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Rose Bath Salts

Fail

Shoppers spend an estimated $40K a year here, so Rose Bath Salts is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$40K/yr44K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
65%top-5 click share · 9 brands · 602 sellers

Flapen Score

Rose Bath Salts against its category

The dotted line is the Beauty & Personal Care average. Past it, Rose Bath Salts is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Bath Salts market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Bath Salts 44K times last year and spent an estimated $40K. The top 5 brands take 91% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
7.6%
Market size, estimated
$40Ka year
Top search term
rose bath salts9K searches a year

02 · Price

A sale here is worth $11.90.

Listings sell for $11.90 on average, from $3.98 to $25.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.90 that is $1K to $3K a year per listing.

Average price
$11.90under the $15 to $100 sweet spot
Price range
$3.98–$25.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #186 within Bath & Bathing Accessories. It carries 4,843 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#186in Bath & Bathing Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,843per listing
Listings tracked
21

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
63 months

Products

Top Rose Bath Salts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

602

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

7%

  • Brand 152%
  • Brand 220%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Rose Bath Salts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Rose Bath Salts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose bath salts9K/yr
  • rose epsom salt8K/yr
  • dr teals hawaiian bliss6K/yr
  • epsom salt rose5K/yr
  • dr teal rose epsom salt5K/yr
  • dr teal hawaiian bliss5K/yr
  • hawaiian bliss epsom salt3K/yr
  • dr teals hawaiian bliss epsom salt2K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Bath Salts

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
63%of negative reviews mention “Smell”
0.2%of orders come back
“Gross smell”
A buyer, on “Smell”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Rose Bath Salts questions

Answered from the same tracked data.