Rock Soap
FailShoppers spend an estimated $21K a year here, so Rock Soap is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $21K/yr25K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 47%top-5 click share · 8 brands · 15 sellers
Flapen Score
Rock Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Rock Soap is stronger. Inside it, weaker.
Market
The Rock Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Rock Soap 25K times last year and spent an estimated $21K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $21Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- rock soap9K searches a year
02 · Price
A sale here is worth $20.59.
Listings sell for $20.59 on average, from $11.92 to $44.93. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $20.59 that is $0 to $2K a year per listing.
- Average price
- $20.59inside the $15 to $100 sweet spot
- Price range
- $11.92–$44.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #3,494 within Cleansers. It carries 219 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #3,494in Cleansers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 219per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Rock Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Soap Bar Sets - Bff Beauty 6pcs Hand Face Body Bar Soap Birthday Valentine Gift Set for Women Perfect Gemstone Soap Rocks Set for Women & Men Moisturizing Skin Best Gift Ideal for Birthday Gifts
- Price
- $17.19
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 3y ago

TS Pink Opal SoapRocks - Soap that looks like a Rock ~ 6 oz. Gem Rocks Birthstone Jabn Gemstone
- Price
- $18.15
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 22y ago

Earth & Home Rock Soap- Soap Rocks set of 2- Mothers day Gift- Decorative Scented Gemstone Soaps with Real Crystals inside- with Natural Ingredients & Essential Oil- Moisturizing
- Price
- $21.21
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 5y ago

Soap Rocks Set 6 Piece Palm Stones Random Variety Pack Bundle TS Pink
- Price
- $36.36
- Rating
- 4.2/5
- Reviews
- 185
- Age
- 11y ago

Turquoise Soap Rock 6oz
- Price
- $18.24
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 22y ago
Trending
estimated 90-day click momentum
Crystal Gem Soaps (Aloe Vera) - Handmade Soap Bars with Beautiful Designs - Bar Soap for Sensitive Skin Moisturizing - Nature-Inspired Bath Soap & Hand Soap for Skin Care - Gifts for Women (Pack of 2)
- Price
- $11.92
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 9mo ago

TS Pink Opal SoapRocks - Soap that looks like a Rock ~ 6 oz. Gem Rocks Birthstone Jabn Gemstone
- Price
- $18.15
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 22y ago

SoapRocks TS Pink Lavender Jade Soap that looks like a Rock ~ 6 oz. Gem Rocks Birthstone Jabn Gemstone
- Price
- $17.94
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 14y ago

Gemstone Soap & Bath Bomb Set- Relaxing Spa Gift for women- Mothers day gift set- 4 Decorative scented Rock Soap with Crystals and 4 Fizzy Bath Bomb- with Natural Ingredients & Essential Oil
- Price
- $26.25
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 3y ago

Amethyst SoapRocks Gemstone Bath Soap Plumeria Ylang 6 Ounce
- Price
- $18.15
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 22y ago
Newest
by launch date
Crystal Gem Soaps (Aloe Vera) - Handmade Soap Bars with Beautiful Designs - Bar Soap for Sensitive Skin Moisturizing - Nature-Inspired Bath Soap & Hand Soap for Skin Care - Gifts for Women (Pack of 2)
- Price
- $11.92
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 9mo ago

Earth & Home Rocksoap Bar Soap-Gemstone Soaps with Real Crystals Inside- Moisturizing & Scented Fancy Soap Gift for Women- Crystal Soap with Natural Ingredients & Essential Oil- Christmas soap gift
- Price
- $20.48
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 1y ago

Earth & Home Rock Soap Set of 2- Gemstone Soaps with Real Crystals Inside- Decorative Crystal Soap with Natural Ingredients & Essential Oil- Moisturizing & Herbal Scented Fancy Gift for Women
- Price
- $20.15
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago

Soap Bar Sets - Bff Beauty 6pcs Hand Face Body Bar Soap Birthday Valentine Gift Set for Women Perfect Gemstone Soap Rocks Set for Women & Men Moisturizing Skin Best Gift Ideal for Birthday Gifts
- Price
- $17.19
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 3y ago

Gemstone Soap & Bath Bomb Set- Relaxing Spa Gift for women- Mothers day gift set- 4 Decorative scented Rock Soap with Crystals and 4 Fizzy Bath Bomb- with Natural Ingredients & Essential Oil
- Price
- $26.25
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
15
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 90%
Open market
2%
- SoapRocks47%
- Earth & Home23%
- Bff Beauty Garden13%
- T.S. Pink11%
- Crystal2%
- MOONBLISS1%
- Open — no brand owns it (2 brands, 2%)
Demand
Rock Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Rock Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rock soap9K/yr
- soap rocks7K/yr
- crystal soap4K/yr
- soaprocks2K/yr
- rock soaps soaprocks2K/yr
Reviews and returns
What reviews say buyers love and hate about Rock Soap
We read the reviews and the return reasons for every product selling here.
“Too Much Scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rock Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









