Is rice bran oil profitable to sell on Amazon United States?

The niche generates $352K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the rice bran oil niche?

16 brands and 31 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in rice bran oil?

Top complaints mined from reviews: Size-Overall, Oily/Greasy, Cooking Instructions. The return rate is 0.2%.

When does demand for rice bran oil peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.1× the quietest.

What does it cost to enter the rice bran oil niche?

Listings span $6.51–$34.75; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.

rice bran oil

Worth a look

Shows low returns (0.2%), but soft demand (-13.9% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$18.38

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good508.91

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.51–$34.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$352K

$352K/yr · 236K searches

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, rice bran oil is a $352K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

rice bran oil market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $276K–$368K; units × avg price
Conversion rate: 8.1%
Avg BSR: #962
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

18%

Gamma One36%
Heavenly Chef11%
Plant Guru9%
Baja Precious9%
Soapeauty9%
33RD PARALLEL SOAP CO.7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×

Open Trend

Top rice bran oil search terms

rice bran oil133K/yr -10.8%9.5% conv.
rice oil20K/yr -6.6%5.1% conv.
rice bran oil for skin25K/yr -14.8%6.0% conv.
rice bran oil for cooking11K/yr -19.5%7.4% conv.
rice oil for cooking5K/yr -3.8%7.0% conv.
organic rice bran oil7K/yr -29.3%5.4% conv.
aceite de arroz4K/yr -0.3%0.9% conv.
rice bran oil organic8K/yr -34.0%6.8% conv.
rice oil for skin4K/yr -34.6%3.7% conv.
rice bran oil for soap making2K/yr -14.9%12.1% conv.

All search terms

Top rice bran oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gamma One 100% Pure Rice Bran Oil 67.6 Ounce

Gamma One$17.414.7★2,105 rev

GAMMA ONE Rice Bran Oil 1 Liter

Gamma One$12.434.7★2,105 rev

Heavenly Chef$31.744.8★1,152 rev

Baja Precious - Rice Bran Oil 1 Gallon

Baja Precious$33.114.7★756 rev

Gamma One Premium 100% Pure Rice Bran Oil Non-GMO High Smoke Point 470F 16.9 Fl Oz 0.5L

Gamma One$6.515.0★6 rev

Newest

by launch date

Gamma One Premium 100% Pure Rice Bran Oil Non-GMO High Smoke Point 470F 16.9 Fl Oz 0.5L

Gamma One$6.516 rev

4mo ago

Plant Guru Rice Bran Oil 8 fl. oz. 100% Pure & Natural Carrier Oil for Skin Face Body and Hair Moisturizing. Great for DIY Creams Lotions and Lip Balms.

Plant Guru$9.3064 rev

1y ago

Gourmanity Rice Bran Oil Bulk 1.32 Gallon Easy Pour Bottle Heart Healthy Oil Made From 100% Pure Rice Bran Perfect for Cooking Frying & Skincare Non GMO Halal Kosher (169 fl oz/1.32 gal)

Gourmanity$32.63180 rev

2y ago

ORGANIC RICE BRAN OIL (8 oz) Premium Cold Pressed Unrefined | 100% Pure Rice Bran Oil for Skin Face Hair Soap Making | Carrier for Essential Oils | Available in Bulk | 8 FL OZ

33RD PARALLEL SOAP CO.$12.6080 rev

2y ago

ORGANIC RICE BRAN OIL (16 oz) Premium Cold Pressed Unrefined | 100% Pure Rice Bran Oil for Skin Face Hair Soap Making | Carrier for Essential Oils | Available in Bulk | 16 FL OZ

33RD PARALLEL SOAP CO.$17.8927 rev

2y ago

What buyers say about rice bran oil

What buyers praise and complain about, mined from review topics.

What buyers love

Oily/Greasy16%

“best oil, no oily taste and adds no extra taste when using and has a high smoke point”

Quality-Overall16%

“Ive been very pleased with the quality of this Rice Bran Oil”

Value For Money13%

“The price is reasonable”

Taste-Overall7%

“Nice clean taste”

Moist/Dry7%

“Nice moisturizer”

Health Benefits-Overall5%

“It is claimed to be healthier that many other oils”

Flavor4%

“neutral flavor”

Advertised Vs Actual Product3%

“As advertised”

Cooking Instructions3%

“Good every day cooking oil”

Soft Feel3%

“It is very smooth”

What buyers complain about

Size-Overall30%

“Kinda small for the price”

Oily/Greasy10%

“Didnt like this oil”

Cooking Instructions10%

“I wouldn't trust using it for cooking”

Ease Of Use10%

“Haven't used yet because bottle difficult to open”

Quality-Overall10%

“Expensive for the normal kind of quality it delivers”

Value For Money10%

“can get quite expensive in the formulations sold as horse supplements- we build our own at a fraction of the cost”

Taste-Overall5%

“Tried using as many different ways didnt care for the flavor, also thick and gummy”

Nutritional Content3%

“It's not the healthiest cooking oil”

Top return reasons

Oily/Greasy15%

Smell12%

Functionality-Overall12%

Size-Overall9%

Leak-Proof7%

Advertised Vs Actual Product7%

Suitability Combination Skin6%

Defective Material/Parts4%

Ingredients-Overall4%

Quality-Overall3%

Common questions

Is rice bran oil profitable to sell on Amazon United States?: The niche generates $352K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the rice bran oil niche?: 16 brands and 31 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in rice bran oil?: Top complaints mined from reviews: Size-Overall, Oily/Greasy, Cooking Instructions. The return rate is 0.2%.
When does demand for rice bran oil peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.1× the quietest.
What does it cost to enter the rice bran oil niche?: Listings span $6.51–$34.75; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.

rice bran oil

rice bran oil market data

Competition & brand share

Demand & seasonality

Top rice bran oil search terms

Top rice bran oil products on Amazon

Top sellers

Newest

Trending

What buyers say about rice bran oil

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Beauty & Personal Care