Is Roll on Deodorant Men profitable to sell on Amazon United States?

Flapen scores Roll on Deodorant Men 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $357K a year across 23 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew +10.0% in the last 90 days.

How competitive is the Roll on Deodorant Men niche on Amazon United States?

12 brands and 149 sellers compete in Roll on Deodorant Men on Amazon United States. The top 5 Roll on Deodorant Men products take 63% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Roll on Deodorant Men?

Roll on Deodorant Men buyers on Amazon United States complain most about Smell, Allergies, and Value For Money. An estimated 0.9% of orders come back.

When does demand for Roll on Deodorant Men peak?

Search demand for Roll on Deodorant Men on Amazon United States peaks in Jul–Oct, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Roll on Deodorant Men niche?

Roll on Deodorant Men sells for $14.89 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.14 to $37.70. The average product has 2,966 reviews, the count a new listing must catch up to.

Roll on Deodorant Men

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 89% of clicks, so Roll on Deodorant Men is a Maybe.

Flapen Score: 53
53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size: $357K/yr213K searches / yr
90-day growth: +10.0%search demand this quarter
Competition: 63%top-5 click share · 12 brands · 149 sellers

Flapen Score

Roll on Deodorant Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Roll on Deodorant Men is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Roll on Deodorant Men market on Amazon at a glance

Shoppers on Amazon United States searched for Roll on Deodorant Men 213K times last year and spent an estimated $357K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.

Searches, last 12 months: 213K
Growth, 90 days vs prior 90: +10.0%
Conversion, latest week: 11.2%
Market size, estimated: $357Ka year
Peak month: July2.4× the quietest month
Top search term: roll on deodorant for men54K searches a year

02 · Price

A sale here is worth $14.89.

Listings sell for $14.89 on average, from $4.14 to $37.70. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $14.89 that is $15K to $19K a year per listing.

Average price: $14.89under the $15 to $100 sweet spot
Price range: $4.14–$37.70
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $15K–$19K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #353 within Deodorants & Antiperspirants. It carries 2,966 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 52%
Prime listings: 96%
Out of stock, average day: 0.0%
Average rank: #353in Deodorants & Antiperspirants
Average rating: 4.53 starsAmazon United States average 4.42 stars
Average reviews: 2,966per listing
Listings tracked: 23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 99 months

Products

Top Roll on Deodorant Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

149

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

Brand 146%
Brand 215%
Brand 314%
Brand 411%
Brand 53%
Brand 63%
Open — no brand owns it (6 brands, 9%)

Demand

Roll on Deodorant Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Roll on Deodorant Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

roll on deodorant for men54K/yr +14.6%5.5% conv.
mens roll on deodorant24K/yr +10.3%5.1% conv.
mitchum roll on22K/yr -11.2%21.1% conv.
obao deodorant for men13K/yr +50.0%8.4% conv.
mitchum roll on deodorant6K/yr +366.2%19.7% conv.
deodorant men roll on12K/yr +1.8%8.7% conv.
desodorante obao para hombre8K/yr +29.1%8.3% conv.
roll on deodorant men8K/yr +30.3%2.4% conv.
men roll on deodorant8K/yr +19.5%3.6% conv.
rollon deodorant for men7K/yr -0.8%4.5% conv.

Reviews and returns

What reviews say buyers love and hate about Roll on Deodorant Men

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Smell”

32%of negative reviews mention “Smell”

0.9%of orders come back

“Weird scent”

A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Roll on Deodorant Men questions

Answered from the same tracked data.

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