root touch up blonde
Skip itA deep review moat (33,172 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.74–$32.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.79avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$124K$124K/yr · 157K searches
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad33,172.35avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, root touch up blonde is a $124K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
root touch up blonde market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $138K–$172K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
89
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
5%
- L'Oreal Paris38%
- Boldify35%
- Clairol9%
- VOLLUCK6%
- SOVONCARE4%
- COLOR WOW3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top root touch up blonde search terms
- blonde root touch up51K/yr
- blonde root touch up powder14K/yr
- root touch up blonde12K/yr
- root touch up hair color blonde12K/yr
- blonde root spray6K/yr
- blonde root touch up spray11K/yr
- blond root touch up6K/yr
- blonde hair powder5K/yr
- blonde hair powder root cover up4K/yr
- blonde root cover up5K/yr
Top root touch up blonde products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Blonde
Boldify$17.294.3★42,009 rev
LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Light Blonde 2 oz (1 Count)
L'Oreal Paris$12.414.3★87,341 rev
LOreal Paris Magic Root Permanent Hair Color Kit 100% Gray Hair Coverage In Just 10 Minutes Precision Brush Applicator for Seamless Application 7 Dark Blonde (1 Count)
L'Oreal Paris$7.334.4★17,752 rev
VOLLUCK Root Touch up Powder Instant Hairline Powder for Thinning Areas and Gray Hair Coverage Natural and Non-greasy Root Cover up for Women and Men (Light Blonde 0.14 Ounce)
VOLLUCK$7.694.2★5,686 rev
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Medium Blonde
Boldify$17.234.3★42,009 rev
Newest
by launch date
BOLDIFY Hairline Powder Color Sample Kit - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Darker Blondes
Boldify$9.9742,009 rev
SOVONCARE Hairline Powder - Root Touch Up & Gray Hair Concealer for Men and Women Instantly Covers Thinning Hair and Bald Spots Natural-Looking Coverage Light Blonde
SOVONCARE$7.806,074 rev
VOLLUCK Root Touch up Powder Instant Hairline Powder for Thinning Areas and Gray Hair Coverage Natural and Non-greasy Root Cover up for Women and Men (Light Blonde 0.14 Ounce)
VOLLUCK$7.695,686 rev
Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Dark to Medium Blonde Hair Color Pack of 1 - Packaging May Vary
Clairol$11.602,076 rev
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Medium Blonde
Boldify$17.2342,009 rev
Trending
90-day click momentumBOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Medium Blonde
Boldify$17.234.3★
BOLDIFY Hairline Powder Color Sample Kit - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Darker Blondes
Boldify$9.974.3★
LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Blonde 2 oz (1 Count)
L'Oreal Paris$11.374.3★
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Blonde
Boldify$17.294.3★
VOLLUCK Root Touch up Powder Instant Hairline Powder for Thinning Areas and Gray Hair Coverage Natural and Non-greasy Root Cover up for Women and Men (Light Blonde 0.14 Ounce)
VOLLUCK$7.694.2★
What buyers say about root touch up blonde
What buyers praise and complain about, mined from review topics.What buyers love
“Great color selections”
“Best coverage”
“Great product, love the results”
“Easy to use”
“the color matched my hair perfectly”
“Works beautifully”
“Affordable”
“Easy to apply”
“Works as advertised”
“fluffs the hair around it”
What buyers complain about
“too dark”
“Barely works”
“Doesn't add color to white hairs”
“Waste of money”
“hard to get enough coverage”
“Tacky gluey”
“The jar is smaller than I thought”
“I dont like the way it makes my hair feel”
“does not work as advertised”
“Overall, it didnt meet my expectations”
Top return reasons
Common questions
- Is root touch up blonde profitable to sell on Amazon United States?
- The niche generates $124K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the root touch up blonde niche?
- 8 brands and 89 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in root touch up blonde?
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.5%.
- When does demand for root touch up blonde peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the root touch up blonde niche?
- Listings span $6.74–$32.33; the average listing price is $13.79 (sweet spot $15–$100). The average incumbent carries 33,172 reviews — the moat a new listing must climb.