rip tie hair ties
Worth a lookShows a thin review moat (60 avg reviews), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Review moat
Incredible59.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good$14.67avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good$6.54–$26.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$359K$359K/yr · 463K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rip tie hair ties is a $359K/yr Amazon United States market (463K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–May–Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
rip tie hair ties market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $220K–$293K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #449
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
10
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
3%
- Rip Tie74%
- KHRYPTXH6%
- FVOLREM5%
- LOTMIAI4%
- KUNAL4%
- AOCOROE4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.Peak months: Mar, May, Jun, Jul, Aug · busiest ÷ quietest = 5.7×
Top rip tie hair ties search terms
- riptie hair ties for women107K/yr
- rip tie hair ties for women97K/yr
- riptie37K/yr
- rip tie hair ties44K/yr
- rip tie23K/yr
- riptie hair ties29K/yr
- riptide hair tie20K/yr
- rip tie hair26K/yr
- swim hair ties6K/yr
- beaded hair ties13K/yr
Top rip tie hair ties products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rip Tie Regular Soft Tangle-Free Hair Tie for Women Nylon Hair Elastic Colorful Hair Accessory - As Seen on Shark Tank - 3 Pack Multicolor
Rip Tie$26.813.9★109 rev
Rip Tie Regular Soft Tangle-Free Hair Tie for Women Nylon Hair Elastic Colorful Hair Accessory - As Seen on Shark Tank - 3 Pack Neutrals
Rip Tie$25.993.6★50 rev
Rip Tie Soft Tangle-Free Hair Tie for Women Nylon Hair Elastic Colorful Hair Accessory - As Seen on Shark Tank - 1pc. Sandbar (Extra Hold)
Rip Tie$11.283.3★9 rev
Rip Tie Extra Hold Soft Tangle-Free Hair Tie for Women Nylon Hair Elastic Colorful Hair Accessory - As Seen on Shark Tank - 3 Pack Multicolor
Rip Tie$25.424.6★56 rev
Rip Tie Soft Tangle-Free Hair Tie for Women Nylon Hair Elastic Colorful Hair Accessory - As Seen on Shark Tank - 1pc Dawn Patrol (1 Count Regular)
Rip Tie$11.643.4★19 rev
Newest
by launch date
Sports Hair Ties for Women 16 4 Packs Soft Nylon Elastic Ponytail Holders for Thick Curly Fine Hair Spiral Pony Tail Wrap Tie Long Womens Accessories for Swim Riding Running Workout GYM Surf Dive
SISYOUP$9.4732 rev
5Pcs Hair-Elastic-Ties Colorful Elastic Soft Beach Hair Wrap Strings for Women & Girls Tangle Free Ponytail Wrap Around Hairs Tie Ideal for Surfing Running Exercising(25 In)
KUNAL$9.7922 rev
Rip Tie Mini Soft Tangle-Free Hair Tie for Women Nylon Hair Elastic Colorful Hair Accessory - As Seen on Shark Tank - 3 Pack Dawn Patrol/Rippled Water/Sunset
Rip Tie$22.221 rev
4-Pack Spiral Hair Ties for Women Soft Elastic Spiral Rip Ties for Long Thick Hair Tangle-Free Sports Hair Ties for Swimming & Beach No Damage Hair Wraps in Neutral Colors (Four colors 21.26in)
KHRYPTXH$9.4937 rev
4-Pack Spiral Hair Ties for Women Soft Elastic Spiral Rip Ties for Long Thick Hair Tangle-Free Sports Hair Ties for Swimming & Beach No Damage Hair Wraps in Neutral Colors (Four colors 27.36in)
KHRYPTXH$9.4437 rev
Trending
90-day click momentumSports Hair Ties for Women 16 4 Packs Soft Nylon Elastic Ponytail Holders for Thick Curly Fine Hair Spiral Pony Tail Wrap Tie Long Womens Accessories for Swim Riding Running Workout GYM Surf Dive
SISYOUP$9.474.4★
Rip Tie Soft Tangle-Free Hair Tie for Women Nylon Hair Elastic Colorful Hair Accessory - As Seen on Shark Tank - 1pc. Sandbar (Extra Hold)
Rip Tie$11.283.3★
4-Pack Spiral Hair Ties for Women Soft Elastic Spiral Rip Ties for Long Thick Hair Tangle-Free Sports Hair Ties for Swimming & Beach No Damage Hair Wraps in Neutral Colors (Four colors 21.26in)
KHRYPTXH$9.494.1★
Rip Tie Soft Tangle-Free Hair Tie for Women Nylon Hair Elastic Colorful Hair Accessory - As Seen on Shark Tank - 1pc Dawn Patrol (1 Count Regular)
Rip Tie$11.643.4★
4-Pack Spiral Hair Ties for Women Soft Elastic Spiral Rip Ties for Long Thick Hair Tangle-Free Sports Hair Ties for Swimming & Beach No Damage Hair Wraps in Neutral Colors (Four colors 27.36in)
KHRYPTXH$9.444.1★
What buyers say about rip tie hair ties
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“I think the quality of these is great - they would last a long time”
“Contains hair nice and neatly”
“high-elasticity”
“I love the colours”
“Great for long straight hair”
“As described”
“This product was redesigned”
“Great help with my frizzy hair”
“A lovely combination of style, quality, and durability”
What buyers complain about
“Way too long”
“Hard to use”
“Does not hold fine hair”
“had to make them tight to keep them in braids/hair twists”
“dont really hold my hair well”
“that didnt work for me”
“But one has already broken after two uses”
“Falls”
“They dont work good at all for curly hair”
“ALSO - the color combination are not pleasing”
Top return reasons
Common questions
- Is rip tie hair ties profitable to sell on Amazon United States?
- The niche generates $359K/yr across 16 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the rip tie hair ties niche?
- 7 brands and 10 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in rip tie hair ties?
- Top complaints mined from reviews: Suitability Long Hair, Ease Of Use, Suitability Short Hair. The return rate is 1.5%.
- When does demand for rip tie hair ties peak?
- Demand peaks in Mar–May–Jun–Jul–Aug; the busiest month runs 5.7× the quietest.
- What does it cost to enter the rip tie hair ties niche?
- Listings span $6.54–$26.81; the average listing price is $14.67 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.