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Rosacea Face Wash

Maybe

Returns run at only 0.5% of orders. But the average product has 16,959 reviews to catch up to, so Rosacea Face Wash is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$299K/yr180K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
60%top-5 click share · 11 brands · 95 sellers

Flapen Score

Rosacea Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Rosacea Face Wash is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rosacea Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Rosacea Face Wash 180K times last year and spent an estimated $299K. The top 5 brands take 89% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $299K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
11.2%
Market size, estimated
$299Ka year
Peak month
February1.3× the quietest month
Top search term
cetaphil foaming face wash55K searches a year

02 · Price

A sale here is worth $14.80.

Listings sell for $14.80 on average, from $8.44 to $39.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $14.80 that is $11K to $15K a year per listing.

Average price
$14.80under the $15 to $100 sweet spot
Price range
$8.44–$39.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Cleansers. It carries 16,959 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#145in Cleansers
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
16,959per listing
Listings tracked
23

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
76 months

Products

Top Rosacea Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$30K$45K$60K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

95

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

9%

  • Cetaphil68%
  • Aveeno7%
  • La Roche-Posay5%
  • e705%
  • CeraVe4%
  • medicube3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Rosacea Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rosacea Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cetaphil foaming face wash55K/yr
  • rosacea face wash41K/yr
  • cetaphil foaming cleanser13K/yr
  • face wash for rosacea10K/yr
  • redness face wash8K/yr
  • cetaphil foaming facial cleanser9K/yr
  • cetaphil face wash foaming11K/yr
  • rosacea face cleanser6K/yr
  • face wash for rosacea sensitive skin5K/yr
  • rosacea cleanser4K/yr

Reviews and returns

What reviews say buyers love and hate about Rosacea Face Wash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies9%−0.03

Allergic reaction

Irritates the skin

irritated my skin

Smell8%−0.03

Chemical smell

Awful scent

Not fragrance free

Moist/Dry6%+0.34

not moisturizing

doesn't dry it out

Too dry

Ease Of Cleaning5%−0.02

not a cleanser

Not a gentle cleaner

Does not cleanse what so ever

Skin Health5%−0.02

Causes Skin-Burn

This burned my face

Burns my skin

Love

Cleansing20%+1.60

cleans my face

Cleans nicely

Clean and fresh

Soft Feel11%

Smooth skin

Gentle on skin

Leaves skin soft

Quality-Overall9%+0.51

Excellent product

feels like a quality lotion

Great productp

Moist/Dry9%+0.34

moisturizing and cleansing

Super hydrating

does not dry out

Suitability Combination Skin9%+0.59

Good for sensitive skin

Good for my skin

Good for your skin

Return

0.5% Return rate 19% Fixable by listing

Leak-Proof15%▃▄▄▅▆█
Motor Power14%█▇▇▇▇▇

the container does not pump

Pump does not work

Bad pump

Advertised Vs Actual Product9%▇▇█▇▆▅
Smell7%▇█▇██▇

Chemical smell

Awful scent

Not fragrance free

Value For Money5%▆▅▆▆▅█

FAQ

Common Rosacea Face Wash questions

Answered from the same tracked data.