Is rise luxus ultrablend 4 in 1 foundation profitable to sell on Amazon United States?

The niche generates $601K/yr across 12 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +311.8%. Flapen's verdict: Worth a look (62/100).

How competitive is the rise luxus ultrablend 4 in 1 foundation niche?

7 brands and 11 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in rise luxus ultrablend 4 in 1 foundation?

Top complaints mined from reviews: Color, Coverage, Value For Money. The return rate is 2.9%.

When does demand for rise luxus ultrablend 4 in 1 foundation peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.5× the quietest.

What does it cost to enter the rise luxus ultrablend 4 in 1 foundation niche?

Listings span $12.67–$43.48; the average listing price is $24.39 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.

rise luxus ultrablend 4 in 1 foundation

Worth a look

Shows demand growing +311.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+311.8%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$24.39

avg listing price — sweet spot $15–$100

Price range

Great$12.67–$43.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good841.67

avg incumbent reviews — the moat a new listing must climb

Market size

Good$601K

$601K/yr · 397K searches

Returns

Good2.9%

return rate — above 5% kills the launch gate

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rise luxus ultrablend 4 in 1 foundation is a $601K/yr Amazon United States market (397K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

rise luxus ultrablend 4 in 1 foundation market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: $488K–$610K; units × avg price
Conversion rate: 6.2%
Avg BSR: #274
Page quality: 0%
Prime: 75%
Sponsored: 92%
Out of stock: 25.4%
Avg brand age: 29 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Rise Luxus60%
BARUBT11%
VBEYD10%
JohSahn8%
Forever Bloom8%
Orplru2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — +311.8% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.5×

Open Trend

Top rise luxus ultrablend 4 in 1 foundation search terms

rise luxus color changing foundation130K/yr +501.2%5.8% conv.
rise luxus160K/yr +221.6%4.4% conv.
rise luxus foundation23K/yr +399.0%4.3% conv.
rise luxus ultrablend 4 in 1 foundation29K/yr +36.1%4.4% conv.
rise lexus color changing foundation6K/yr +236.8%6.2% conv.
rise luxus 4 in 1 foundation7K/yr +144.8%3.0% conv.
rise lexus5K/yr +231.5%5.4% conv.
rice luxus 4 in 1 foundation5K/yr +530.3%2.1% conv.
riseluxus 4in1 foundation5K/yr +39.1%5.1% conv.
riseluxus3K/yr +157.0%1.8% conv.

All search terms

Top rise luxus ultrablend 4 in 1 foundation products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rise Luxus Ultrablend 4 In 1 Foundation Match Skin Color Changed Foundation Liquid With Spf 50 Waterproof for Makeup.

Rise Luxus$25.783.6★530 rev

Rise Luxus Ultrablend 4 In 1 Foundation 2025 New Upgrade Match Skin Color Changed Foundation Liquid With Spf 50 Glowing Hydrating Waterproof for Makeup

Rise Luxus$24.973.6★276 rev

Foundation 4 in 1 - Color Changing Foundation Medium Spectrum with SPF 50 Hypoallergenic Hydrating Liquid Concealer Long-lasting & Waterproof Natural Finish - 1.0 fl oz

VBEYD$15.614.2★2,148 rev

Rise Luxus Color Changing Foundation for Mature Skin Auto Color Correcting 2-in-1 Hydrating Soft Light Makeup Base Daily Facial Makeup (1 pc)

JohSahn$20.463.0★20 rev

Forever Bloom Bio Mimic Foundation Light Spectrum SPF50 hydrates conceals and evens tone with a lightweight anti-aging finish for mature sensitive skinperfect for gym sports or dance

Forever Bloom$43.484.3★3,194 rev

Newest

by launch date

Rise Luxus Color Changing Foundation for Mature Skin 2-in-1 Auto Color Correcting Hydrating Makeup Primer Soft Light Finish Daily Facial Makeup Base for Even Skin Tone 30ml (1 pc)

Orplru$20.950 rev

3w ago

Rise Luxus Color Changing Foundation for Mature Skin Auto Color Correcting 2-in-1 Hydrating Soft Light Makeup Base Daily Facial Makeup (1 pc)

JohSahn$20.4620 rev

1mo ago

Rise Luxus Color Changing Foundation for Mature Skin Auto Color Correcting 2-in-1 Hydrating Soft Light Makeup Base Daily Facial Makeup (2 pcs)

JohSahn$28.9420 rev

1mo ago

BARUBT 4-in-1 Color Changing Foundation Medium Spectrum Full Coverage Self-Adjusting Makeup for Mature Skin Waterproof Liquid Concealer with Hyaluronic Acid for Daily Touch-Ups Travel 40ML*2 2PCS

BARUBT$21.44129 rev

7mo ago

BARUBT 4 in 1 Color Changing Foundation - Medium Spectrum Evening Skin Tone Long-Lasting & Waterproof Hydrating Concealer with Medium to Full Coverage Lightweight Flawless Finish Makeup 1.4 Fl.Oz.

BARUBT$12.67129 rev

7mo ago

What buyers say about rise luxus ultrablend 4 in 1 foundation

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin20%

“matches my skin perfectly”

Coverage12%

“Covers well”

Quality-Overall8%

“The quality-price ratio seems very good to me since any product of this type is not usually cheap at all”

Color8%

“Love the color”

Weight Light8%

“Very smooth lightweight on skin”

Soft Feel5%

“Goes on smoothly”

Value For Money4%

“Good for price”

Suitability Dry Skin3%

“keeps my skin feeling moisturized throughout the day”

Moist/Dry3%

“It's very moisturizing”

Texture/Consistency-Overall3%

“The texture is light”

What buyers complain about

Color20%

“Did not like the color”

Coverage10%

“Not full coverage”

Value For Money7%

“Not worth the price”

Functionality-Overall6%

“Did not work well for me”

Advertised Vs Actual Product5%

“Not as described”

Moist/Dry4%

“Not hydrating”

Suitability Combination Skin3%

“Did not match skin toan”

Thickness2%

“It doesnt feel thick or cakey”

Motor Power2%

“Defective Pump on product”

Quality-Overall2%

“Not as great as I expected and hoped for”

Top return reasons

Color31%

Advertised Vs Actual Product15%

Coverage12%

Motor Power9%

Functionality-Overall6%

Suitability Combination Skin2%

Moist/Dry2%

Texture/Consistency-Overall2%

Product Condition2%

Oily/Greasy2%

Common questions

Is rise luxus ultrablend 4 in 1 foundation profitable to sell on Amazon United States?: The niche generates $601K/yr across 12 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +311.8%. Flapen's verdict: Worth a look (62/100).
How competitive is the rise luxus ultrablend 4 in 1 foundation niche?: 7 brands and 11 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in rise luxus ultrablend 4 in 1 foundation?: Top complaints mined from reviews: Color, Coverage, Value For Money. The return rate is 2.9%.
When does demand for rise luxus ultrablend 4 in 1 foundation peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.5× the quietest.
What does it cost to enter the rise luxus ultrablend 4 in 1 foundation niche?: Listings span $12.67–$43.48; the average listing price is $24.39 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.