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Rose Eyeshadow Palette

Maybe

Products sell for $32.10 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Rose Eyeshadow Palette is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$1.6M/yr536K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
86%top-5 click share · 3 brands · 42 sellers

Flapen Score

Rose Eyeshadow Palette against its category

The dotted line is the Beauty & Personal Care average. Past it, Rose Eyeshadow Palette is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Eyeshadow Palette market on Amazon at a glance

Rose Eyeshadow Palette is a $1.6M a year market on Amazon United States, with 536K searches a year. The top 5 brands take 100% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 536K times a year and 9.4% buy. Search demand moved +2.7% in 90 days, so the market is growing into its $1.6M a year.

Search volume
536K
Search growth, 90 days
+2.7%
Conversion
9.4%
Market size
$1.6M

02 · Money

The money is there.

Shoppers bought 30K to 40K units at $32.10 on average, 4,000 to 5,000 per product. Units times price is $963K to $1.3M a year.

Units sold
30K–40K
Units per product
4,000–5,000
Average price
$32.10
Units × price
$963K–$1.3M

03 · Shelf

Brands here are settling in.

The average listing ranks #127. 100% of listings ship Prime. 78% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 45 months.

Average BSR
#127
Prime
100%
Sponsored
78%
Out of stock
0.0%
Average brand age
45 months

Products

Top Rose Eyeshadow Palette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$161K$323K$484K$646K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • GEN SEE84%
  • e.l.f.11%
  • stila5%
  • Open — no brand owns it (0%)

Demand

Rose Eyeshadow Palette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 12.7× · 10 of 12 months tracked

Search terms

Top Rose Eyeshadow Palette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gen see linen eyeshadow28K/yr
  • gen see rose water eyeshadow109K/yr
  • gensee liquid eyeshadow47K/yr
  • gen see46K/yr
  • gensee liquid eyeshadow linen17K/yr
  • gen see liquid eyeshadow45K/yr
  • gen see eyeshadow20K/yr
  • gensee20K/yr
  • gensee liquid eyeshadow rose water83K/yr
  • rose water eye shadow30K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Eyeshadow Palette

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color22%+0.68

Not correct color

darker than expected

Color is way off

Moist/Dry8%−0.11

Too dry

Dried very cakey

Dried badly and kept flaking off

Value For Money8%

Overpriced

little pricey

Waste of money

Allergies5%−0.10

Not for sensitive skin

Unfortunately, I must be allergic to this product

eye irritation

Wrinkles4%−0.07

it makes you see every single wrinkle

My eyelids wrinkle

doesnt make your eyelids look good you see every wrinkle might be better for somebody younger in their 20s through 40

Love

Color25%+0.68

Color is pretty

Amazing color

the colors are wonderful

Quality-Overall10%+0.61

Excellent Product - works exactly as advertised

Looks great and blends out nicely

Excellent product

Ease Of Use7%+0.74

Easy to use

Easy to put on

Super easy to blend

Soft Feel7%

Smooth and soft

Goes on smooth

Goes on smoothly and stays

Value For Money7%

WORTH THE PRICE

It's a great value for the money

Good for the price

Return

2.5% Return rate 79% Fixable by listing

Color62%▇▇████

Not correct color

darker than expected

Color is way off

Advertised Vs Actual Product10%█▇▆▅▆▆

Nothing like the photos

Not as described

Not what it claims to be

Moist/Dry8%▆█▅▇▆▇

Too dry

Dried very cakey

Dried badly and kept flaking off

Texture/Consistency-Overall3%▂▇██▄▅
Product Condition2%█▄▆▆▆▆

FAQ

Common Rose Eyeshadow Palette questions

Answered from the same tracked data.