rose deodorant
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Good$6.25–$25.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.51avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Okay$117K$117K/yr · 101K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,888.64avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rose deodorant is a $117K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
rose deodorant market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $100K–$125K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #150
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 4.0%
- Avg brand age
- 72 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
720
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
64%
Top 20: 98%
Open market
2%
- Dove66%
- Secret20%
- Schmidt's6%
- Yardley3%
- HUMBLE SIMPLE AND TRUE.2%
- Method2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.Peak months: Jul, Sep · busiest ÷ quietest = 2.7×
Top rose deodorant search terms
- rose deodorant27K/yr
- dove rose petals deodorant16K/yr
- dove rose deodorant7K/yr
- dove deodorant rose7K/yr
- dove deodorant rose petals7K/yr
- rose deodorant for women9K/yr
- secret rose deodorant4K/yr
- dove deodorant spray rose petals4K/yr
- dove deodorant spray rose4K/yr
- dove rose petals deodorant spray5K/yr
Top rose deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Antiperspirant Deodorant Rose Petals 3.8 oz 3 Count - Amazon Vine
Dove$22.884.7★1,879 rev
Dove Advanced Care Antiperspirant Deodorant Stick Rose Petals 4 Count for after shave care for underarms 72 hour odor control with all-day sweat protection stick for soft underarms 2.6 oz
Dove$25.864.8★31,332 rev
Dove Deodorant Stick Rose Mist for 72 Hour Odor Protection Aluminum Free 2.4 oz
Dove$6.884.4★246 rev
Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Delicate Rose Scent 3.4 oz
Secret$7.904.8★1,153 rev
Dove Advanced Care Antiperspirant Deodorant for Women Clear Finish No White Marks 72 hour sweat and odor protection 2.6 oz
Dove$6.254.8★32,854 rev
Newest
by launch dateDove Deodorant Stick Rose Mist for 72 Hour Odor Protection Aluminum Free 2.4 oz
Dove$6.88246 rev
Dove Advanced Care Antiperspirant Deodorant for Women Sakura Blossom & Yuzu 3 pack 72 hour sweat and odor protection 2.6 oz
Dove$19.01139 rev
method Deodorant Stick Pure Peace - 24-Hour Odor Protection Aluminum & Baking Soda Free Notes of Peonies Rose Water & Jasmine 2.65 oz
Method$7.882,482 rev
Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Delicate Rose Scent 2.6 oz (Pack of 2)
Secret$11.7513,071 rev
Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Invisible Solid Delicate Rose Scent 2.6 oz (Pack of 3)
Secret$20.182,226 rev
Trending
90-day click momentumSecret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Delicate Rose Scent 2.6 oz (Pack of 2)
Secret$11.754.8★
Schmidts Aluminum-Free Vegan Deodorant Rose & Vanilla with 24 Hour Odor Protection for Women and Men Natural Ingredients Cruelty-Free 2.65 oz
Schmidt's$8.714.2★
Dove Deodorant Stick Rose Mist for 72 Hour Odor Protection Aluminum Free 2.4 oz
Dove$6.884.4★
Secret Aluminum Free Deodorant for Women Rose 2.4 oz
Secret$7.344.6★
Dove Advanced Care Antiperspirant Deodorant Stick Rose Petals 4 Count for after shave care for underarms 72 hour odor control with all-day sweat protection stick for soft underarms 2.6 oz
Dove$25.864.8★
What buyers say about rose deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“clean scent”
“Dove is a good brand”
“Well worth the money”
“Performs well”
“No allergy”
“Easy to Use”
“Works as advertised”
“very durable”
“It's so gentle”
“Dries quickly”
What buyers complain about
“Overpowering scent”
“Broken”
“Allergic Reaction”
“Hard to Push”
“Doesnt work”
“Misleading”
“too expensive”
“It was all dried up”
“Quality has gone downhill”
“WAY too much product coming off the stick- even with gentle application”
Top return reasons
Common questions
- Is rose deodorant profitable to sell on Amazon United States?
- The niche generates $117K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the rose deodorant niche?
- 7 brands and 720 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in rose deodorant?
- Top complaints mined from reviews: Smell, Durability, Allergies. The return rate is 0.2%.
- When does demand for rose deodorant peak?
- Demand peaks in Jul–Sep; the busiest month runs 2.7× the quietest.
- What does it cost to enter the rose deodorant niche?
- Listings span $6.25–$25.86; the average listing price is $12.51 (sweet spot $15–$100). The average incumbent carries 11,889 reviews — the moat a new listing must climb.