Is roc cleansing pads for face profitable to sell on Amazon United States?

The niche generates $225K/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +117.7%. Flapen's verdict: Skip it (49/100).

How competitive is the roc cleansing pads for face niche?

4 brands and 30 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in roc cleansing pads for face?

Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Allergies. The return rate is 0.3%.

When does demand for roc cleansing pads for face peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.4× the quietest.

What does it cost to enter the roc cleansing pads for face niche?

Listings span $8.59–$22.64; the average listing price is $12.69 (sweet spot $15–$100). The average incumbent carries 6,609 reviews — the moat a new listing must climb.

roc cleansing pads for face

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+117.7%

90-day search growth — must beat 0% to launch

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.69

avg listing price — sweet spot $15–$100

Price range

Good$8.59–$22.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$225K

$225K/yr · 354K searches

Review moat

Bad6,608.88

avg incumbent reviews — the moat a new listing must climb

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, roc cleansing pads for face is a $225K/yr Amazon United States market (354K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

roc cleansing pads for face market data

Units sold / yr: 30K–40K; avg 4,000–5,000/product
Revenue / yr: $381K–$508K; units × avg price
Conversion rate: 5.0%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

MAREE73%
RoC14%
Hicream8%
SilkyShark6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +117.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.4×

Open Trend

Top roc cleansing pads for face search terms

maree glycolic acid exfoliating pads221K/yr +215.2%3.5% conv.
roc cleansing pads19K/yr -24.2%19.2% conv.
roc pads13K/yr +22.1%12.8% conv.
roc line smoothing daily cleansing pads18K/yr -16.3%22.8% conv.
maree glycolic acid pads10K/yr -3.7%2.7% conv.
marlee glycolic acid pads6K/yr +122.4%4.2% conv.
roc face pads10K/yr -10.2%18.1% conv.
retinol pads8K/yr +9.1%0.1% conv.
maree pads6K/yr +32.1%2.4% conv.
roc exfoliating face pads5K/yr +8.5%11.6% conv.

All search terms

Top roc cleansing pads for face products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAREE Glycolic Acid Pads - Toner Pads for Face Cleansing - Exfoliating Pad with Tea Tree Oil Salicylic Acid & Vitamins E B3 B5 - Facial Polishes & Peels Skin Pore Resurfacing & Radiance - 50 Count

MAREE$22.644.4★9,308 rev

MAREE Glycolic Acid Pads & 2% Salicylic Acid Toner Pads for Face with 20% Glycolic Acid Solution Face Exfoliating Pads Acne Clearing Face Pads Skin Pore Resurfacing & Radiance Device 50 Count

MAREE$17.694.4★9,308 rev

RoC Resurfacing Disks Hypoallergenic Exfoliating Makeup Remover Pads for Wrinkles and Skin Tone Hypo-Allergenic Skin Care Oil-Free Daily Cleanser 28 Count (Packaging May Vary)

RoC$11.344.6★13,765 rev

Hicream Glycolic Acid Pads Dual-Textured Facial Exfoliating Toner for Pore Care & Skin Radiance Deep Cleansing Peel with Niacinamide Salicylic Acid & Vitamins E B3 B5 (50 Pads)

Hicream$12.094.5★242 rev

SilkyShark Glycolic Acid 20% Resurfacing Pads (60 Count) 20% Ultra Pure Glycolic Acid + 2% Salicylic Acid Exfoliating Peel Pads for Face & Body Effective Chemical with Vitamin B&C&E

SilkyShark$10.464.5★607 rev

Newest

by launch date

MAREE Hyaluronic Acid Toner Pads - Hydrating Face Wipes for Women Cleansing - Zero Pore Toning Brightening Exfoliating Face Pads - Pore Reducer Facial Peels - Acne Treatment Device

MAREE$9.739,308 rev

3mo ago

MAREE Glycolic Acid Pads & 2% Salicylic Acid Toner Pads for Face with 20% Glycolic Acid Solution Face Exfoliating Pads Acne Clearing Face Pads Skin Pore Resurfacing & Radiance Device 50 Count

MAREE$17.699,308 rev

6mo ago

MAREE Azelaic Acid Acne Clearing Pads Exfoliating Pads with Glycolic & Hyaluronic Acid for Face 10% Azalecic Acid & Centella Redness Soothing Pad Zero Pore Facial Toner Pad Acido Azelaico

MAREE$8.979,308 rev

8mo ago

Hicream Glycolic Acid Pads Dual-Textured Facial Exfoliating Toner for Pore Care & Skin Radiance Deep Cleansing Peel with Niacinamide Salicylic Acid & Vitamins E B3 B5 (50 Pads)

Hicream$12.09242 rev

10mo ago

MAREE Toner Glycolic Acid Exfoliating Toner for Face Acido Glicolico para Manchas

MAREE$8.591,025 rev

1y ago

What buyers say about roc cleansing pads for face

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“The tub itself is so well made”

Soft Feel14%

“Feels good”

Suitability Combination Skin9%

“feels great on my Skin”

Value For Money7%

“Great value”

Cleansing7%

“really cleans my face”

Moist/Dry7%

“Super convenient and hydrating”

Efficiency5%

“Very effective”

Suitability Dry Skin4%

“Great for dry skin”

Ease Of Use4%

“Easy to use — just swipe and go”

Allergies3%

“No irritation”

What buyers complain about

Functionality-Overall10%

“Didn't work”

Moist/Dry8%

“not much moisture”

Allergies6%

“felt very irritated”

Smell6%

“No scent”

Value For Money5%

“Waste of money”

Advertised Vs Actual Product5%

“Not as described”

Skin Health5%

“Irritated skin”

Thickness5%

“Pads were thin”

Quality-Overall4%

“Not as good as they say”

Symptom Reduction3%

“Meh, didn't really see any result after 2 weeks of daily use”

Top return reasons

Leak-Proof16%

Functionality-Overall15%

Advertised Vs Actual Product12%

Moist/Dry10%

Smell6%

Value For Money4%

Skin Health4%

Ingredients-Overall3%

Hard Feel2%

Adhesion/Stickiness2%

Common questions

Is roc cleansing pads for face profitable to sell on Amazon United States?: The niche generates $225K/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +117.7%. Flapen's verdict: Skip it (49/100).
How competitive is the roc cleansing pads for face niche?: 4 brands and 30 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in roc cleansing pads for face?: Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Allergies. The return rate is 0.3%.
When does demand for roc cleansing pads for face peak?: Demand peaks in May–Jun–Jul; the busiest month runs 3.4× the quietest.
What does it cost to enter the roc cleansing pads for face niche?: Listings span $8.59–$22.64; the average listing price is $12.69 (sweet spot $15–$100). The average incumbent carries 6,609 reviews — the moat a new listing must climb.