Roll on Wax Kit
PassRoll on Wax Kit scores 67 out of 100, a Pass. Shoppers spend an estimated $710K a year here, search demand grew +14.9% this quarter, and an estimated 1.9% of orders come back.
- Flapen Score
- 67 / 100Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 4867
- Market size
- $710K/yr744K searches / yr
- 90-day growth
- +14.9%search demand this quarter
- Competition
- 43%top-5 click share · 16 brands · 35 sellers
Flapen Score
Roll on Wax Kit against its category
The dotted line is the Beauty & Personal Care average. Past it, Roll on Wax Kit is stronger. Inside it, weaker.
Market
The Roll on Wax Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Roll on Wax Kit 744K times last year and spent an estimated $710K. The top 5 brands take 71% of clicks. Demand peaks in Sep. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 744K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $710K a year.
- Searches, last 12 months
- 744K
- Growth, 90 days vs prior 90
- +14.9%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $710Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- roll on wax174K searches a year
02 · Price
A sale here is worth $25.37.
Listings sell for $25.37 on average, from $9.60 to $125.58. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $25.37 that is $13K to $19K a year per listing.
- Average price
- $25.37inside the $15 to $100 sweet spot
- Price range
- $9.60–$125.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $13K–$19K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #102 within Women's. It carries 554 reviews at 3.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 12.5%
- Average rank
- #102in Women's
- Average rating
- 3.80 starsAmazon United States average 4.42 stars
- Average reviews
- 554per listing
- Listings tracked
- 47
04 · Newcomers
7 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Roll on Wax Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
35
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
43%
Top 20: 75%
Open market
23%
- Brand 135%
- Brand 212%
- Brand 311%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Roll on Wax Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.8×
Search terms
Top Roll on Wax Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- roll on wax174K/yr
- wax roller149K/yr
- roll on wax kit86K/yr
- wax roller kit60K/yr
- hard wax roller29K/yr
- roll on wax warmer38K/yr
- soft wax roller22K/yr
- wax roll on23K/yr
- roller wax23K/yr
- wax cartridge19K/yr
Reviews and returns
What reviews say buyers love and hate about Roll on Wax Kit
We read the reviews and the return reasons for every product selling here.
“Not hot enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roll on Wax Kit questions
Answered from the same tracked data.