Roll on Lip Gloss

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

-23.2%

Conversion, latest week

2.2%

Market size, estimated

$29Ka year

Peak month

December2.1× the quietest month

Top search term

roll on lip gloss47K searches a year

Listings sell for $9.71 on average, from $5.02 to $27.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.71 that is $971 to $2K a year per listing.

Average price

$9.71under the $15 to $100 sweet spot

Price range

$5.02–$27.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$971–$2K

Returns

0.8%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #713 within Lips. It carries 1,299 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#713in Lips

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

1,299per listing

Listings tracked

27

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months