Root Spray Dark Brown
FailThe top 5 brands take 96% of clicks, so Root Spray Dark Brown is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $57K/yr34K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 96 sellers
Flapen Score
Root Spray Dark Brown against its category
The dotted line is the Beauty & Personal Care average. Past it, Root Spray Dark Brown is stronger. Inside it, weaker.
Market
The Root Spray Dark Brown market on Amazon at a glance
Shoppers on Amazon United States searched for Root Spray Dark Brown 34K times last year and spent an estimated $57K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 12.4% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 12.4%
- Market size, estimated
- $57Ka year
- Peak month
- September2.6× the quietest month
- Top search term
- root spray dark brown22K searches a year
02 · Price
A sale here is worth $13.60.
Listings sell for $13.60 on average, from $8.03 to $35.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $13.60 that is $3K to $7K a year per listing.
- Average price
- $13.60under the $15 to $100 sweet spot
- Price range
- $8.03–$35.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Hair Coloring Products. It carries 28,708 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Hair Coloring Products
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 28,708per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Root Spray Dark Brown products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
96
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Brand 133%
- Brand 229%
- Brand 318%
- Brand 49%
- Brand 57%
- Brand 63%
- Open — no brand owns it (1 brand, 2%)
Demand
Root Spray Dark Brown search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Root Spray Dark Brown search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- root spray dark brown22K/yr
- dark brown root touch up spray7K/yr
- root touch up spray dark brown5K/yr
Reviews and returns
What reviews say buyers love and hate about Root Spray Dark Brown
We read the reviews and the return reasons for every product selling here.
“Color doesnt match”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Root Spray Dark Brown questions
Answered from the same tracked data.