rose blush
Skip itPrices mostly outside the sweet spot ($4.79–$15.29) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.23avg listing price — sweet spot $15–$100
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Review moat
Bad11,195.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 219K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$4.79–$15.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, rose blush is a $76K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
rose blush market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $66K–$82K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
151
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
2%
- MAYBELLINE57%
- e.l.f.18%
- NYX PROFESSIONAL MAKEUP14%
- COVERGIRL4%
- ColourPop3%
- L'Oreal Paris1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.Peak months: Jan, Aug · busiest ÷ quietest = 2.0×
Top rose blush search terms
- maybelline blush95K/yr
- maybelline blush for cheeks25K/yr
- elf halo glow blush19K/yr
- nyx sweet cheeks blush14K/yr
- blush maybelline11K/yr
- nyx liquid blush9K/yr
- rubor maybelline9K/yr
- liquid blush set9K/yr
- colourpop liquid blush5K/yr
- maybelline liquid blush6K/yr
Top rose blush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline New York Fit Me Blush Rose 0.16 Ounce
MAYBELLINE$6.894.4★35,086 rev
e.l.f. Halo Glow Blush Beauty Wand Liquid Blush Wand For Radiant Flushed Cheeks Infused With Squalane Vegan & Cruelty-free Ros You Slay
e.l.f.$9.074.5★7,313 rev
e.l.f. Halo Glow Blush Beauty Wand Liquid Blush Wand For Radiant Flushed Cheeks Infused With Squalane Vegan & Cruelty-free Pink-Me-Up
e.l.f.$9.094.5★7,313 rev
NYX PROFESSIONAL MAKEUP Sweet Cheeks Soft Cheek Tint Cream Blush - Baby Doll
NYX PROFESSIONAL MAKEUP$7.494.5★1,809 rev
Maybelline Fit Me Powder Blush Lightweight Smooth Blendable Long-lasting All-Day Face Enhancing Makeup Color Mauve 1 Count
MAYBELLINE$6.724.4★35,086 rev
Newest
by launch date
Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Enchanted Mauve 1 Count
MAYBELLINE$7.42764 rev
Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Twilight Berry 1 Count
MAYBELLINE$7.80764 rev
Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Divine Crimson 1 Count
MAYBELLINE$7.64764 rev
Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Ethereal Rouge 1 Count
MAYBELLINE$7.57764 rev
NYX PROFESSIONAL MAKEUP Fat Cheeks Liquid Blush Buildable Dewy Blush with Long-Lasting 12HR Wear - Fig Fizz (Soft Peach)
NYX PROFESSIONAL MAKEUP$9.441,295 rev
Trending
90-day click momentum
ColourPop Weightless Liquid Blush - Hydrating Liquid Blush for Cheeks - Glowy Summer Makeup with Hyaluronic Acid for a Healthy Glow - Designed with a Doe Foot Applicator - IKTR (0.30 oz)
ColourPop$9.544.6★
NYX PROFESSIONAL MAKEUP Sweet Cheeks Matte Blush Rose & Play
NYX PROFESSIONAL MAKEUP$9.704.4★
Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Enchanted Mauve 1 Count
MAYBELLINE$7.424.6★
Maybelline Sunkisser Multi-Use Liquid Blush and Bronzer Blendable Longwear Glowy Make Up Sol Search 1 Count
MAYBELLINE$4.794.2★
NYX PROFESSIONAL MAKEUP Sweet Cheeks Soft Cheek Tint Cream Blush - Baby Doll
NYX PROFESSIONAL MAKEUP$7.494.5★
What buyers say about rose blush
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“It's very soft”
“Lip Mousse is good quality”
“Good for the price”
“It does go well on the skin”
“Love the texture”
“Apply Sparingly”
“lasts all day”
“beautiful shimmer”
“Easy to use”
What buyers complain about
“Bad color”
“Small for the price”
“I guess it easily breaks”
“Waste of money”
“A little too sparkly for me”
“it makes you face look dry”
“it was already USED”
“And the texture is definitely not as smooth”
“Hard to use”
“The applicator, though, is really annoying”
Top return reasons
Common questions
- Is rose blush profitable to sell on Amazon United States?
- The niche generates $76K/yr across 35 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the rose blush niche?
- 8 brands and 151 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in rose blush?
- Top complaints mined from reviews: Color, Size-Overall, Durability. The return rate is 1.3%.
- When does demand for rose blush peak?
- Demand peaks in Jan–Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the rose blush niche?
- Listings span $4.79–$15.29; the average listing price is $8.23 (sweet spot $15–$100). The average incumbent carries 11,196 reviews — the moat a new listing must climb.