Skip to content

Roc Dual Eye Cream

Fail

The top 5 brands take 100% of clicks, so Roc Dual Eye Cream is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$35K/yr35K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
97%top-5 click share · 4 brands · 36 sellers

Flapen Score

Roc Dual Eye Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Roc Dual Eye Cream is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roc Dual Eye Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Roc Dual Eye Cream 35K times last year and spent an estimated $35K. All 4 brands take every click. Demand peaks in Aug–Sep–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
4.9%
Market size, estimated
$35Ka year
Peak month
September5.4× the quietest month
Top search term
roc dual eye cream11K searches a year

02 · Price

A sale here is worth $20.55.

Listings sell for $20.55 on average, from $11.92 to $29.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $20.55 that is $5K to $10K a year per listing.

Average price
$20.55inside the $15 to $100 sweet spot
Price range
$11.92–$29.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #240 within Eyes. It carries 6,645 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#240in Eyes
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
6,645per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Roc Dual Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 227%
  • Brand 310%
  • Brand 44%

Demand

Roc Dual Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov · busiest ÷ quietest = 5.4×

Search terms

Top Roc Dual Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roc dual eye cream11K/yr
  • dual eye cream7K/yr
  • roc derm correction dual eye cream4K/yr
  • avon eye cream5K/yr
  • roc dual eye cream upper and lower3K/yr
  • anew eye cream3K/yr
  • avon anew lifting dual eye cream2K/yr
  • roc eye cream 2-in-1 eye treatment352/yr
  • roc dual eye cream 2-in-1 eye treatment210/yr
  • roc derma correxion dual eye cream11/yr

Reviews and returns

What reviews say buyers love and hate about Roc Dual Eye Cream

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Not working for me as I expected”
A buyer, on “Functionality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Roc Dual Eye Cream questions

Answered from the same tracked data.