rimmel eye makeup remover
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good$12.84avg listing price — sweet spot $15–$100
Price range
Good$5.48–$27.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$120K$120K/yr · 52K searches
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Review moat
Bad8,855avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rimmel eye makeup remover is a $120K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rimmel eye makeup remover market data
- Units sold / yr
- 8K–10K
- avg 1,500–2,000/product
- Revenue / yr
- $103K–$128K
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 40%
- Out of stock
- 16.7%
- Avg brand age
- 89 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- L'Oreal Paris86%
- Amazon Basics8%
- Neutrogena5%
Demand
Weekly Amazon search volume, last 16 weeks — -5.6% search growth over the last 90 days.Top rimmel eye makeup remover search terms
- loreal eye makeup remover21K/yr
- loreal makeup remover14K/yr
- rimmel eye makeup remover9K/yr
- rimmel makeup remover4K/yr
- loreal eye makeup remover oil free4K/yr
Top rimmel eye makeup remover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Clean Artiste Oil Free Eye Makeup Remover 2 Count
L'Oreal Paris$13.784.5★1,563 rev
Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
Amazon Basics$5.484.5★18,230 rev
LOreal Paris Clean Artiste Waterproof & Long Wearing Eye Makeup Remover 4 oz (Pack of 3)
L'Oreal Paris$27.474.7★25 rev
Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz
Neutrogena$8.894.7★22,439 rev
LOreal Clean Artiste Oil-Free Eye Makeup Remover 4 oz
L'Oreal Paris$8.594.3★2,018 rev
Newest
by launch dateAmazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
Amazon Basics$5.4818,230 rev
Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz
Neutrogena$8.8922,439 rev
LOreal Paris Clean Artiste Oil Free Eye Makeup Remover 2 Count
L'Oreal Paris$13.781,563 rev
LOreal Paris Clean Artiste Waterproof & Long Wearing Eye Makeup Remover 4 oz (Pack of 3)
L'Oreal Paris$27.4725 rev
LOreal Clean Artiste Oil-Free Eye Makeup Remover 4 oz
L'Oreal Paris$8.592,018 rev
Trending
90-day click momentumAmazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
Amazon Basics$5.484.5★
LOreal Paris Clean Artiste Waterproof & Long Wearing Eye Makeup Remover 4 oz (Pack of 3)
L'Oreal Paris$27.474.7★
LOreal Clean Artiste Oil-Free Eye Makeup Remover 4 oz
L'Oreal Paris$8.594.3★
LOreal Paris Clean Artiste Oil Free Eye Makeup Remover 2 Count
L'Oreal Paris$13.784.5★
Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz
Neutrogena$8.894.7★
What buyers say about rimmel eye makeup remover
What buyers praise and complain about, mined from review topics.What buyers love
“Best price”
“Great stuff, and affordable”
“Great mascara remover”
“gets the job done gently”
“Ease of use”
“It makes your hair soft and flows nicely”
“Non-irritating”
“As advertised”
“Cleans ok”
“Really does remove waterproof makeup”
What buyers complain about
“Too Oily”
“Product leaking”
“Didn't work”
“not even waterproof”
“Allergic to it”
“is surprisingly hard to rinse off”
“Used product”
“I had to rub really hard”
“doesn't seem to be made with sensitive skin in mind”
“The bottle is bigger”
Top return reasons
Common questions
- Is rimmel eye makeup remover profitable to sell on Amazon United States?
- The niche generates $120K/yr across 5 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the rimmel eye makeup remover niche?
- 3 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rimmel eye makeup remover?
- Top complaints mined from reviews: Oily/Greasy, Leak-Proof, Functionality-Overall. The return rate is 0.4%.
- What does it cost to enter the rimmel eye makeup remover niche?
- Listings span $5.48–$27.47; the average listing price is $12.84 (sweet spot $15–$100). The average incumbent carries 8,855 reviews — the moat a new listing must climb.