Roll on Sunscreen

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +205.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

+205.8%

Conversion, latest week

14.9%

Market size, estimated

$232Ka year

Peak month

June12.3× the quietest month

Top search term

roll on sunscreen75K searches a year

Listings sell for $12.74 on average, from $6.08 to $24.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $12.74 that is $16K to $19K a year per listing.

Average price

$12.74under the $15 to $100 sweet spot

Price range

$6.08–$24.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$16K–$19K

Returns

0.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #81 within Sunscreens & Tanning Products. It carries 5,147 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#81in Sunscreens & Tanning Products

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

5,147per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months