Skip to content

Ritual Botanico Keratina Organica

Fail

The top 5 brands take 98% of clicks, so Ritual Botanico Keratina Organica is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$491K/yr282K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
78%top-5 click share · 6 brands · 22 sellers

Flapen Score

Ritual Botanico Keratina Organica against its category

The dotted line is the Beauty & Personal Care average. Past it, Ritual Botanico Keratina Organica is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ritual Botanico Keratina Organica market on Amazon at a glance

Shoppers on Amazon United States searched for Ritual Botanico Keratina Organica 282K times last year and spent an estimated $491K. The top 5 brands take 98% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $491K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
4.3%
Market size, estimated
$491Ka year
Peak month
August1.9× the quietest month
Top search term
keratina ritual botanico organica140K searches a year

02 · Price

A sale here is worth $40.80.

Listings sell for $40.80 on average, from $16.73 to $90.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $40.80 that is $20K to $31K a year per listing.

Average price
$40.80inside the $15 to $100 sweet spot
Price range
$16.73–$90.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$20K–$31K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #374 within Hair Perms, Relaxers & Texturizers. It carries 730 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#374in Hair Perms, Relaxers & Texturizers
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
730per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Ritual Botanico Keratina Organica products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

22

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 222%
  • Brand 312%
  • Brand 45%
  • Brand 53%
  • Brand 62%

Demand

Ritual Botanico Keratina Organica search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Ritual Botanico Keratina Organica search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keratina ritual botanico organica140K/yr
  • ritual botanico keratina58K/yr
  • keratina ritual botanico23K/yr
  • origen botanico keratina6K/yr
  • ritual botanico keratina organica38K/yr
  • keratina botanica6K/yr
  • jardin botanico keratina5K/yr
  • keratina botanica ritual botanico6K/yr

Reviews and returns

What reviews say buyers love and hate about Ritual Botanico Keratina Organica

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.8%of orders come back
“no complete instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Ritual Botanico Keratina Organica questions

Answered from the same tracked data.