Rice Water for Face

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

7.9%

Market size, estimated

$2.2Ma year

Peak month

July1.3× the quietest month

Top search term

anua toner480K searches a year

Listings sell for $17.69 on average, from $12.91 to $22.96. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At $17.69 that is $177K to $221K a year per listing.

Average price

$17.69inside the $15 to $100 sweet spot

Price range

$12.91–$22.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

10,000–12,500

Revenue per listing a year

$177K–$221K

Returns

1.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #77 within Toners & Astringents. It carries 6,285 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

88%

Out of stock, average day

4.1%

Average rank

#77in Toners & Astringents

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

6,285per listing

Listings tracked

8

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months