Roll on Deodorant Men

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

+10.0%

Conversion, latest week

11.2%

Market size, estimated

$357Ka year

Peak month

July2.4× the quietest month

Top search term

roll on deodorant for men54K searches a year

Listings sell for $14.89 on average, from $4.14 to $37.70. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $14.89 that is $15K to $19K a year per listing.

Average price

$14.89under the $15 to $100 sweet spot

Price range

$4.14–$37.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$15K–$19K

Returns

0.9%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #353 within Deodorants & Antiperspirants. It carries 2,966 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#353in Deodorants & Antiperspirants

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,966per listing

Listings tracked

23

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

99 months