Rose Bath Salts
FailShoppers spend an estimated $40K a year here, so Rose Bath Salts is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $40K/yr44K searches / yr
- 90-day growth
- -27.2%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 602 sellers
Flapen Score
Rose Bath Salts against its category
The dotted line is the Beauty & Personal Care average. Past it, Rose Bath Salts is stronger. Inside it, weaker.
Market
The Rose Bath Salts market on Amazon at a glance
Shoppers on Amazon United States searched for Rose Bath Salts 44K times last year and spent an estimated $40K. The top 5 brands take 91% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -27.2%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $40Ka year
- Top search term
- rose bath salts9K searches a year
02 · Price
A sale here is worth $11.90.
Listings sell for $11.90 on average, from $3.98 to $25.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.90 that is $1K to $3K a year per listing.
- Average price
- $11.90under the $15 to $100 sweet spot
- Price range
- $3.98–$25.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #186 within Bath & Bathing Accessories. It carries 4,843 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #186in Bath & Bathing Accessories
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 4,843per listing
- Listings tracked
- 21
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Rose Bath Salts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
602
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- Brand 152%
- Brand 220%
- Brand 38%
- Brand 47%
- Brand 54%
- Brand 63%
- Open — no brand owns it (3 brands, 7%)
Demand
Rose Bath Salts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8× · 7 of 12 months tracked
Search terms
Top Rose Bath Salts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rose bath salts9K/yr
- rose epsom salt8K/yr
- dr teals hawaiian bliss6K/yr
- epsom salt rose5K/yr
- dr teal rose epsom salt5K/yr
- dr teal hawaiian bliss5K/yr
- hawaiian bliss epsom salt3K/yr
- dr teals hawaiian bliss epsom salt2K/yr
Reviews and returns
What reviews say buyers love and hate about Rose Bath Salts
We read the reviews and the return reasons for every product selling here.
“Gross smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rose Bath Salts questions
Answered from the same tracked data.









