Is roc serum profitable to sell on Amazon United States?

The niche generates $70K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (47/100).

How competitive is the roc serum niche?

8 brands and 22 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in roc serum?

Top complaints mined from reviews: Adhesion/Stickiness, Wrinkles, Value For Money. The return rate is 0.9%.

When does demand for roc serum peak?

Demand peaks in Jul–Aug–Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the roc serum niche?

Listings span $10.62–$49.01; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 2,945 reviews — the moat a new listing must climb.

roc serum

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$25.16

avg listing price — sweet spot $15–$100

Price range

Great$10.62–$49.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,944.88

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad$70K

$70K/yr · 38K searches

Growth

Bad-23.1%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, roc serum is a $70K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

roc serum market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $63K–$75K; units × avg price
Conversion rate: 7.3%
Avg BSR: #268
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 14.0%
Avg brand age: 39 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

BLUMBODY61%
Marshique28%
Morrow3%
KPLUS2%
AVCA2%
abib1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.3×

Open Trend

Top roc serum search terms

marshique7K/yr -12.8%2.8% conv.
crows feet wrinkle patches9K/yr -41.0%1.7% conv.
blumbody face wrinkle patches5K/yr -23.1%11.0% conv.
blumbody chest wrinkle pads4K/yr +4.8%9.4% conv.
blumbody4K/yr -15.3%9.4% conv.
marshique wrinkle repair patch3K/yr -34.5%4.6% conv.
face smoothing patches2K/yr -23.4%2.9% conv.
blumbody face smoothing patches2K/yr -34.9%13.5% conv.
marshique wrinkle patches2K/yr -21.7%4.3% conv.
korean patches for wrinkles1K/yr -33.6%1.3% conv.

All search terms

Top roc serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BLUMBODY Face Forehead Wrinkle Patches - Anti Wrinkle Facial Patches to Smooth Eye Mouth Forehead Wrinkles - Non-Silicone Face Tape for Fine Wrinkles between Eyes Face - Patches (30 day supply)

BLUMBODY$24.143.7★10,790 rev

BLUMBODY Chest Wrinkle Pads Anti-Wrinkle Silicone Patches Skin Firming Smoothing Reusable Overnight Chest Pads Anti-Aging Crepe Erase Pad Neck Dcollet (1-Month Supply)

BLUMBODY$31.774.0★4,911 rev

Marshique Frown Line Patches for Between the Eyes Anti-Wrinkle Face Tape for Eleven Lines Crows Feet Smile Lines Day & Night Use Korean Skincare 60 Patches

Marshique$17.814.1★419 rev

BLUMBODY Face Forehead Wrinkle Patches Mini Anti-Wrinkle Facial Patches for Eyes Mouth Forehead Triangle Non-Silicone Face Tape for Elevens Crows Feet and Fine Lines 160 Facial Patches

BLUMBODY$25.404.0★2,527 rev

Marshique Hydrogel Under Eye Patches - Gifts for Women - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Non-slip Under Eye Mask - Tape Tox - Korea beauty Care (9 Pairs)

Marshique$14.694.2★134 rev

Newest

by launch date

Marshique Line Lifting Hydrogel Smile Line V Line Patches - Korean Tension Up Collagen Mask - Skin Tightening & Lifting Boosted Volume for Sagging Skin (V Line)

Marshique$15.790 rev

10mo ago

KPLUS K+ Wrinkle Patches for Forehead Crows Feet & Smile Lines Korean Overnight Patches with Hyaluronic Acid Peptides & Adenosine (60 Count)

KPLUS$39.5375 rev

11mo ago

Marshique Hydrogel Under Eye Patches - Gifts for Women - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Non-slip Under Eye Mask - Tape Tox - Korea beauty Care (9 Pairs)

Marshique$14.69134 rev

1y ago

Morrow One - Peptide-Infused Smoothing Wrinkle Patches - Overnight Patches for Smoothing Fine Lines and Wrinkles Anti Aging Stickers for Crows Feet Elevens Smile Lines (66 Count)

Morrow$17.55627 rev

2y ago

AVCA Wrinkle Repair Patches for Frown Lines Forehead Lines and Smile-Line Patches - Korean Skin Care The Anti Wrinkle Patch Non invasive Wrinkle Smoothers for Face Wrinkles 55p

AVCA$10.62339 rev

2y ago

What buyers say about roc serum

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality, worked as expected, and delivery was fast”

Moist/Dry15%

“Very hydrating”

Soft Feel7%

“Love how smooth these make my face feel”

Ease Of Use4%

“Easy to use”

Value For Money4%

“Excellent value”

Adhesion/Stickiness4%

“Good adhesiveness”

Comfort-Overall3%

“They are comfortable”

Wrinkle3%

“No wrinkles or fine lines”

Efficiency3%

“Effective”

Ease Of Application3%

“I like that they have a little plastic layer so the silicone doesnt wrinkle up”

What buyers complain about

Adhesion/Stickiness14%

“Not sticky”

Wrinkles9%

“didn't help my eye wrinkles”

Value For Money8%

“expensive”

Functionality-Overall7%

“Didnt work for me”

Allergies6%

“Irritated skin”

Moist/Dry4%

“the patches started to dry out”

Residue4%

“Weird residue”

Symptom Reduction4%

“Have not seen much improvement”

Durability3%

“Doesnt stay on pass first use”

Ease Of Use3%

“are hard to get out of the container”

Top return reasons

Functionality-Overall20%

Adhesion/Stickiness17%

Advertised Vs Actual Product9%

Value For Money8%

Moist/Dry5%

Size-Overall5%

Wrinkles5%

Product Condition4%

Defective Material/Parts4%

Skin Health3%

Common questions

Is roc serum profitable to sell on Amazon United States?: The niche generates $70K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (47/100).
How competitive is the roc serum niche?: 8 brands and 22 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in roc serum?: Top complaints mined from reviews: Adhesion/Stickiness, Wrinkles, Value For Money. The return rate is 0.9%.
When does demand for roc serum peak?: Demand peaks in Jul–Aug–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the roc serum niche?: Listings span $10.62–$49.01; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 2,945 reviews — the moat a new listing must climb.