Roll on Wax Kit

Shoppers searched for this 744K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $710K a year.

Searches, last 12 months

744K

Growth, 90 days vs prior 90

+14.9%

Conversion, latest week

3.8%

Market size, estimated

$710Ka year

Peak month

September1.8× the quietest month

Top search term

roll on wax174K searches a year

Listings sell for $25.37 on average, from $9.60 to $125.58. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $25.37 that is $13K to $19K a year per listing.

Average price

$25.37inside the $15 to $100 sweet spot

Price range

$9.60–$125.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$13K–$19K

Returns

1.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #102 within Women's. It carries 554 reviews at 3.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

12.5%

Average rank

#102in Women's

Average rating

3.80 starsAmazon United States average 4.42 stars

Average reviews

554per listing

Listings tracked

47

23 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

7Amazon's first-year sales bar

Average brand age

51 months