rice soap
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.17avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.13–$18.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,022.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 93K searches
According to Flapen's Amazon United States niche tracking, rice soap is a $36K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
rice soap market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $34K–$45K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #1,188
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
160
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
19%
- Maruomiki43%
- LJYBoBin10%
- XMXueMei8%
- WHAT ON EARTH8%
- The Face Shop6%
- SKINFOOD 19576%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top rice soap search terms
- jabon de arroz para la cara30K/yr
- rice soap20K/yr
- jabon de arroz12K/yr
- rice soap for face8K/yr
- rice milk soap6K/yr
- jabn de arroz para la cara6K/yr
- jabon de arroz para aclarar la piel6K/yr
- jabn de arroz5K/yr
Top rice soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maruomiki Handmade Genuine Thai Rice Soap 4/8/12PCS sets. 65g/PCS Cold - Processed.Great for bath hands face & gifting (4PCS)
Maruomiki$10.314.5★225 rev
Maruomiki Thai Rice Soap 6 Pieces 13.76 oz Total Cleansing Facial Bath Soap Handmade Cold Craft Wedding Gift (6)
Maruomiki$14.984.5★209 rev
XMXueMei 3PCS Rice Soap for Face Rice Milk Soap Natural Ingredients Unisex Gentle Long-lasting Moisturizing for Face & Body Skin Care
XMXueMei$9.434.0★37 rev
Milky Thai Jasmine Rice Milk Soap 60g
WHAT ON EARTH$4.134.1★221 rev
SKINFOOD Rice Daily Cleansing Foam 150ml - Delicate Fine and Smooth Brightening Cleansing with Fermented White Rice Ingredients - Firming Bubble Facial Foam Cleanser - For Men and Women (5.07 fl. oz.)
SKINFOOD 1957$9.364.6★1,046 rev
Newest
by launch date
SAAH Cotton Cloud Thai Rice Soap Bar 5 oz Gentle Soap for Sensitive Skin Doesnt Strip or Dry | Cold Process with Hom Mali Rice & Lakoocha | Rice Milk Vanilla | Face & Body
SAAH$11.4838 rev
Rice Water Protein Restoring Face & Body Wash Bar Soap Hydrating Face Wash & Body Wash Skin Care Cleanser with Niacinamide & Oat Peptides Gentle Moisturizing for Dry & Sensitive Skin - 4 oz
Kitsch$10.529,966 rev
Kitsch Rice Water Shampoo Bar Soap for Hair Growth Made in USA 3.5 oz
Kitsch$12.75459 rev
BERALLOYE 3PCS Vegan Rice Soap for Body & Face Gentle Long-lasting Moisturizing for All Skin Type Deep Cleaning Handmade Soap Bar for Men & Women
BERALLOYE$8.115 rev
Easilydays Rice Essence Rice Cleansing Soap with Goat Milk Essence & Centella Asiatica Luxurious Body Soap for Deep Clean Gentle Hydrating Soften Skin Cleansing Bar for Bath Hands Face 3.53 Oz
Easilydays$5.645 rev
Trending
90-day click momentumRice Water Protein Restoring Face & Body Wash Bar Soap Hydrating Face Wash & Body Wash Skin Care Cleanser with Niacinamide & Oat Peptides Gentle Moisturizing for Dry & Sensitive Skin - 4 oz
Kitsch$10.524.5★
SAAH Cotton Cloud Thai Rice Soap Bar 5 oz Gentle Soap for Sensitive Skin Doesnt Strip or Dry | Cold Process with Hom Mali Rice & Lakoocha | Rice Milk Vanilla | Face & Body
SAAH$11.484.4★
Kitsch Rice Water Shampoo Bar Soap for Hair Growth Made in USA 3.5 oz
Kitsch$12.754.7★
SKINFOOD Rice Daily Cleansing Foam 150ml - Delicate Fine and Smooth Brightening Cleansing with Fermented White Rice Ingredients - Firming Bubble Facial Foam Cleanser - For Men and Women (5.07 fl. oz.)
SKINFOOD 1957$9.364.6★
LJYBoBin 8PCS Vegan Rice Soap for Body & Face Gentle Long-lasting Moisturizing Rice Milk Soap for All Skin Type Deep Cleaning Rice Handmade Soap Bar for Men & Women
LJYBoBin$13.934.3★
What buyers say about rice soap
What buyers praise and complain about, mined from review topics.What buyers love
“Good scent”
“very soft”
“Clean and fresh”
“Good hair product”
“Great for sensitive skin”
“luxurious lather, great”
“Effective product”
“Great price”
“It is hydrating”
“It does help with dark spots”
What buyers complain about
“Didn't work for me”
“Irritated my skin”
“The scent is way too strong”
“Makes skin dry”
“saw very little improvement”
“Irritated my skin”
“The tube is very large”
“doesn't lather up”
“have extremely dry skin”
“I have extremely sensitive skin”
Top return reasons
Common questions
- Is rice soap profitable to sell on Amazon United States?
- The niche generates $36K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the rice soap niche?
- 13 brands and 160 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in rice soap?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.6%.
- When does demand for rice soap peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the rice soap niche?
- Listings span $4.13–$18.39; the average listing price is $11.17 (sweet spot $15–$100). The average incumbent carries 7,022 reviews — the moat a new listing must climb.