Root Touch Up Powder
MaybeProducts sell for $17.68 on average, inside the sweet spot. But the average product has 18,166 reviews to catch up to, so Root Touch Up Powder is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $755K/yr858K searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 47%top-5 click share · 10 brands · 27 sellers
Flapen Score
Root Touch Up Powder against its category
The dotted line is the Beauty & Personal Care average. Past it, Root Touch Up Powder is stronger. Inside it, weaker.
Market
The Root Touch Up Powder market on Amazon at a glance
Root Touch Up Powder is a $755K a year market on Amazon United States, with 858K searches a year. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 858K times a year and 5.0% buy. Search demand moved +10.6% in 90 days, so the market is growing into its $755K a year.
- Search volume
- 858K
- Search growth, 90 days
- +10.6%
- Conversion
- 5.0%
- Market size
- $755K
02 · Money
The money is there.
Shoppers bought 40K to 50K units at $17.68 on average, 1,250 to 1,500 per product. Units times price is $707K to $884K a year.
- Units sold
- 40K–50K
- Units per product
- 1,250–1,500
- Average price
- $17.68
- Units × price
- $707K–$884K
03 · Shelf
Brands here are settling in.
The average listing ranks #7. 100% of listings ship Prime. 100% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 59 months.
- Average BSR
- #7
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Average brand age
- 59 months
Products
Top Root Touch Up Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown
- Price
- $17.07
- Rating
- 4.3/5
- Reviews
- 42,009
- Age
- 5y ago
COLOR WOW Root Cover Up Dark Brown Instant Gray Coverage and Temporary Root Touch-Up Water-Resistant
- Price
- $31.45
- Rating
- 4.2/5
- Reviews
- 21,861
- Age
- 12y ago
Prime Prometics Instant Coverage Hairline Powder for Mature Women Covers Grays Roots & Thinning Areas Water & Sweat-Resistant Natural Fuller-Looking Hairline (Ash Brown)
- Price
- $27.45
- Rating
- 4.5/5
- Reviews
- 820
- Age
- 7mo ago
THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Dark Brown)
- Price
- $22.49
- Rating
- 4.3/5
- Reviews
- 6,562
- Age
- 2y ago
COLOR WOW Root Cover Up Medium Brown Instant Gray Coverage and Temporary Root Touch-Up Water-Resistant
- Price
- $31.44
- Rating
- 4.2/5
- Reviews
- 21,861
- Age
- 12y ago
Trending
90-day click momentumPrime Prometics Instant Coverage Hairline Powder for Mature Women Covers Grays Roots & Thinning Areas Water & Sweat-Resistant Natural Fuller-Looking Hairline (Ash Brown)
- Price
- $27.45
- Rating
- 4.5/5
- Reviews
- 820
- Age
- 7mo ago
Prime Prometics Instant Coverage Hairline Powder for Mature Women Covers Grays Roots & Thinning Areas Water & Sweat-Resistant Natural Fuller-Looking Hairline (Brunette)
- Price
- $27.49
- Rating
- 4.5/5
- Reviews
- 820
- Age
- 7mo ago
THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Dark Brown)
- Price
- $22.49
- Rating
- 4.3/5
- Reviews
- 6,562
- Age
- 2y ago
2 Pack Hairline Powder for Women and Men Used to Root Touch Up Hair Color Thinning and Gray Hair Coverage and Bald Spots Coverage Dark Brown
- Price
- $8.29
- Rating
- 4.3/5
- Reviews
- 1,070
- Age
- 1y ago
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Blonde
- Price
- $17.29
- Rating
- 4.3/5
- Reviews
- 42,009
- Age
- 5y ago
Newest
by launch datePrime Prometics Instant Coverage Hairline Powder for Mature Women Covers Grays Roots & Thinning Areas Water & Sweat-Resistant Natural Fuller-Looking Hairline (Ash Brown)
- Price
- $27.45
- Rating
- 4.5/5
- Reviews
- 820
- Age
- 7mo ago
Prime Prometics Instant Coverage Hairline Powder for Mature Women Covers Grays Roots & Thinning Areas Water & Sweat-Resistant Natural Fuller-Looking Hairline (Brunette)
- Price
- $27.49
- Rating
- 4.5/5
- Reviews
- 820
- Age
- 7mo ago
2 Pack Hairline Powder for Women and Men Used to Root Touch Up Hair Color Thinning and Gray Hair Coverage and Bald Spots Coverage Dark Brown
- Price
- $8.29
- Rating
- 4.3/5
- Reviews
- 1,070
- Age
- 1y ago
THICK FIBER Root Touch Up and Hairline Concealer - Water & Sweat Resistant Hair Loss Powder Set for Thinning Hair Includes Brush (Light Brown)
- Price
- $22.39
- Rating
- 4.3/5
- Reviews
- 6,562
- Age
- 2y ago
THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Dark Brown)
- Price
- $22.49
- Rating
- 4.3/5
- Reviews
- 6,562
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
27
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
47%
Top 20: 93%
Open market
7%
- Boldify30%
- COLOR WOW21%
- PRIME PROMETICS15%
- Thick Fiber12%
- Clairol8%
- SEVICH7%
- Open — no brand owns it (4 brands, 7%)
Demand
Root Touch Up Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Root Touch Up Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- root touch up powder135K/yr
- color wow root cover up96K/yr
- hairline powder for women79K/yr
- prime prometics hair powder26K/yr
- hairline powder61K/yr
- thick fiber root touch up powder43K/yr
- root cover up powder49K/yr
- bald spot cover up for women48K/yr
- wow root cover up48K/yr
- root powder for hair32K/yr
Reviews and returns
What reviews say buyers love and hate about Root Touch Up Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Color doesn't match
Color doesnt match
Terrible color
Too expensive
Not worth the price
Over priced
Doesn't cover well
Doesnt cover anything
horrible coverage
not effective
Barely works
Didn't work for me
It didn't color my gray hair
Doesn't add color to white hairs
Color did not match my hair
Love
full coverage
Best coverage
Flawless coverage
Product good and arrived on time
Great product, great customer service
Excellent Product
Long lasting color
Love the shade
Color is great
Easy to put on
Easy fix
Easy and effective
Ease of application
Easy application
Easy to apply
Return
2.1% Return rate 74% Fixable by listing
Color doesn't match
Color doesnt match
Terrible color
not effective
Barely works
Didn't work for me
not as advertised
False advertisement
which is very misleading
It didn't color my gray hair
Doesn't add color to white hairs
Color did not match my hair
Doesn't cover well
Doesnt cover anything
horrible coverage
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Root Touch Up Powder questions
Answered from the same tracked data.