Rice Bran Oil
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -13.9% this quarter, so Rice Bran Oil is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $352K/yr236K searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 56%top-5 click share · 16 brands · 31 sellers
Flapen Score
Rice Bran Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Rice Bran Oil is stronger. Inside it, weaker.
Market
The Rice Bran Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Rice Bran Oil 236K times last year and spent an estimated $352K. The top 5 brands take 74% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.
- Searches, last 12 months
- 236K
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $352Ka year
- Peak month
- June4.1× the quietest month
- Top search term
- rice bran oil133K searches a year
02 · Price
A sale here is worth $18.38.
Listings sell for $18.38 on average, from $6.51 to $34.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $18.38 that is $9K to $14K a year per listing.
- Average price
- $18.38inside the $15 to $100 sweet spot
- Price range
- $6.51–$34.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$14K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #962 within Oils. It carries 509 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #962in Oils
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 509per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Rice Bran Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gamma One 100% Pure Rice Bran Oil 67.6 Ounce
- Price
- $17.41
- Rating
- 4.7/5
- Reviews
- 2,105
- Age
- 10y ago

GAMMA ONE Rice Bran Oil 1 Liter
- Price
- $12.43
- Rating
- 4.7/5
- Reviews
- 2,105
- Age
- 7y ago

RICE BRAN OIL | 1 Gallon (128 Ounces) | Kosher | All- Natural Made from 100% Non-GMO Rice | Rich in Vit E and Gamma Oryzanol | Unfiltered No Trans Fat | by Heavenly Chef
- Price
- $31.74
- Rating
- 4.8/5
- Reviews
- 1,152
- Age
- 7y ago

Baja Precious - Rice Bran Oil 1 Gallon
- Price
- $33.11
- Rating
- 4.7/5
- Reviews
- 756
- Age
- 11y ago

Gamma One Premium 100% Pure Rice Bran Oil Non-GMO High Smoke Point 470F 16.9 Fl Oz 0.5L
- Price
- $6.51
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Gamma One Premium 100% Pure Rice Bran Oil Non-GMO High Smoke Point 470F 16.9 Fl Oz 0.5L
- Price
- $6.51
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Alteya Organics Rice Bran Oil Certified USDA Organic Carrier Oil 3.4 Fl Oz
- Price
- $15.19
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 5y ago

Bon Vital Rice Bran Oil 100% Pure and Cold Pressed Carrier Oils for Diffusers Professional Massage Oil Best Beauty Secret for Soft & Smooth Skin Moisturizer 8 Ounce Bottle
- Price
- $9.28
- Rating
- 4.5/5
- Reviews
- 561
- Age
- 14y ago

ORGANIC RICE BRAN OIL (8 oz) Premium Cold Pressed Unrefined | 100% Pure Rice Bran Oil for Skin Face Hair Soap Making | Carrier for Essential Oils | Available in Bulk | 8 FL OZ
- Price
- $12.60
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 2y ago

Patanjali Rice Bran Oil 1 Litre (33.82 fl oz)
- Price
- $14.74
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 2y ago
Newest
by launch date
Gamma One Premium 100% Pure Rice Bran Oil Non-GMO High Smoke Point 470F 16.9 Fl Oz 0.5L
- Price
- $6.51
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Plant Guru Rice Bran Oil 8 fl. oz. 100% Pure & Natural Carrier Oil for Skin Face Body and Hair Moisturizing. Great for DIY Creams Lotions and Lip Balms.
- Price
- $9.30
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 1y ago

Gourmanity Rice Bran Oil Bulk 1.32 Gallon Easy Pour Bottle Heart Healthy Oil Made From 100% Pure Rice Bran Perfect for Cooking Frying & Skincare Non GMO Halal Kosher (169 fl oz/1.32 gal)
- Price
- $32.63
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 2y ago

ORGANIC RICE BRAN OIL (8 oz) Premium Cold Pressed Unrefined | 100% Pure Rice Bran Oil for Skin Face Hair Soap Making | Carrier for Essential Oils | Available in Bulk | 8 FL OZ
- Price
- $12.60
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 2y ago

ORGANIC RICE BRAN OIL (16 oz) Premium Cold Pressed Unrefined | 100% Pure Rice Bran Oil for Skin Face Hair Soap Making | Carrier for Essential Oils | Available in Bulk | 16 FL OZ
- Price
- $17.89
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
31
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 98%
Open market
18%
- Gamma One36%
- Heavenly Chef11%
- Plant Guru9%
- Baja Precious9%
- Soapeauty9%
- 33RD PARALLEL SOAP CO.7%
Demand
Rice Bran Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×
Search terms
Top Rice Bran Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rice bran oil133K/yr
- rice oil20K/yr
- rice bran oil for skin25K/yr
- rice bran oil for cooking11K/yr
- rice oil for cooking5K/yr
- organic rice bran oil7K/yr
- aceite de arroz4K/yr
- rice bran oil organic8K/yr
- rice oil for skin4K/yr
- rice bran oil for soap making2K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Bran Oil
We read the reviews and the return reasons for every product selling here.
“Kinda small for the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Bran Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









