Is rose body butter profitable to sell on Amazon United States?

The niche generates $75K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (41/100).

How competitive is the rose body butter niche?

7 brands and 48 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in rose body butter?

Top complaints mined from reviews: Smell, Product Condition, Thickness. The return rate is 0.9%.

What does it cost to enter the rose body butter niche?

Listings span $7.99–$38.71; the average listing price is $13.30 (sweet spot $15–$100). The average incumbent carries 1,939 reviews — the moat a new listing must climb.

rose body butter

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.99–$38.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.30

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,939.27

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$75K

$75K/yr · 56K searches

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rose body butter is a $75K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

rose body butter market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $67K–$80K; units × avg price
Conversion rate: 10.0%
Avg BSR: #316
Page quality: 0%
Prime: 91%
Sponsored: 73%
Out of stock: 3.6%
Avg brand age: 64 months
Avg seller age: 124 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Soap & Glory47%
Tree Hut32%
Bodystry13%
Botanical Beauty2%
Advanced Clinicals2%
Greenwich Bay2%
Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 31 weeks — -12.7% search growth over the last 90 days.

Open Trend

Top rose body butter search terms

soap and glory body butter23K/yr -10.4%8.6% conv.
rose body butter11K/yr -4.4%2.5% conv.
rose oil butter7K/yr -26.1%2.7% conv.
moroccan rose body butter3K/yr +12.8%16.6% conv.
soap & glory body butter4K/yr -29.3%6.8% conv.
tree hut moroccan rose body butter3K/yr +0.5%18.0% conv.
moroccan rose lotion2K/yr -23.5%18.6% conv.
tree hut moroccan rose lotion2K/yr -31.6%15.3% conv.

All search terms

Top rose body butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Soap & Glory The Righteous Body Butter - Hydrating Body Moisturizer for Dry Skin with Shea Butter Vitamin E & Aloe Vera - Rich Lotion for Women - Vegan & Cruelty Free (10.1 fl oz)

Soap & Glory$9.524.6★3,085 rev

Tree Hut Moroccan Rose Whipped Shea Body Butter Hydrating & Nourishing Body Lotion with Natural Oils Moisturizer for Soft & Smooth Skin 8.4 Oz

Tree Hut$8.804.6★9,724 rev

Bodystry Rose Oil Butter - Firming Body Butter for Stretch Marks Loose Skin Wrinkles & Dark Spots - Hydrating Skin Tightening Body Moisturizer Deodorizing Non Greasy - 10.14 oz / 300 ml

Bodystry$38.714.6★57 rev

Tree Hut Moroccan Rose Moisturizing Body Lotion Ceramide and Squalene Formula Helps Protect Skin Long-lasting Hydration Leaves Skin Feeling Soft & Moisturized 8.5 Fl Oz.

Tree Hut$10.104.6★2,415 rev

Soap & Glory Original Pink Moisturizing Body Lotion Pump - Lightweight Body Moisturizer for Dry Skin - With Shea Butter Vitamin E & Aloe Vera for Soft Hydrated Skin - Rose & Bergamot (16.9 fl oz)

Soap & Glory$9.714.6★1,818 rev

Newest

by launch date

Bodystry Rose Oil Butter - Firming Body Butter for Stretch Marks Loose Skin Wrinkles & Dark Spots - Hydrating Skin Tightening Body Moisturizer Deodorizing Non Greasy - 10.14 oz / 300 ml

Bodystry$38.7157 rev

8mo ago

Botanical Beauty ROSE OIL BUTTER 100% Natural Rose Essential Oil in Shea Nut Butter for FACE SKIN BODY HAIR NAILS Beauty Skin Moisturizer Oil Butter Skin Nourishing (4 Fl Oz 120 ml)

Botanical Beauty$17.9234 rev

1y ago

Grospe Rose Body Butter for Dry Skin with Natural Rose Oil Exfoliates & Softens Hydrate Moisturize Smooth And Tender - 5.28 FL OZ

Grospe$7.9922 rev

1y ago

Tree Hut Moroccan Rose Moisturizing Body Lotion Ceramide and Squalene Formula Helps Protect Skin Long-lasting Hydration Leaves Skin Feeling Soft & Moisturized 8.5 Fl Oz.

Tree Hut$10.102,415 rev

2y ago

Tree Hut Moroccan Rose Whipped Shea Body Butter Hydrating & Nourishing Body Lotion with Natural Oils Moisturizer for Soft & Smooth Skin 8.4 Oz

Tree Hut$8.809,724 rev

2y ago

What buyers say about rose body butter

What buyers praise and complain about, mined from review topics.

What buyers love

Smell46%

“Beautiful smell”

Moist/Dry11%

“great moisturizer”

Soft Feel8%

“Smooth and creamy”

Suitability Dry Skin5%

“Soothes dry skin”

Quality-Overall4%

“Great Product”

Value For Money3%

“Good price”

Absorbency2%

“it absorbs well”

Thickness2%

“I love the thickness of this body butter”

Texture/Consistency-Overall2%

“Good texture”

Suitability Combination Skin1%

“this one is amazing and leaves my skin looking and smelling good”

What buyers complain about

Smell32%

“Artificial smell”

Product Condition4%

“It appeared used”

Thickness3%

“Id prefer to be a bit thicker”

Suitability Dry Skin3%

“however it does absolutely nothing for my dry skin”

Moist/Dry3%

“I dont find it as hydrating as other lotions I have used”

Allergies3%

“I broke out into rash -- had to wash off immediately”

Leak-Proof2%

“The bottle shown up poorly wrapped and leaking”

Value For Money2%

“which was disappointing for a body butter at this price point”

Absorbency2%

“It does absorb a little more slowly than other lotions I've used”

Oily/Greasy2%

“It starts off greasy”

Top return reasons

Smell59%

Product Condition10%

Advertised Vs Actual Product6%

Leak-Proof4%

Moist/Dry3%

Motor Power2%