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Roc Advanced Hydration Water Cream

Fail

The top 5 brands take 100% of clicks, so Roc Advanced Hydration Water Cream is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$194K/yr141K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
82%top-5 click share · 3 brands · 38 sellers

Flapen Score

Roc Advanced Hydration Water Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Roc Advanced Hydration Water Cream is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roc Advanced Hydration Water Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Roc Advanced Hydration Water Cream 141K times last year and spent an estimated $194K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
5.2%
Market size, estimated
$194Ka year
Top search term
roc hydration water cream22K searches a year

02 · Price

A sale here is worth $26.25.

Listings sell for $26.25 on average, from $21.12 to $44.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $26.25 that is $20K to $26K a year per listing.

Average price
$26.25inside the $15 to $100 sweet spot
Price range
$21.12–$44.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$20K–$26K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #524 within Face Moisturizers. It carries 7,632 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#524in Face Moisturizers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
7,632per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Roc Advanced Hydration Water Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 28%
  • Brand 35%

Search terms

Top Roc Advanced Hydration Water Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roc hydration water cream22K/yr
  • roc advanced hydration water cream24K/yr
  • roc hydration moisturizer38K/yr
  • roc hydration plus moisturizer11K/yr
  • roc water cream14K/yr
  • roc hydration13K/yr
  • roc water cream advanced hydration6K/yr
  • roc advanced hydration plus water cream3K/yr
  • roc advance hydration water cream2K/yr
  • roc hydrate and plump moisturizer5K/yr

Reviews and returns

What reviews say buyers love and hate about Roc Advanced Hydration Water Cream

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Moist/Dry”
14%of negative reviews mention “Smell”
0.4%of orders come back
“Very strong scent”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Roc Advanced Hydration Water Cream questions

Answered from the same tracked data.