Root Touch Up

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

5.8%

Market size, estimated

$1.9Ma year

Peak month

January1.2× the quietest month

Top search term

root touch up hair color970K searches a year

Listings sell for $12.36 on average, from $4.79 to $31.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $12.36 that is $49K to $62K a year per listing.

Average price

$12.36under the $15 to $100 sweet spot

Price range

$4.79–$31.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$49K–$62K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Hair Coloring Products. It carries 24,917 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#13in Hair Coloring Products

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

24,917per listing

Listings tracked

41

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months