Root Touch Up
MaybeReturns run at only 0.9% of orders. But the average product has 24,917 reviews to catch up to, so Root Touch Up is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $1.9M/yr2.7M searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 46%top-5 click share · 11 brands · 144 sellers
Flapen Score
Root Touch Up against its category
The dotted line is the Beauty & Personal Care average. Past it, Root Touch Up is stronger. Inside it, weaker.
Market
The Root Touch Up market on Amazon at a glance
Shoppers on Amazon United States searched for Root Touch Up 2.7M times last year and spent an estimated $1.9M. The top 5 brands take 91% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $1.9Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- root touch up hair color970K searches a year
02 · Price
A sale here is worth $12.36.
Listings sell for $12.36 on average, from $4.79 to $31.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $12.36 that is $49K to $62K a year per listing.
- Average price
- $12.36under the $15 to $100 sweet spot
- Price range
- $4.79–$31.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $49K–$62K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Hair Coloring Products. It carries 24,917 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Hair Coloring Products
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 24,917per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Root Touch Up products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Clairol Root Touch-Up by Nicen Easy Permanent Hair Dye 5 Medium Brown Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 1
- Price
- $7.65
- Rating
- 4.5/5
- Reviews
- 28,215
- Age
- 8y ago
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown
- Price
- $17.07
- Rating
- 4.3/5
- Reviews
- 42,009
- Age
- 5y ago
LOreal Paris Magic Root Permanent Hair Color Kit 100% Gray Hair Coverage In Just 10 Minutes Precision Brush Applicator for Seamless Application 4 Dark Brown (2 Count)
- Price
- $14.06
- Rating
- 4.4/5
- Reviews
- 17,752
- Age
- 6y ago
EVERPRO Gray Away Root Touchup Quick Stick Black/Dark Brown 0.1 Oz
- Price
- $8.94
- Rating
- 4.2/5
- Reviews
- 7,353
- Age
- 8y ago
LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Brown 2 oz (1 Count)
- Price
- $11.49
- Rating
- 4.3/5
- Reviews
- 87,341
- Age
- 10y ago
Trending
90-day click momentum
Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Dark Brown Hair Color Pack of 1 - Packaging May Vary
- Price
- $8.03
- Rating
- 4.3/5
- Reviews
- 2,076
- Age
- 3y ago
THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Dark Brown)
- Price
- $22.49
- Rating
- 4.3/5
- Reviews
- 6,562
- Age
- 2y ago
THICK FIBER Root Touch Up and Hairline Concealer - Water & Sweat Resistant Hair Loss Powder Set for Thinning Hair Includes Brush (Light Brown)
- Price
- $22.39
- Rating
- 4.3/5
- Reviews
- 6,562
- Age
- 2y ago
LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Light Brown 2 oz (1 Count)
- Price
- $11.48
- Rating
- 4.3/5
- Reviews
- 87,341
- Age
- 9y ago
SOVONCARE Hairline Powder Instantly Hairline Shadow Gray Hair Coverage Touch Up Hair Powder for Thinning Hair for Women Hair Root Touch Up Powder Hair Root Cover Up Conceals Hair Loss Light Brown
- Price
- $7.69
- Rating
- 4.3/5
- Reviews
- 6,074
- Age
- 3y ago
Newest
by launch dateTHICK FIBER Root Touch Up and Hairline Concealer - Water & Sweat Resistant Hair Loss Powder Set for Thinning Hair Includes Brush (Light Brown)
- Price
- $22.39
- Rating
- 4.3/5
- Reviews
- 6,562
- Age
- 2y ago
THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Dark Brown)
- Price
- $22.49
- Rating
- 4.3/5
- Reviews
- 6,562
- Age
- 2y ago
SOVONCARE Hairline Powder Instantly Hairline Shadow Gray Hair Coverage Touch Up Hair Powder for Thinning Hair for Women Hair Root Touch Up Powder Hair Root Cover Up Conceals Hair Loss Light Brown
- Price
- $7.69
- Rating
- 4.3/5
- Reviews
- 6,074
- Age
- 3y ago
Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Dark Brown Hair Color Pack of 1 - Packaging May Vary
- Price
- $8.03
- Rating
- 4.3/5
- Reviews
- 2,076
- Age
- 3y ago
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown
- Price
- $17.07
- Rating
- 4.3/5
- Reviews
- 42,009
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
144
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
46%
Top 20: 80%
Open market
6%
- Clairol36%
- L'Oreal Paris27%
- Boldify17%
- EVERPRO7%
- Thick Fiber3%
- TRESemmé3%
- Open — no brand owns it (5 brands, 6%)
Demand
Root Touch Up search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Root Touch Up search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- root touch up hair color970K/yr
- root touch up344K/yr
- gray hair cover up278K/yr
- clairol root touch up264K/yr
- grey hair coverage touch up174K/yr
- root cover up150K/yr
- hair root touch up78K/yr
- clairol root touch up hair color73K/yr
- gray coverage touch up44K/yr
- grey coverage touch up41K/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Root Touch Up questions
Answered from the same tracked data.