Rimmel Eye Makeup Remover

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

17.9%

Market size, estimated

$120Ka year

Top search term

loreal eye makeup remover21K searches a year

Listings sell for $12.84 on average, from $5.48 to $27.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At $12.84 that is $19K to $26K a year per listing.

Average price

$12.84under the $15 to $100 sweet spot

Price range

$5.48–$27.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

1,500–2,000

Revenue per listing a year

$19K–$26K

Returns

0.4%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #71 within Makeup Remover. It carries 8,855 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

80%

Out of stock, average day

16.7%

Average rank

#71in Makeup Remover

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

8,855per listing

Listings tracked

5

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

89 months