Rogue Avenue Perfume

Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $380K a year.

Searches, last 12 months

572K

Growth, 90 days vs prior 90

-52.7%

Conversion, latest week

1.1%

Market size, estimated

$380Ka year

Peak month

January9.9× the quietest month

Top search term

rihanna perfume199K searches a year

Listings sell for $63.20 on average, from $5.23 to $266.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $63.20 that is $6K to $16K a year per listing.

Average price

$63.20inside the $15 to $100 sweet spot

Price range

$5.23–$266.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$6K–$16K

Returns

0.4%of orders · Amazon United States median 2.1%

30% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #2,810 within Women's. It carries 2,546 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

55%

Out of stock, average day

27.1%

Average rank

#2,810in Women's

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

2,546per listing

Listings tracked

20

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

74 months