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rio radiance sol de janeiro

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 64Conversion 23Competition 14Returns 96Price range 80Avg price 95Brand share 11Review moat 29Quality gap 55

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.12

avg listing price — sweet spot $15–$100

Price range

Great$10.43–$34.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+42.1%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,594.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad$44K

$44K/yr · 101K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rio radiance sol de janeiro is a $44K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

rio radiance sol de janeiro market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
$60K–$72K
units × avg price
Conversion rate
1.8%
Avg BSR
#67
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
29.7%
Avg brand age
41 months
Avg seller age
123 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

51

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Sol de Janeiro72%
  • Supergoop!9%
  • Kopari5%
  • Saltair5%
  • Hawaiian Tropic5%
  • Sun Bum2%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +42.1% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.7×

Top rio radiance sol de janeiro search terms

  • sol de janeiro sunscreen32K/yr
  • sol de janeiro rio radiance23K/yr
  • rio radiance sol de janeiro22K/yr
  • sol de janeiro spf5K/yr
  • rio radiance7K/yr
  • rio de janeiro sunscreen4K/yr
  • rio radiance sunscreen3K/yr
  • sol de janeiro sunscreen spray3K/yr
  • sol de janeiro radiance2K/yr
All search terms

Top rio radiance sol de janeiro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$18K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about rio radiance sol de janeiro

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“the fragrance is amazing”

Moist/Dry8%

“Very moisturizing”

Soft Feel5%

“Goes on so smooth”

Quality-Overall5%

“I purchased this lotion based on the great reviews here on amazon”

Brightness/Shine/Glow4%

“gives you a beautiful glow”

Suitability Combination Skin3%

“instantly helped calm my skin”

Value For Money3%

“Great price”

Ease Of Application3%

“It applied nicely”

Ease Of Use2%

“Easy to use”

Suitability Hot Weather2%

“so this has become part of my daily routine during the hot summer months”

What buyers complain about

Smell19%

“smells cheap”

Value For Money9%

“expensive”

Allergies5%

“Allergic reaction”

Size-Overall4%

“This is an unexpectedly tiny container”

Leak-Proof4%

“the bottle just leaks everywhere”

Durability4%

“Broke after 1 day”

Skin Health3%

“BURNS MY SKIN”

Functionality-Overall3%

“doesnt work great”

Product Condition2%

“Received used product”

Ease Of Application2%

“hard to apply”

Top return reasons

Smell26%
Size-Overall14%
Leak-Proof9%
Product Condition7%
Functionality-Overall6%
Value For Money6%
Advertised Vs Actual Product5%
Dispensing Mechanism3%
Defective Material/Parts3%
Motor Power3%

Common questions

Is rio radiance sol de janeiro profitable to sell on Amazon United States?
The niche generates $44K/yr across 12 tracked products. 90-day search growth is +42.1%. Flapen's verdict: Skip it (42/100).
How competitive is the rio radiance sol de janeiro niche?
7 brands and 51 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in rio radiance sol de janeiro?
Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.8%.
When does demand for rio radiance sol de janeiro peak?
Demand peaks in Jul–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the rio radiance sol de janeiro niche?
Listings span $10.43–$34.64; the average listing price is $24.12 (sweet spot $15–$100). The average incumbent carries 3,595 reviews — the moat a new listing must climb.