Is roe powder sunscreen profitable to sell on Amazon United States?

The niche generates $185K/yr across 4 tracked products. 90-day search growth is +124.9%. Flapen's verdict: Worth a look (61/100).

How competitive is the roe powder sunscreen niche?

1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in roe powder sunscreen?

Top complaints mined from reviews: Value For Money, Leak-Proof, Size-Overall. The return rate is 1.0%.

When does demand for roe powder sunscreen peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 50.5× the quietest.

What does it cost to enter the roe powder sunscreen niche?

Listings span $23.81–$52.78; the average listing price is $31.33 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.

roe powder sunscreen

Worth a look

Shows searches that convert (15.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+124.9%

90-day search growth — must beat 0% to launch

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.33

avg listing price — sweet spot $15–$100

Price range

Incredible$23.81–$52.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great448.25

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$185K

$185K/yr · 37K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, roe powder sunscreen is a $185K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

roe powder sunscreen market data

Units sold / yr: 5K–6K; avg 1,250–1,500/product
Revenue / yr: $157K–$188K; units × avg price
Conversion rate: 15.9%
Avg BSR: #914
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Roe Wellness100%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +124.9% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 50.5×

Open Trend

Top roe powder sunscreen search terms

roe sunscreen16K/yr +128.8%10.1% conv.
roe wellness baby sunscreen11K/yr +50.5%15.2% conv.
roe spf 50 mineral powder6K/yr +332.9%12.8% conv.
roe powder sunscreen4K/yr +199.7%13.8% conv.

All search terms

Top roe powder sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)

Roe Wellness$24.464.1★1,457 rev

Roe Wellness- Baby Sunscreen Mineral & Reef Safe Zinc Oxide Non-Toxic Ingredients SPF 30 | Great For Toddlers Kids Newborns & Babies | Non-Greasy Paraben-Free

Roe Wellness$23.814.3★130 rev

Roe Wellness- Mineral Sunscreen Stick SPF 50 Reef Safe Roll-On Clean Ingredients Zinc Oxide Sun Protection | Face & Body UVA & UVB | Great For Kids Toddlers Newborns & Adults

Roe Wellness$24.294.2★171 rev

Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)(2Pack)

Roe Wellness$52.784.2★35 rev

Newest

by launch date

Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)(2Pack)

Roe Wellness$52.7835 rev

1y ago

Roe Wellness- Mineral Sunscreen Stick SPF 50 Reef Safe Roll-On Clean Ingredients Zinc Oxide Sun Protection | Face & Body UVA & UVB | Great For Kids Toddlers Newborns & Adults

Roe Wellness$24.29171 rev

2y ago

Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)

Roe Wellness$24.461,457 rev

2y ago

Roe Wellness- Baby Sunscreen Mineral & Reef Safe Zinc Oxide Non-Toxic Ingredients SPF 30 | Great For Toddlers Kids Newborns & Babies | Non-Greasy Paraben-Free

Roe Wellness$23.81130 rev

3y ago

What buyers say about roe powder sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use21%

“Ease of use”

Ease Of Application15%

“I am very happy with the ease of application”

Protection5%

“protects so well”

Quality-Overall5%

“Powder Itself is Good”

Suitability Combination Skin4%

“Saved my skin--best bang for the buck 2”

Value For Money3%

“This stuff is the real deal”

Smell3%

“is fragrance free”

Durability3%

“theres soo much in there it will last probably all summer”

Efficiency3%

“Seems to work well”

Adhesion/Stickiness2%

“I love that it doesnt leave you sticky”

What buyers complain about

Value For Money12%

“Way too expensive”

Leak-Proof11%

“the powder spilled everywhere”

Size-Overall9%

“Brush is small”

Durability7%

“Broke”

Functionality-Overall7%

“didnt work as expected”

Ease Of Use6%

“Its hard to apply”

Ease Of Application5%

“Application is tricky”

Allergies4%

“Blistered my toddlers face”

Design-Overall3%

“however this bottle is not a good design”

Dispensing Mechanism3%

“Bad product dispenser”

Top return reasons

Size-Overall22%

Dispensing Mechanism13%

Leak-Proof12%

Functionality-Overall12%

Value For Money6%

Defective Material/Parts5%

Advertised Vs Actual Product5%

Ease Of Application4%

Product Condition3%