Root Touch Up Powder

Shoppers searched for this 858K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $755K a year.

Searches, last 12 months

858K

Growth, 90 days vs prior 90

+10.6%

Conversion, latest week

5.0%

Market size, estimated

$755Ka year

Peak month

January1.9× the quietest month

Top search term

root touch up powder135K searches a year

Listings sell for $17.68 on average, from $7.35 to $31.98. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $17.68 that is $22K to $27K a year per listing.

Average price

$17.68inside the $15 to $100 sweet spot

Price range

$7.35–$31.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$22K–$27K

Returns

2.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Hair Coloring Products. It carries 18,166 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#7in Hair Coloring Products

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

18,166per listing

Listings tracked

29

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

59 months