Rita Hazan Root Concealer

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

27K

Growth, 90 days vs prior 90

+14.2%

Conversion, latest week

5.1%

Market size, estimated

$22Ka year

Peak month

July1.3× the quietest month

Top search term

rita hazan root concealer20K searches a year

Listings sell for $15.46 on average, from $11.49 to $17.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $15.46 that is $8K to $12K a year per listing.

Average price

$15.46inside the $15 to $100 sweet spot

Price range

$11.49–$17.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Hair Coloring Products. It carries 19,547 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

80%

Out of stock, average day

0.0%

Average rank

#38in Hair Coloring Products

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

19,547per listing

Listings tracked

5

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

94 months