Is root touch up profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 41 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the root touch up niche?

11 brands and 144 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 91% of demand.

When does demand for root touch up peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the root touch up niche?

Listings span $4.79–$31.44; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 24,917 reviews — the moat a new listing must climb.

root touch up

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Market size

Great$1.9M

$1.9M/yr · 2.7M searches

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$4.79–$31.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.36

avg listing price — sweet spot $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Review moat

Bad24,916.59

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, root touch up is a $1.9M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

root touch up market data

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: $1.9M–$2.5M; units × avg price
Conversion rate: 5.8%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

144

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

46%

Top 20: 80%

Open market

Clairol36%
L'Oreal Paris27%
Boldify17%
EVERPRO7%
Thick Fiber3%
TRESemmé3%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top root touch up search terms

root touch up hair color970K/yr -13.8%5.0% conv.
root touch up344K/yr -7.0%4.3% conv.
gray hair cover up278K/yr -1.2%2.8% conv.
clairol root touch up264K/yr +3.5%6.2% conv.
grey hair coverage touch up174K/yr -7.5%3.3% conv.
root cover up150K/yr -5.4%4.5% conv.
hair root touch up78K/yr -4.7%3.4% conv.
clairol root touch up hair color73K/yr -45.0%5.7% conv.
gray coverage touch up44K/yr -4.7%3.9% conv.
grey coverage touch up41K/yr +5.1%4.0% conv.

All search terms

Top root touch up products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clairol Root Touch-Up by Nicen Easy Permanent Hair Dye 5 Medium Brown Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 1

Clairol$7.654.5★28,215 rev

BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown

Boldify$17.074.3★42,009 rev

LOreal Paris Magic Root Permanent Hair Color Kit 100% Gray Hair Coverage In Just 10 Minutes Precision Brush Applicator for Seamless Application 4 Dark Brown (2 Count)

L'Oreal Paris$14.064.4★17,752 rev

EVERPRO Gray Away Root Touchup Quick Stick Black/Dark Brown 0.1 Oz

EVERPRO$8.944.2★7,353 rev

LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Brown 2 oz (1 Count)

L'Oreal Paris$11.494.3★87,341 rev

Newest

by launch date

THICK FIBER Root Touch Up and Hairline Concealer - Water & Sweat Resistant Hair Loss Powder Set for Thinning Hair Includes Brush (Light Brown)

Thick Fiber$22.396,562 rev

2y ago

THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Dark Brown)

Thick Fiber$22.496,562 rev

2y ago

SOVONCARE Hairline Powder Instantly Hairline Shadow Gray Hair Coverage Touch Up Hair Powder for Thinning Hair for Women Hair Root Touch Up Powder Hair Root Cover Up Conceals Hair Loss Light Brown

SOVONCARE$7.696,074 rev

3y ago

Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Dark Brown Hair Color Pack of 1 - Packaging May Vary

Clairol$8.032,076 rev

3y ago

BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown

Boldify$17.0742,009 rev

5y ago

Common questions

Is root touch up profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 41 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the root touch up niche?: 11 brands and 144 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 91% of demand.
When does demand for root touch up peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the root touch up niche?: Listings span $4.79–$31.44; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 24,917 reviews — the moat a new listing must climb.