rogue avenue perfume
Skip itSoft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$63.20avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$380K$380K/yr · 572K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,546.45avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.23–$266.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rogue avenue perfume is a $380K/yr Amazon United States market (572K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
rogue avenue perfume market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $379K–$506K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #2,810
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 30%
- Out of stock
- 27.1%
- Avg brand age
- 74 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
86
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
10%
- Rihanna67%
- Fine'ry8%
- ARABIYAT5%
- GODA5%
- FENTY BEAUTY3%
- Bella Vita Luxury3%
- Open — no brand owns it (5 brands, 10%)
Demand
Weekly Amazon search volume, last 50 weeks — -52.7% search growth over the last 90 days.Top rogue avenue perfume search terms
- rihanna perfume199K/yr
- rihanna perfume for women93K/yr
- riri by rihanna perfume29K/yr
- rogue avenue perfume61K/yr
- rouge avenue perfume37K/yr
- finery the new rouge perfume8K/yr
- rihanna rebel fleur perfume10K/yr
- perfume rihanna8K/yr
- thomas carter rouge avenue perfume24K/yr
- rebl fleur rihanna7K/yr
Top rogue avenue perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 Rihanna perfume samples for women: Crush Rebl Fleur Kiss Rogue and Rebelle. Fragrance sample vial bottles perfume Set. Great for small gift or to try before purchasing bigger bottles.
Rihanna$8.544.1★506 rev
Rihanna Rebl Fleur Love Always for Women Eau De Parfum Spray 3.4 Ounce Vanilla
Rihanna$106.824.5★1,097 rev
Rihanna Rebelle Eau De Parfum Spray 1.70 oz
Rihanna$69.684.3★1,011 rev
Finery Amber Saffron Eau de Parfum - The New Rouge Long-Lasting Perfume for Women & Men - Golden Saffron Amber Resin & Sandalwood - Warm Luxurious Full Size Hair & Body Fragrance Gift (60mL)
Fine'ry$27.164.0★73 rev
Arabiyat Prestige Nyla Eau De Parfum 2.7 fl oz
ARABIYAT$35.354.4★1,327 rev
Newest
by launch dateFinery Amber Saffron Eau de Parfum - The New Rouge Long-Lasting Perfume for Women & Men - Golden Saffron Amber Resin & Sandalwood - Warm Luxurious Full Size Hair & Body Fragrance Gift (60mL)
Fine'ry$27.1673 rev
Finery Amber Saffron Hair + Body Spray - The New Rouge Fine Fragrance for Women & Men - Luxurious Warm with Golden Saffron Amber Resin Sandalwood Long-Lasting Vegan Gift for Her (5 Fl Oz)
Fine'ry$14.6479 rev
Fenty Eau de Parfum 1oz
FENTY BEAUTY$92.6921 rev
Arabiyat Prestige Nyla Eau De Parfum 2.7 fl oz
ARABIYAT$35.351,327 rev
GODA Pheromones Perfume for Women The Original Long-Lasting Womens Fragrances with Jasmine and Rose Vegan & Cruelty-Free 15ml/0.50 fl. oz
GODA$33.266,051 rev
Trending
90-day click momentum
Rihanna RiRi for Women Set Includes Eau De Parfum Spray 3.4 oz./3.0 oz. 3 Piece
Rihanna$266.174.7★
Rihanna Rebelle Eau De Parfum Spray 1.70 oz
Rihanna$69.684.3★
Fenty Eau de Parfum 1oz
FENTY BEAUTY$92.694.0★
Rihanna Kiss For Women Eau De Parfume 3.4 Ounces (Tester) clear
Rihanna$107.694.5★
Rihanna Rebl Fleur Love Always for Women Eau De Parfum Spray 3.4 Ounce Vanilla
Rihanna$106.824.5★
What buyers say about rogue avenue perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Cant beat this price”
“durable”
“The bottle is good quality, looks great, and the pump works very well”
“almost like a soft leather”
“Great size for the price”
“It is exactly as described”
“Birthday present”
“not heavy at all”
“Not hard to apply”
What buyers complain about
“Chemical Scent”
“short lived”
“False advertising”
“Too expensive”
“Little bit small”
“Strong alcohol smell”
“Not strong”
“Low quality”
“Doesn't work”
“The bottle was leaking”
Top return reasons
Common questions
- Is rogue avenue perfume profitable to sell on Amazon United States?
- The niche generates $380K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -52.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the rogue avenue perfume niche?
- 11 brands and 86 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in rogue avenue perfume?
- Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 0.4%.
- What does it cost to enter the rogue avenue perfume niche?
- Listings span $5.23–$266.17; the average listing price is $63.20 (sweet spot $15–$100). The average incumbent carries 2,546 reviews — the moat a new listing must climb.