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Rice Soap

Fail

Shoppers spend an estimated $36K a year here, so Rice Soap is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$36K/yr93K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
65%top-5 click share · 13 brands · 160 sellers

Flapen Score

Rice Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Rice Soap is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Rice Soap 93K times last year and spent an estimated $36K. The top 5 brands take 76% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
3.5%
Market size, estimated
$36Ka year
Peak month
August1.4× the quietest month
Top search term
jabon de arroz para la cara30K searches a year

02 · Price

A sale here is worth $11.17.

Listings sell for $11.17 on average, from $4.13 to $18.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.17 that is $1K to $3K a year per listing.

Average price
$11.17under the $15 to $100 sweet spot
Price range
$4.13–$18.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,188 within Cleansers. It carries 7,022 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,188in Cleansers
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
7,022per listing
Listings tracked
19

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Rice Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

160

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

19%

  • Brand 143%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Rice Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Rice Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jabon de arroz para la cara30K/yr
  • rice soap20K/yr
  • jabon de arroz12K/yr
  • rice soap for face8K/yr
  • rice milk soap6K/yr
  • jabn de arroz para la cara6K/yr
  • jabon de arroz para aclarar la piel6K/yr
  • jabn de arroz5K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Soap

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
16%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rice Soap questions

Answered from the same tracked data.