Root Rescue

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

-14.5%

Conversion, latest week

2.6%

Market size, estimated

$126Ka year

Peak month

August1.6× the quietest month

Top search term

simpler hair color for women73K searches a year

Listings sell for $25.01 on average, from $6.65 to $49.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.01 that is $3K to $6K a year per listing.

Average price

$25.01inside the $15 to $100 sweet spot

Price range

$6.65–$49.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

0.6%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #277 within Hair Coloring Products. It carries 8,283 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

70%

Out of stock, average day

4.7%

Average rank

#277in Hair Coloring Products

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

8,283per listing

Listings tracked

20

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

66 months