roc dual eye cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$20.55avg listing price — sweet spot $15–$100
Price range
Great$11.92–$29.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,645.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 35K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, roc dual eye cream is a $35K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Nov. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
roc dual eye cream market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $51K–$62K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #240
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- RoC59%
- AVON27%
- SKIN ULTIMA10%
- AVON SKIN SO SOFT4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.Peak months: Aug, Sep, Nov · busiest ÷ quietest = 5.4×
Top roc dual eye cream search terms
- roc dual eye cream11K/yr
- dual eye cream7K/yr
- roc derm correction dual eye cream4K/yr
- avon eye cream5K/yr
- roc dual eye cream upper and lower3K/yr
- anew eye cream3K/yr
- avon anew lifting dual eye cream2K/yr
- roc eye cream 2-in-1 eye treatment352/yr
- roc dual eye cream 2-in-1 eye treatment210/yr
- roc derma correxion dual eye cream11/yr
Top roc dual eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RoC Derm Correxion Dual Eye Cream with Advanced Retinol + Peptides for Puffy Eyes and Dark Circles (.68 oz) with Retinol Under Eye Cream Packette
RoC$26.724.2★3,294 rev
ANEW Brightening Dual Eye System for Women
AVON$15.154.6★347 rev
SKIN ULTIMA Dual Eye Cream with Advanced Retinol Peptides Caffeine for Puffy Eyes and Dark Circles Wrinkles Anti Aging Under Eye Bags Treatment Instant Tightener Fragrance Free 0.68 OZ
SKIN ULTIMA$11.924.1★862 rev
Avon Anew Clinical Pro Eye Lift 20 ml
AVON$18.794.4★1,377 rev
Lifting Avon Dual Eye System Anti Wrinkle Eye Cream PACK OF 2
AVON SKIN SO SOFT$29.464.6★57 rev
Newest
by launch dateSKIN ULTIMA Dual Eye Cream with Advanced Retinol Peptides Caffeine for Puffy Eyes and Dark Circles Wrinkles Anti Aging Under Eye Bags Treatment Instant Tightener Fragrance Free 0.68 OZ
SKIN ULTIMA$11.92862 rev
RoC Derm Correxion Dual Eye Cream with Advanced Retinol + Peptides for Puffy Eyes and Dark Circles (.68 oz) with Retinol Under Eye Cream Packette
RoC$26.723,294 rev
Lifting Avon Dual Eye System Anti Wrinkle Eye Cream PACK OF 2
AVON SKIN SO SOFT$29.4657 rev
Avon Anew Clinical Pro Eye Lift 20 ml
AVON$18.791,377 rev
ANEW Brightening Dual Eye System for Women
AVON$15.15347 rev
Trending
90-day click momentumANEW Brightening Dual Eye System for Women
AVON$15.154.6★
RoC Derm Correxion Dual Eye Cream with Advanced Retinol + Peptides for Puffy Eyes and Dark Circles (.68 oz) with Retinol Under Eye Cream Packette
RoC$26.724.2★
RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Skin Care Treatment Women and Men 0.5 oz (Packaging May Vary)
RoC$21.274.3★
Avon Anew Clinical Pro Eye Lift 20 ml
AVON$18.794.4★
Lifting Avon Dual Eye System Anti Wrinkle Eye Cream PACK OF 2
AVON SKIN SO SOFT$29.464.6★
What buyers say about roc dual eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“It got great reviews”
“not expensive”
“absorbs well”
“By far one of my favorite skin care brands and products”
“Very effective”
“Its non irritating and goes on easily”
“The lotion is super light weight”
“It feels gentle”
“Works as advertised”
“It has no harsh fragrance and absorbs quickly”
What buyers complain about
“Not working for me as I expected”
“no visible improvements”
“Expensive”
“Used product”
“VERY IRRITATING”
“doesnt help with dark circles or wrinkles”
“Doesnt moisturize well”
“The area under my eyes started to darken after using this product consistently”
“isnt the best eye cream”
“Too small”
Top return reasons
Common questions
- Is roc dual eye cream profitable to sell on Amazon United States?
- The niche generates $35K/yr across 6 tracked products. 90-day search growth is +5.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the roc dual eye cream niche?
- 4 brands and 36 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in roc dual eye cream?
- Top complaints mined from reviews: Functionality-Overall, Symptom Reduction, Value For Money. The return rate is 0.9%.
- When does demand for roc dual eye cream peak?
- Demand peaks in Aug–Sep–Nov; the busiest month runs 5.4× the quietest.
- What does it cost to enter the roc dual eye cream niche?
- Listings span $11.92–$29.46; the average listing price is $20.55 (sweet spot $15–$100). The average incumbent carries 6,645 reviews — the moat a new listing must climb.