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Root Boost

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 97% of clicks, so Root Boost is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$779K/yr264K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
70%top-5 click share · 6 brands · 36 sellers

Flapen Score

Root Boost against its category

The dotted line is the Beauty & Personal Care average. Past it, Root Boost is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Root Boost market on Amazon at a glance

Shoppers on Amazon United States searched for Root Boost 264K times last year and spent an estimated $779K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $779K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
14.5%
Market size, estimated
$779Ka year
Peak month
January3.4× the quietest month
Top search term
big sexy hair root pump62K searches a year

02 · Price

A sale here is worth $20.40.

Listings sell for $20.40 on average, from $9.51 to $35.04. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $20.40 that is $51K to $61K a year per listing.

Average price
$20.40inside the $15 to $100 sweet spot
Price range
$9.51–$35.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
$51K–$61K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #181 within Hair Sprays. It carries 6,673 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#181in Hair Sprays
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
6,673per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Root Boost products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

36

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 218%
  • Brand 312%
  • Brand 48%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Root Boost search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct · busiest ÷ quietest = 3.4×

Search terms

Top Root Boost search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big sexy hair root pump62K/yr
  • root boost36K/yr
  • catwalk root boost spray30K/yr
  • big sexy hair mousse17K/yr
  • root pump plus big sexy hair10K/yr
  • hair lifter9K/yr
  • sexy hair root pump plus11K/yr
  • sexy hair mousse11K/yr
  • catwalk root boost12K/yr
  • sexy hair root pump9K/yr

Reviews and returns

What reviews say buyers love and hate about Root Boost

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
0.3%of orders come back
“Too expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Root Boost questions

Answered from the same tracked data.