roll on lip gloss
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.02–$27.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,298.96avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.71avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 135K searches
According to Flapen's Amazon United States niche tracking, roll on lip gloss is a $29K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
roll on lip gloss market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $29K–$39K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #713
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
41
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
17%
- Lip Smacker28%
- Expressions girl16%
- Feel Foxy11%
- Blossom11%
- EXPRESSIONS9%
- Pakivs7%
- Open — no brand owns it (11 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top roll on lip gloss search terms
- roll on lip gloss47K/yr
- roller lip gloss11K/yr
- 90s lip gloss6K/yr
- blossom lip gloss14K/yr
- kissing potion roll on lip gloss8K/yr
- roll on lip oil8K/yr
- rollerball lip gloss6K/yr
- fruit lip gloss6K/yr
- lip gloss roll on7K/yr
- expressions lip gloss5K/yr
Top roll on lip gloss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12pc Roll-On Lip Gloss Set with Carrying Case - Fruity Non-Toxic Glossy
Expressions girl$11.374.5★2,567 rev
Lip Smacker Rolly Lip Gloss Classic Roller-Ball Design for a Cooling Sensation Hydrating & Moisturizing Shine - Strawberry
Lip Smacker$5.064.3★1,119 rev
Lip Glow Kissing Fruit Gloss Six Pieces
Feel Foxy$8.284.0★1,883 rev
Pakivs 6PCS Roll-On Lip Oil Set Fruit Flavored Lip Gloss Set Long Lasting Moisturizing Lip Balm Transparent Lip Gloss Glossy Lip Make-up Best Gift
Pakivs$7.484.2★241 rev
Blossom Roll on Lip Gloss Scented Clear High Shine Moisturizing Lip Oil Non Sticky Infused with Real Flowers Made in USA 0.2oz Cherry
Blossom$8.114.4★3,696 rev
Newest
by launch date
Bekoeen 6PCS Roll On Lip Gloss Set Fruit Flavored Lip Oil Make up for Teens and Girls Hydrating & Moisturizing Lipgloss Clear Lip Gloss for Women Vegan & Cruelty-Free
Bekoeen$6.9919 rev
Anwuozu 12Pcs Roll On Lip Gloss SetMini kids Lip Gloss Fruit FlavoredMoisturizing Lip Oil Make up for Teens and GirlsHydrating Long Lasting Glossy Christmas Party Favors GiftVegan & Cruelty-Free
Anwuozu$9.9326 rev
EXPRESSIONS WELLNESS Skin Tightening Cellulite Cream for Body: Golden Sweat Hot Cream for Loose Skin | B Flat Gel for Belly Thigh Butt & Arm Firming Toning Moisturizing Sculpting & Smoothing | 200G
EXPRESSIONS WELLNESS$27.90414 rev
Lip Smacker Rolly Lip Gloss Classic Roller-Ball Design for a Cooling Sensation Hydrating & Moisturizing Shine - Strawberry
Lip Smacker$5.061,119 rev
Lip Smacker Rolly Lip Gloss Classic Roller-Ball Design for a Cooling Sensation Hydrating & Moisturizing Shine - Watermelon
Lip Smacker$5.051,119 rev
Trending
90-day click momentum
Self Expressions Womens Slim Waister High Waisted Brief 00523 Black L
Self Expressions$16.335.0★
MODE Lip Glaze Cotton Candy Flavored Lip Gloss Hydrating Sheer Wet Shine Skincare Fruit Oils
Mode Cosmetics$17.134.3★
EXPRESSIONS WELLNESS Skin Tightening Cellulite Cream for Body: Golden Sweat Hot Cream for Loose Skin | B Flat Gel for Belly Thigh Butt & Arm Firming Toning Moisturizing Sculpting & Smoothing | 200G
EXPRESSIONS WELLNESS$27.904.1★
Mrettick Moisturizing 6 Pcs Roll-on Lip Oil Set Fresh Lip Glaze Transparent Colorless Moisturizing Lip Lotion Hydrating Lip Oil Set for Lip Care (#4)
Mrettick$7.094.2★
Bekoeen 6PCS Roll On Lip Gloss Set Fruit Flavored Lip Oil Make up for Teens and Girls Hydrating & Moisturizing Lipgloss Clear Lip Gloss for Women Vegan & Cruelty-Free
Bekoeen$6.994.1★
What buyers say about roll on lip gloss
What buyers praise and complain about, mined from review topics.What buyers love
“has a pleasant, light scent”
“Silky smooth”
“Visible improvement of my skin”
“The texture is soft”
“absorbs well”
“Excellent product, it really delivers what it promises”
“super moisturizing too”
“Great for gift bags”
“It leaves your body feeling super hydrated”
“Great value for money”
What buyers complain about
“At least I don't notice the sticky after about and hour”
“Doesn't work”
“leaves a bad chemical smell”
“I did't experience anything this product advertised”
“Doesnt get hot”
“Poor quality control”
“thats darn near impossible to do because it soaks in the skin pretty fast”
“If you want coverage or a nice pinky gloss I wouldn't get this too expensive for a crappy gloss”
“it doesnt moisturize your lips at all”
“The applicator is a roll on”
Top return reasons
Common questions
- Is roll on lip gloss profitable to sell on Amazon United States?
- The niche generates $29K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the roll on lip gloss niche?
- 17 brands and 41 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in roll on lip gloss?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Smell. The return rate is 0.8%.
- When does demand for roll on lip gloss peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the roll on lip gloss niche?
- Listings span $5.02–$27.90; the average listing price is $9.71 (sweet spot $15–$100). The average incumbent carries 1,299 reviews — the moat a new listing must climb.