Root Touch Up Blonde

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

157K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

5.7%

Market size, estimated

$124Ka year

Peak month

October1.6× the quietest month

Top search term

blonde root touch up51K searches a year

Listings sell for $13.79 on average, from $6.74 to $32.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.79 that is $3K to $7K a year per listing.

Average price

$13.79under the $15 to $100 sweet spot

Price range

$6.74–$32.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

1.5%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Hair Coloring Products. It carries 33,172 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Hair Coloring Products

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

33,172per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months