roll on deodorant men
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.89avg listing price — sweet spot $15–$100
Price range
Good$4.14–$37.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$357K$357K/yr · 213K searches
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,966.17avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, roll on deodorant men is a $357K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
roll on deodorant men market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $372K–$447K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #353
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 99 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
149
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
63%
Top 20: 97%
Open market
9%
- Mitchum46%
- Dove15%
- Obao14%
- NIVEA11%
- AVON3%
- Ban3%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 2.4×
Top roll on deodorant men search terms
- roll on deodorant for men54K/yr
- mens roll on deodorant24K/yr
- mitchum roll on22K/yr
- obao deodorant for men13K/yr
- mitchum roll on deodorant6K/yr
- deodorant men roll on12K/yr
- desodorante obao para hombre8K/yr
- roll on deodorant men8K/yr
- men roll on deodorant8K/yr
- rollon deodorant for men7K/yr
Top roll on deodorant men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mitchum Invisible Anti-Perspirant & Deodorant Roll-On Unscented 3.4 oz (Pack of 2)
Mitchum$10.024.7★1,539 rev
Dove Men+Care Clean Comfort Roll on Deodorant Aluminum Free For All Day Underarm Odor Protection 4-Pack 1.7 Fl Oz Each 4 Bottles
Dove$7.634.1★2,705 rev
OBAO Assorted Deodorant for Men - Pack of 3
Obao$9.554.8★1,604 rev
Mitchum Mens Antiperspirant Deodorant Roll-On Applicator Unscented 48HR Sweat & Odor Protection Quick-Drying Formula Dermatologist Tested 3.4 oz
Mitchum$5.934.6★4,382 rev
Mitchum Womens Antiperspirant Deodorant Roll-On Applicator Powder Fresh Scent 48HR Sweat & Odor Protection Quick-Drying Dermatologist Tested 1.7 oz
Mitchum$4.144.6★2,846 rev
Newest
by launch date
NIVEA Men Roll-On Deodorant Invisible Black & White Original 72H Anti-Perspirant Protection Fights Sweat & Body Odor No White or Yellow Marks on Clothes Long-Lasting Freshness 25ml Pack of 6
NIVEA$22.9256 rev
NIVEA Men Cool Kick Roll-On Deodorant 50ml Refreshing Cool Formula with Masculine Scent Skin Comfort Quick Dry Long-Lasting Freshness 2 Pack
NIVEA$13.2229 rev
Axe Dark Temptation Roll-on Deodorant Black 1.7 Fluid Ounce Pack of 4 Long-Lasting Protection
UNILEVER INTL$7.13233 rev
Armani beauty - Acqua di Gio -Deodorant - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 2.6 Oz
Armani Beauty$29.631,049 rev
Dove Men+Care Clean Comfort Roll on Deodorant Aluminum Free For All Day Underarm Odor Protection 4-Pack 1.7 Fl Oz Each 4 Bottles
Dove$7.632,705 rev
Trending
90-day click momentumNIVEA Men Roll-On Deodorant Invisible Black & White Original 72H Anti-Perspirant Protection Fights Sweat & Body Odor No White or Yellow Marks on Clothes Long-Lasting Freshness 25ml Pack of 6
NIVEA$22.924.2★
NIVEA Men Cool Kick Roll-On Deodorant 50ml Refreshing Cool Formula with Masculine Scent Skin Comfort Quick Dry Long-Lasting Freshness 2 Pack
NIVEA$13.224.7★
LOral Paris Men Expert Carbon Protect Roll On Anti-Perspirant Deodorant Carbon Protect
MEN EXPERT$10.774.6★
LOral Paris Men Expert Deodorant Roll-On - Fresh Extreme (50ml)
L'Oreal Paris$9.714.6★
Nivea for Men Fresh Active 48 Hs Deodorant Roll-on 50 Ml (1.7 Fl Oz) - (2-Pack)
NIVEA$10.414.3★
What buyers say about roll on deodorant men
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Great Product Great Buy”
“Good value for price”
“It does the job beautifully”
“Have used this product for years”
“No irritation”
“It keeps my dry all day”
“as advertised”
“Easy to use”
“Good stick”
What buyers complain about
“Weird scent”
“Skin Rash”
“It is expensive”
“It was not effective”
“Broke off inside”
“Doesnt dry super well either”
“False advertising”
“Leaves stains on clothes”
“Very weak”
“Hurts putting on like a thick glue stick”
Top return reasons
Common questions
- Is roll on deodorant men profitable to sell on Amazon United States?
- The niche generates $357K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the roll on deodorant men niche?
- 12 brands and 149 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in roll on deodorant men?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.9%.
- When does demand for roll on deodorant men peak?
- Demand peaks in Jul–Oct; the busiest month runs 2.4× the quietest.
- What does it cost to enter the roll on deodorant men niche?
- Listings span $4.14–$37.70; the average listing price is $14.89 (sweet spot $15–$100). The average incumbent carries 2,966 reviews — the moat a new listing must climb.