rita hazan root concealer
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.46avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Price range
Okay$11.49–$17.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad19,546.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$22K$22K/yr · 27K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rita hazan root concealer is a $22K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
rita hazan root concealer market data
- Units sold / yr
- 3K–4K
- avg 500–750/product
- Revenue / yr
- $46K–$62K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 94 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- RITA HAZAN97%
- L'Oreal Paris3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top rita hazan root concealer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rita Hazan Root Concealer Touch Up Spray - Instant Spray To Cover Up Roots - Quick Drying Water-Resistant Formula - Temporary Hair Color Spray for Gray Roots - 2 oz. Root Spray
RITA HAZAN$15.874.0★2,598 rev
Rita Hazan Root Concealer Touch Up Spray - Instant Spray To Cover Up Roots - Quick Drying Water-Resistant Formula - Temporary Hair Color Spray for Gray Roots - 2 oz. Root Spray
RITA HAZAN$17.704.0★2,598 rev
Rita Hazan Root Concealer Touch Up Spray - Instant Spray To Cover Up Roots - Quick Drying Water-Resistant Formula - Temporary Hair Color Spray for Gray Roots - 2 oz. Root Spray Light Brown
RITA HAZAN$17.244.0★2,598 rev
Rita Hazan Root Concealer Touch Up Spray - Instant Spray To Cover Up Roots - Quick Drying Water-Resistant Formula - Temporary Hair Color Spray for Gray Roots - 2 oz. Root Spray
RITA HAZAN$14.984.0★2,598 rev
LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Brown 2 oz (1 Count)
L'Oreal Paris$11.494.3★87,341 rev
Newest
by launch dateRita Hazan Root Concealer Touch Up Spray - Instant Spray To Cover Up Roots - Quick Drying Water-Resistant Formula - Temporary Hair Color Spray for Gray Roots - 2 oz. Root Spray
RITA HAZAN$17.702,598 rev
Rita Hazan Root Concealer Touch Up Spray - Instant Spray To Cover Up Roots - Quick Drying Water-Resistant Formula - Temporary Hair Color Spray for Gray Roots - 2 oz. Root Spray
RITA HAZAN$14.982,598 rev
Rita Hazan Root Concealer Touch Up Spray - Instant Spray To Cover Up Roots - Quick Drying Water-Resistant Formula - Temporary Hair Color Spray for Gray Roots - 2 oz. Root Spray
RITA HAZAN$15.872,598 rev
Rita Hazan Root Concealer Touch Up Spray - Instant Spray To Cover Up Roots - Quick Drying Water-Resistant Formula - Temporary Hair Color Spray for Gray Roots - 2 oz. Root Spray Light Brown
RITA HAZAN$17.242,598 rev
LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Brown 2 oz (1 Count)
L'Oreal Paris$11.4987,341 rev
Trending
90-day click momentumRita Hazan Root Concealer Touch Up Spray - Instant Spray To Cover Up Roots - Quick Drying Water-Resistant Formula - Temporary Hair Color Spray for Gray Roots - 2 oz. Root Spray
RITA HAZAN$15.874.0★
Rita Hazan Root Concealer Touch Up Spray - Instant Spray To Cover Up Roots - Quick Drying Water-Resistant Formula - Temporary Hair Color Spray for Gray Roots - 2 oz. Root Spray
RITA HAZAN$17.704.0★
Rita Hazan Root Concealer Touch Up Spray - Instant Spray To Cover Up Roots - Quick Drying Water-Resistant Formula - Temporary Hair Color Spray for Gray Roots - 2 oz. Root Spray
RITA HAZAN$14.984.0★
LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Brown 2 oz (1 Count)
L'Oreal Paris$11.494.3★
Rita Hazan Root Concealer Touch Up Spray - Instant Spray To Cover Up Roots - Quick Drying Water-Resistant Formula - Temporary Hair Color Spray for Gray Roots - 2 oz. Root Spray Light Brown
RITA HAZAN$17.244.0★
What buyers say about rita hazan root concealer
What buyers praise and complain about, mined from review topics.What buyers love
“Best coverage”
“Nice color”
“GREAT Product”
“Easy to Use”
“It works well”
“The best root coverup for the price”
“I'm able to stretch out my time going to the salon which is a big dollar saver”
“Does the job”
“colors my white roots completely”
“It prevents a few drops from getting on your clothes or countertop”
What buyers complain about
“Not red”
“Leaves my hair really gross and chalky”
“definitely is messy”
“Way too expensive”
“This spray gave me a really bad headache after applying to my roots”
“This may only be a problem for the darker tones”
“This is essentially dry shampoo”
“Difficult to use”
“Itchy”
“Broke after one use”
Common questions
- Is rita hazan root concealer profitable to sell on Amazon United States?
- The niche generates $22K/yr across 5 tracked products. 90-day search growth is +14.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the rita hazan root concealer niche?
- 2 brands and 39 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rita hazan root concealer?
- Top complaints mined from reviews: Color, Hair Related, Ease Of Cleaning. The return rate is 0.0%.
- When does demand for rita hazan root concealer peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the rita hazan root concealer niche?
- Listings span $11.49–$17.70; the average listing price is $15.46 (sweet spot $15–$100). The average incumbent carries 19,547 reviews — the moat a new listing must climb.