rice oil for hair growth
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.23avg listing price — sweet spot $15–$100
Price range
Okay$6.78–$21.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,269.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$32K$32K/yr · 29K searches
According to Flapen's Amazon United States niche tracking, rice oil for hair growth is a $32K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
rice oil for hair growth market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $21K–$28K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #349
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
200
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- The Face Shop61%
- Difeel9%
- HARUHARU8%
- MIDHA6%
- ANUA5%
- BabyFaceDiary4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Top rice oil for hair growth search terms
- rice oil cleanser5K/yr
- rice water bright cleansing oil6K/yr
- rice cleansing oil4K/yr
- rice water oil cleanser3K/yr
- rice water oil3K/yr
- the face shop cleansing oil3K/yr
- rice water cleansing oil3K/yr
- rice oil for hair growth2K/yr
- face shop rice water cleansing oil666/yr
Top rice oil for hair growth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Face Shop Rice Water Bright Light Facial Cleansing Oil Daily Makeup Remover Oil Cleanser Vegan Korean Skin Care with Jojoba Oil Face Pore Cleanser 150ml
The Face Shop$12.824.3★12,557 rev
The Face Shop Rice Water Bright Double Cleansing Duo Set with Ceramide Korean Skin Care Gentle Face Wash & Pore Control Cleansing Oil Hydrating Moisturizing Vegan Facial Cleanser Makeup Remover
The Face Shop$21.094.5★1,075 rev
MIDHA Rice Cleansing Oil 5.07fl.oz/150ml Gentle Makeup Remover Hydrating & Lightweight Plant-Based Moisturising First-Step Cleanser for Balanced Skin with Residue-Free Sebum Care Formula
MIDHA$18.024.9★58 rev
Anua Heartleaf Pore Control Cleansing Oil Pore Cleanser Sebum Care Gentle Melting Oil Cleanser for Face Safe For All Skin Type Daily Hydrating Makeup Remover Korean Skin Care (6.76fl.oz)
ANUA$16.824.4★28,009 rev
HARUHARU wonder Black Rice Moisture Cleansing Oil Double Cleansing Daily Makeup Remover Pore Oil Cleanser Korean Skincare For sensitive Non-comedogenic 5.1 fl oz
HARUHARU$15.004.4★4,344 rev
Newest
by launch date
PRETTYSKIN Rice Cleansing Oil Deep Hydration & Gentle Makeup Removal
PRETTYSKIN$18.051 rev
The Face Shop Rice Water Bright Cleansing Balm Removes Makeup & SPF 4-in-1 Makeup Remover for All Skin Types Korean Rice Extract Lavender Oil 100ml / 3.3 fl. oz.
The Face Shop$17.73282 rev
Difeel Rice Water Premium Hair Oil 2.5 oz. - Strengthening Rice Water Moisturizer for Hair
Difeel$6.7844 rev
Difeel Rice Water Premium Hair Oil 8 oz. - Strengthening Rice Water Moisturizer for Hair
Difeel$9.3649 rev
Rice Water Bright Light Cleansing Oil
Generic$14.0546 rev
Trending
90-day click momentumPRETTYSKIN Rice Cleansing Oil Deep Hydration & Gentle Makeup Removal
PRETTYSKIN$18.055.0★
HARUHARU wonder Black Rice Moisture Cleansing Oil Travel Size Double Cleansing Daily Makeup remover Pore Oil Cleanser Korean Skincare Non-comedogenic Vegan 1.0 fl oz
HARUHARU$7.384.4★
Difeel Rice Water Premium Hair Oil 8 oz. - Strengthening Rice Water Moisturizer for Hair
Difeel$9.364.7★
BETT Cleansing foam 150ml with Rice Water for Brighten the Skin | Soap Wort for Deep Cleansing |Moringa Oil for Moisturization | Face Wash for Men and Women
BabyFaceDiary$13.614.7★
MIDHA Rice Cleansing Oil 5.07fl.oz/150ml Gentle Makeup Remover Hydrating & Lightweight Plant-Based Moisturising First-Step Cleanser for Balanced Skin with Residue-Free Sebum Care Formula
MIDHA$18.024.9★
What buyers say about rice oil for hair growth
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“The seller was fantastic — reliable and trustworthy”
“Great for my combination skin”
“Soft skin”
“Great cleanser”
“Love the smell”
“Helps out my dry skin”
“Works great on my oily skin”
“Helps out my dry skin”
“Value for money”
What buyers complain about
“irritated my skin”
“It smells bad”
“Broke my skin out”
“My face is usually oily”
“No effectiveness”
“Doesnt make my skin feel clean”
“I had burning”
“This is definitely not made for all skin types”
“that can get slightly dry”
“Can't recommend this product enough especially if you have dry skin”
Top return reasons
Common questions
- Is rice oil for hair growth profitable to sell on Amazon United States?
- The niche generates $32K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the rice oil for hair growth niche?
- 8 brands and 200 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in rice oil for hair growth?
- Top complaints mined from reviews: Allergies, Smell, Skin Health. The return rate is 1.0%.
- When does demand for rice oil for hair growth peak?
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the rice oil for hair growth niche?
- Listings span $6.78–$21.09; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 4,270 reviews — the moat a new listing must climb.