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Rio Radiance Sol De Janeiro

Fail

Shoppers spend an estimated $44K a year here, so Rio Radiance Sol De Janeiro is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$44K/yr101K searches / yr
90-day growth
+42.1%search demand this quarter
Competition
83%top-5 click share · 7 brands · 51 sellers

Flapen Score

Rio Radiance Sol De Janeiro against its category

The dotted line is the Beauty & Personal Care average. Past it, Rio Radiance Sol De Janeiro is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rio Radiance Sol De Janeiro market on Amazon at a glance

Shoppers on Amazon United States searched for Rio Radiance Sol De Janeiro 101K times last year and spent an estimated $44K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+42.1%
Conversion, latest week
1.8%
Market size, estimated
$44Ka year
Peak month
December2.7× the quietest month
Top search term
sol de janeiro sunscreen32K searches a year

02 · Price

A sale here is worth $24.12.

Listings sell for $24.12 on average, from $10.43 to $34.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $24.12 that is $2K to $6K a year per listing.

Average price
$24.12inside the $15 to $100 sweet spot
Price range
$10.43–$34.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.7% of listings are out of stock. The average listing ranks #67 within Women's. It carries 3,595 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
29.7%
Average rank
#67in Women's
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,595per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Rio Radiance Sol De Janeiro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

51

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Brand 172%
  • Brand 29%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Rio Radiance Sol De Janeiro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Rio Radiance Sol De Janeiro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sol de janeiro sunscreen32K/yr
  • sol de janeiro rio radiance23K/yr
  • rio radiance sol de janeiro22K/yr
  • sol de janeiro spf5K/yr
  • rio radiance7K/yr
  • rio de janeiro sunscreen4K/yr
  • rio radiance sunscreen3K/yr
  • sol de janeiro sunscreen spray3K/yr
  • sol de janeiro radiance2K/yr

Reviews and returns

What reviews say buyers love and hate about Rio Radiance Sol De Janeiro

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.8%of orders come back
“smells cheap”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Rio Radiance Sol De Janeiro questions

Answered from the same tracked data.