Is root touch up black profitable to sell on Amazon United States?

The niche generates $84K/yr across 25 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Skip it (46/100).

How competitive is the root touch up black niche?

9 brands and 122 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in root touch up black?

Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.9%.

When does demand for root touch up black peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the root touch up black niche?

Listings span $4.79–$22.54; the average listing price is $11.73 (sweet spot $15–$100). The average incumbent carries 22,384 reviews — the moat a new listing must climb.

root touch up black

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.73

avg listing price — sweet spot $15–$100

Price range

Okay$4.79–$22.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$84K

$84K/yr · 97K searches

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Review moat

Bad22,384.12

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, root touch up black is a $84K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

root touch up black market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $117K–$147K; units × avg price
Conversion rate: 7.4%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

122

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

Clairol52%
L'Oreal Paris24%
EVERPRO7%
TRESemmé6%
Boldify6%
Schwarzkopf2%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top root touch up black search terms

black root touch up24K/yr +3.8%8.1% conv.
black root touch up spray14K/yr +2.3%8.9% conv.
root touch up hair color black17K/yr -31.7%7.6% conv.
root touch up black11K/yr -23.1%9.2% conv.
clairol root touch up black8K/yr -10.9%9.6% conv.
root spray black6K/yr +17.6%10.4% conv.
black root spray6K/yr +1.3%9.1% conv.
black hair root touch up4K/yr +14.6%5.3% conv.
black root touch up hair dye5K/yr -15.3%6.7% conv.
loreal magic root cover up black2K/yr -9.6%16.7% conv.

All search terms

Top root touch up black products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clairol Root Touch-Up by Nicen Easy Permanent Hair Dye 2 Black Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 2

Clairol$15.714.5★28,215 rev

Clairol Root Touch-Up by Natural Instincts Permanent Hair Dye 2 Black Hair Color | Naturally Blended Roots with 100% Gray Coverage | Vegan & Ammonia Free Formula | Pack of 1

Clairol$4.794.3★1,963 rev

LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Black 2 oz (1 Count)

L'Oreal Paris$11.444.3★87,341 rev

Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Black Hair Color Pack of 1 - Packaging May Vary

Clairol$7.954.3★2,076 rev

LOreal Paris Magic Root Permanent Hair Color Kit 100% Gray Hair Coverage In Just 10 Minutes Precision Brush Applicator for Seamless Application 2 Black (2 Count)

L'Oreal Paris$13.384.4★17,752 rev

Newest

by launch date

EVERPRO Gray Away Root Touchup Quick Stick Black 0.1 Oz

EVERPRO$9.287,353 rev

2y ago

THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Black)

Thick Fiber$22.546,562 rev

2y ago

Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Black Hair Color Pack of 1 - Packaging May Vary

Clairol$7.952,076 rev

3y ago

EVERPRO Gray Away Instant Root Cover Up Spray 2.5oz - Black

EVERPRO$8.95431 rev

4y ago

Clairol Root Touch-Up by Natural Instincts Permanent Hair Dye 2 Black Hair Color | Naturally Blended Roots with 100% Gray Coverage | Vegan & Ammonia Free Formula | Pack of 1

Clairol$4.791,963 rev

4y ago

What buyers say about root touch up black

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“NATURAL COLOR”

Coverage13%

“Best coverage”

Quality-Overall11%

“Good quality and you get a good amount even though the container is definitely small”

Ease Of Use8%

“Easy to put on”

Value For Money6%

“Good price”

Suitability Colored Hair6%

“The color matches my hair”

Advertised Vs Actual Product5%

“Does What It Says”

Efficiency5%

“Works beautifully”

Ease Of Application4%

“Easy to apply”

Durability2%

“It's durable in its own”

What buyers complain about

Color16%

“Color is terrible”

Functionality-Overall6%

“Didn't work well”

Suitability Colored Hair6%

“Clueless hair color”

Coverage5%

“horrible coverage”

Durability5%

“the little applicator broke within like three uses”

Allergies4%

“Irritated the skin too”

Value For Money4%

“Way too expensive”

Advertised Vs Actual Product3%

“not as advertised”

Moist/Dry3%

“my hair became really dry”

Hair Related3%

“it makes my hair feel gross”

Top return reasons

Color51%

Advertised Vs Actual Product8%

Suitability Colored Hair8%

Functionality-Overall8%

Coverage6%

Adhesion/Stickiness3%

Product Condition2%

Defective Material/Parts2%

Suitability Short Hair1%

Value For Money1%

Common questions

Is root touch up black profitable to sell on Amazon United States?: The niche generates $84K/yr across 25 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Skip it (46/100).
How competitive is the root touch up black niche?: 9 brands and 122 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in root touch up black?: Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.9%.
When does demand for root touch up black peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the root touch up black niche?: Listings span $4.79–$22.54; the average listing price is $11.73 (sweet spot $15–$100). The average incumbent carries 22,384 reviews — the moat a new listing must climb.