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Roc Serum

Fail

The top 5 brands take 97% of clicks, so Roc Serum is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$70K/yr38K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
72%top-5 click share · 8 brands · 22 sellers

Flapen Score

Roc Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Roc Serum is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roc Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Roc Serum 38K times last year and spent an estimated $70K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
7.3%
Market size, estimated
$70Ka year
Peak month
November2.3× the quietest month
Top search term
marshique7K searches a year

02 · Price

A sale here is worth $25.16.

Listings sell for $25.16 on average, from $10.62 to $49.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $25.16 that is $3K to $6K a year per listing.

Average price
$25.16inside the $15 to $100 sweet spot
Price range
$10.62–$49.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #268 within Eyes. It carries 2,945 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
14.0%
Average rank
#268in Eyes
Average rating
3.99 starsAmazon United States average 4.42 stars
Average reviews
2,945per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Roc Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

22

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 161%
  • Brand 228%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Roc Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Roc Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marshique7K/yr
  • crows feet wrinkle patches9K/yr
  • blumbody face wrinkle patches5K/yr
  • blumbody chest wrinkle pads4K/yr
  • blumbody4K/yr
  • marshique wrinkle repair patch3K/yr
  • face smoothing patches2K/yr
  • blumbody face smoothing patches2K/yr
  • marshique wrinkle patches2K/yr
  • korean patches for wrinkles1K/yr

Reviews and returns

What reviews say buyers love and hate about Roc Serum

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“Not sticky”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Roc Serum questions

Answered from the same tracked data.