- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $70K/yr38K searches / yr
- 90-day growth
- -23.1%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 22 sellers
Flapen Score
Roc Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Roc Serum is stronger. Inside it, weaker.
Market
The Roc Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Roc Serum 38K times last year and spent an estimated $70K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -23.1%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $70Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- marshique7K searches a year
02 · Price
A sale here is worth $25.16.
Listings sell for $25.16 on average, from $10.62 to $49.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $25.16 that is $3K to $6K a year per listing.
- Average price
- $25.16inside the $15 to $100 sweet spot
- Price range
- $10.62–$49.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #268 within Eyes. It carries 2,945 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 14.0%
- Average rank
- #268in Eyes
- Average rating
- 3.99 starsAmazon United States average 4.42 stars
- Average reviews
- 2,945per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Roc Serum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
22
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Brand 161%
- Brand 228%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
Roc Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Roc Serum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- marshique7K/yr
- crows feet wrinkle patches9K/yr
- blumbody face wrinkle patches5K/yr
- blumbody chest wrinkle pads4K/yr
- blumbody4K/yr
- marshique wrinkle repair patch3K/yr
- face smoothing patches2K/yr
- blumbody face smoothing patches2K/yr
- marshique wrinkle patches2K/yr
- korean patches for wrinkles1K/yr
Reviews and returns
What reviews say buyers love and hate about Roc Serum
We read the reviews and the return reasons for every product selling here.
“Not sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roc Serum questions
Answered from the same tracked data.









