Rogaine Shampoo for Women

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

324K

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

13.1%

Market size, estimated

$1.6Ma year

Top search term

nioxin 472K searches a year

Listings sell for $37.42 on average, from $13.37 to $91.55. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $37.42 that is $75K to $94K a year per listing.

Average price

$37.42inside the $15 to $100 sweet spot

Price range

$13.37–$91.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$75K–$94K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #303 within 2-in-1 Shampoo & Conditioner. It carries 7,263 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

94%

Out of stock, average day

2.1%

Average rank

#303in 2-in-1 Shampoo & Conditioner

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

7,263per listing

Listings tracked

18

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

54 months