rice exfoliator for face
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$15.00avg listing price — sweet spot $15–$100
Price range
Good$8.69–$24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$267K$267K/yr · 534K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,724.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rice exfoliator for face is a $267K/yr Amazon United States market (534K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
rice exfoliator for face market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $300K–$375K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #328
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 4.3%
- Avg brand age
- 49 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
0%
- TONYMOLY87%
- SKINFOOD 19577%
- Dermalogica3%
- Dr.Melaxin2%
- ANUA2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 38.7×
Top rice exfoliator for face search terms
- tonymoly279K/yr
- tony moly151K/yr
- rice exfoliator for face31K/yr
- rice scrub for face6K/yr
- rice face scrub8K/yr
- rice scrub5K/yr
- tony moly face wash4K/yr
- rice exfoliant9K/yr
- exfoliante de arroz4K/yr
- im rice5K/yr
Top rice exfoliator for face products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TONYMOLY Wonder Ceramide Mochi Milky Toner 5 000 ppb Ceramide Barrier Repair Toner for Dry & Sensitive Skin Hydrating Korean Glass Skin Essence 16.9 fl oz / 500ml Value Size
TONYMOLY$20.614.7★2,291 rev
TONYMOLY Im Rice Exfoliating Enzyme Cleanser Rice Powder Face Wash & Papaya Enzyme Scrub Gentle AHA Brightening Mask for Smooth Radiant Skin 50g
TONYMOLY$12.384.4★1,721 rev
TONYMOLY Tako Pore Blackhead Remover Scrub Stick Charcoal & Dead Sea Salt Exfoliator for Blackheads Whiteheads Pore Cleansing & Oil Control 0.8 oz
TONYMOLY$10.634.0★16,005 rev
SKINFOOD Rice Daily Scrub Foam Facial Cleanser with Face Scurb Face Wash Fermented White Rice Bran Water Gentle Exfoliating For Men and Women (150ml 5.07 fl. oz.)
SKINFOOD 1957$11.294.5★992 rev
TONYMOLY Im Sheet Mask Gift Set Korean Face Mask Variety Pack with Hydrating & Vitamin Essences 10 Pack
TONYMOLY$24.994.8★2,094 rev
Newest
by launch date
TONYMOLY x Squishmallows Self-Care Slumber Squad Sheet Mask Set 5 Piece Korean Skincare Gift Set with Face & Foot Masks for Hydrating Soothing Brightening & Nourishing Skin
TONYMOLY$11.1059 rev
TONYMOLY Wonder Ceramide Mochi Milky Toner Set - Korean Hydrating Toner w Hyaluronic Acid Vitamin B5 & Cica - Barrier Repair Glass Skin Hydration - Jumbo 500ml + 100ml Travel Size (Value Size Duo)
TONYMOLY$18.3770 rev
TONYMOLY Wonder Ceramide Mochi Essentials 4-Piece Skincare Set - Hydrating Korean Skincare Travel Kit with Collagen Hyaluronic Acid & Cica - Barrier Repair Routine for Dry & Sensitive Skin
TONYMOLY$13.34104 rev
TONYMOLY Green Tea Korean Sunscreen SPF 50+ PA++++ No White Cast Lightweight Face Sunscreen for All Skin Tones Hydrating with Niacinamide Panthenol & Hyaluronic Acid 1.69 fl oz
TONYMOLY$16.71703 rev
TONYMOLY Plum Bum Tightening Peptide Serum Firming & Hydrating Body Serum with Plum Extract Vitamin C & Glycerin 6.76 fl oz
TONYMOLY$11.3068 rev
Trending
90-day click momentumSKINFOOD Rice Daily Scrub Foam Facial Cleanser with Face Scurb Face Wash Fermented White Rice Bran Water Gentle Exfoliating For Men and Women (150ml 5.07 fl. oz.)
SKINFOOD 1957$11.294.5★
TONYMOLY Wonder Ceramide Mochi Milky Toner Set - Korean Hydrating Toner w Hyaluronic Acid Vitamin B5 & Cica - Barrier Repair Glass Skin Hydration - Jumbo 500ml + 100ml Travel Size (Value Size Duo)
TONYMOLY$18.374.7★
TONYMOLY Banana Hand Cream Nourishing & Hydrating Hand Lotion with Banana Extract Milk Protein & Shea Butter Moisturizing Cream for Dry Rough Cracked Hands 1.52 oz
TONYMOLY$8.694.6★
TONYMOLY Plum Bum Tightening Peptide Serum Firming & Hydrating Body Serum with Plum Extract Vitamin C & Glycerin 6.76 fl oz
TONYMOLY$11.304.5★
TONYMOLY Wonder Ceramide Mochi Milky Toner 5 000 ppb Ceramide Barrier Repair Toner for Dry & Sensitive Skin Hydrating Korean Glass Skin Essence 16.9 fl oz / 500ml Value Size
TONYMOLY$20.614.7★
What buyers say about rice exfoliator for face
What buyers praise and complain about, mined from review topics.What buyers love
“So soft and smooth”
“It helped my skin stay clear”
“Excellent product”
“Great cleanser”
“Great moisturizer”
“Very affordable”
“Great for my dry skin”
“Does exactly what it says”
“more shine”
“Soft scent”
What buyers complain about
“Not effective”
“Burned my face”
“Really irritated my skin”
“highly over priced”
“Fake advertising”
“its seriously so big”
“Didnt really see a big difference while using this”
“Dry”
“I have dry mature skin, it usually looks dull and dehydrated”
“smells awful”
Top return reasons
Common questions
- Is rice exfoliator for face profitable to sell on Amazon United States?
- The niche generates $267K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the rice exfoliator for face niche?
- 5 brands and 19 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rice exfoliator for face?
- Top complaints mined from reviews: Functionality-Overall, Skin Health, Allergies. The return rate is 1.2%.
- When does demand for rice exfoliator for face peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 38.7× the quietest.
- What does it cost to enter the rice exfoliator for face niche?
- Listings span $8.69–$24.99; the average listing price is $15.00 (sweet spot $15–$100). The average incumbent carries 2,725 reviews — the moat a new listing must climb.