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Rose Body Butter

Fail

The top 5 brands take 96% of clicks, so Rose Body Butter is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$75K/yr56K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
85%top-5 click share · 7 brands · 48 sellers

Flapen Score

Rose Body Butter against its category

The dotted line is the Beauty & Personal Care average. Past it, Rose Body Butter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Body Butter market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Body Butter 56K times last year and spent an estimated $75K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
10.0%
Market size, estimated
$75Ka year
Top search term
soap and glory body butter23K searches a year

02 · Price

A sale here is worth $13.30.

Listings sell for $13.30 on average, from $7.99 to $38.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.30 that is $3K to $7K a year per listing.

Average price
$13.30under the $15 to $100 sweet spot
Price range
$7.99–$38.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #316 within Body Butters. It carries 1,939 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
3.6%
Average rank
#316in Body Butters
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,939per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Rose Body Butter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

$0$7K$15K$22K$30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

48

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

2%

  • Soap & Glory47%
  • Tree Hut32%
  • Bodystry13%
  • Botanical Beauty2%
  • Advanced Clinicals2%
  • Greenwich Bay2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Rose Body Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Rose Body Butter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • soap and glory body butter23K/yr
  • rose body butter11K/yr
  • rose oil butter7K/yr
  • moroccan rose body butter3K/yr
  • soap & glory body butter4K/yr
  • tree hut moroccan rose body butter3K/yr
  • moroccan rose lotion2K/yr
  • tree hut moroccan rose lotion2K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Body Butter

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.9%of orders come back
“Artificial smell”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rose Body Butter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data