rice water shampoo and conditioner
Launch itA $2.3M/yr market growing +14.8% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.5M searches
Avg price
Great$18.35avg listing price — sweet spot $15–$100
Price range
Great$12.33–$29.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Review moat
Bad12,355.15avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rice water shampoo and conditioner is a $2.3M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May. Verdict: Launch it — 62/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
rice water shampoo and conditioner market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- $1.8M–$2.3M
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.9%
- Avg brand age
- 48 months
- Avg seller age
- 119 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
0%
- Kitsch80%
- L LUSETA9%
- LUSETA5%
- BELLISSO4%
- PURE NATURE LUX SPA1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.Peak months: Mar, May · busiest ÷ quietest = 3.5×
Top rice water shampoo and conditioner search terms
- kitsch shampoo345K/yr
- rice water shampoo and conditioner243K/yr
- luseta shampoo and conditioner288K/yr
- kitsch shampoo and conditioner set52K/yr
- rice water shampoo116K/yr
- luseta114K/yr
- kitsch rice water shampoo and conditioner43K/yr
- kitsch shampoo and conditioner50K/yr
- rice shampoo and conditioner51K/yr
- kitch shampoo36K/yr
Top rice water shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kitsch Strengthening Rice Water Protein Shampoo for Women & Men Hair Growth Shampoo & Volumizing Hair Care for Thin Fine & Damaged Hair Paraben Phthalates & Silicone Free Made in USA 12.3 oz
Kitsch$12.554.4★1,955 rev
Kitsch Volumizing Rosemary & Biotin Liquid Conditioner for Women and Men for Hair Growth Boosts Fullness & Shine After 1 Use Thickening Bio-Based Hair Care Color-Safe Made in USA 12.3 oz
Kitsch$12.754.2★324 rev
Kitsch Volumizing Rosemary & Biotin Liquid Shampoo for Hair Growth Shampoo for Women & Men Boosts Fullness & Shine After 1 Use Clean Bio-Based Hair Care Color-Safe Made in USA 12.3 oz
Kitsch$12.374.4★1,955 rev
Kitsch Rice Water Shampoo Bar Soap for Hair Growth Made in USA 3.5 oz
Kitsch$12.754.7★459 rev
Luseta Rice Water Shampoo and conditioner Set Strengthening & Nourishing Revitalizes Shine for All Hair Types Hydrating & Frizz Control for Women and Men 16.9oz*2
LUSETA$29.284.3★19,699 rev
Newest
by launch date
Kitsch Rice Water Shampoo and Conditioner Set for Hair Growth Made in USA
Kitsch$27.3615 rev
LUSETA Rice Water Shampoo and Conditioner Set for Hair Volume Strengthening Nourishing for Hair Hydrating & Frizz Control Revitalizes Shine for All Hair Types Women and Men 16.8oz*2
L LUSETA$25.934,313 rev
Kitsch Rice Water Shampoo & Conditioner Set Solid Shampoo & Conditioner Bar with Protein for Hair Growth Strengthening Hair & Damage Repair Paraben Sulfate & Silicone Free 2 Pack
Kitsch$24.31671 rev
Kitsch Rice Water Shampoo Bar Soap for Hair Growth Made in USA 3.5 oz
Kitsch$12.75459 rev
Kitsch Rosemary & Biotin Shampoo Bar - For Hair Growth Strengthening Thickening & Volumizing Shampoo for Women and Men - Free of Parabens Sulfates & Silicones - Made in USA 3.5 oz
Kitsch$12.6914,725 rev
Trending
90-day click momentumKitsch Rice Water Shampoo and Conditioner Set for Hair Growth Made in USA
Kitsch$27.364.8★
Kitsch Rice Water Shampoo & Conditioner Set Solid Shampoo & Conditioner Bar with Protein for Hair Growth Strengthening Hair & Damage Repair Paraben Sulfate & Silicone Free 2 Pack
Kitsch$24.314.4★
LUSETA Rice Water Shampoo and Conditioner Set for Hair Volume Strengthening Nourishing for Hair Hydrating & Frizz Control Revitalizes Shine for All Hair Types Women and Men 16.8oz*2
L LUSETA$25.934.4★
Kitsch Rosemary & Biotin Shampoo Bar - For Hair Growth Strengthening Thickening & Volumizing Shampoo for Women and Men - Free of Parabens Sulfates & Silicones - Made in USA 3.5 oz
Kitsch$12.694.5★
Kitsch Volumizing Rosemary & Biotin Liquid Conditioner for Women and Men for Hair Growth Boosts Fullness & Shine After 1 Use Thickening Bio-Based Hair Care Color-Safe Made in USA 12.3 oz
Kitsch$12.754.2★
What buyers say about rice water shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Silky smooth”
“Excellent Product”
“Luxurious lather”
“really helps to prevent hair loss”
“Cleans hair”
“Love this product my curls came out soft and clean and manageable and bouncy”
“Great for my hair”
“Ease of use”
“Great for hydration”
What buyers complain about
“Difficult to open”
“a little dry”
“gets caught in my hair”
“Smells like fish”
“Fall out”
“No lather”
“made my hair greasy”
“too expensive”
“Skin Irritation”
“Extremely small”
Top return reasons
Common questions
- Is rice water shampoo and conditioner profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 26 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Launch it (62/100).
- How competitive is the rice water shampoo and conditioner niche?
- 5 brands and 11 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rice water shampoo and conditioner?
- Top complaints mined from reviews: Ease Of Use, Moist/Dry, Hair Related. The return rate is 0.8%.
- When does demand for rice water shampoo and conditioner peak?
- Demand peaks in Mar–May; the busiest month runs 3.5× the quietest.
- What does it cost to enter the rice water shampoo and conditioner niche?
- Listings span $12.33–$29.28; the average listing price is $18.35 (sweet spot $15–$100). The average incumbent carries 12,355 reviews — the moat a new listing must climb.