Skip to content

Rhute Hair Serum

Maybe

Search demand grew +311.5% this quarter. But the top 5 products take 84% of clicks, so Rhute Hair Serum is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$92K/yr100K searches / yr
90-day growth
+311.5%search demand this quarter
Competition
84%top-5 click share · 8 brands · 21 sellers

Flapen Score

Rhute Hair Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Rhute Hair Serum is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rhute Hair Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Rhute Hair Serum 100K times last year and spent an estimated $92K. The top 5 brands take 93% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +311.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+311.5%
Conversion, latest week
3.0%
Market size, estimated
$92Ka year
Top search term
rhute hair serum71K searches a year

02 · Price

A sale here is worth $30.80.

Listings sell for $30.80 on average, from $9.43 to $62.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.80 that is $0 to $3K a year per listing.

Average price
$30.80inside the $15 to $100 sweet spot
Price range
$9.43–$62.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #51 within Hair Loss Products. It carries 1,563 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
11.2%
Average rank
#51in Hair Loss Products
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
1,563per listing
Listings tracked
11

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Rhute Hair Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$28K$37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8

Sellers

21

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

4%

  • Rhute Hair30%
  • The Ordinary22%
  • Rhute Co21%
  • LTNFTA11%
  • KÉRASTASE9%
  • GROWPLEX3%
  • Open — no brand owns it (2 brands, 4%)

Search terms

Top Rhute Hair Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rhute hair serum71K/yr
  • rhute hair growth serum16K/yr
  • rhute hair5K/yr
  • rhute density and repair scalp serum5K/yr
  • rhute scalp serum2K/yr

Reviews and returns

What reviews say buyers love and hate about Rhute Hair Serum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell13%−0.05

Has odd smell

Very strong smell

Smell is awful

Value For Money10%−0.02

Expensive

Expensive

It is expensive

Hair Related8%−0.04

However it made my hair fall out like crazy

Did not work on my hair

Made my hair break off

Functionality-Overall6%−0.06

Ineffective

Doesnt work

Did not work very well

Oily/Greasy6%−0.02

Made my hair greasy

Makes your hair oily

A bit oily

Love

Smell15%−0.05

the scent is light

The smell is luxurious

Great smell

Hair Growth14%+1.87

This product has really strengthened my hair

helped the hair growth

it has helped me a lot with my hair loss

Quality-Overall10%+0.60

Excellent product, easy to use

Excellent product

Excellent Product Works Quickly

Soft Feel6%

Soft and smooth

Leaves my hair soft

But soft

Value For Money6%−0.02

Worth it

WORTH IT

Great value for the price

Return

1.1% Return rate 17% Fixable by listing

Smell16%███▇▇▆

Has odd smell

Very strong smell

Smell is awful

Functionality-Overall14%█▇▇▆█▇

Ineffective

Doesnt work

Did not work very well

Advertised Vs Actual Product10%▆▇▆▇██
Oily/Greasy9%▆▆█▇▆▆

Made my hair greasy

Makes your hair oily

A bit oily

Product Condition7%██▇█▇▇

FAQ

Common Rhute Hair Serum questions

Answered from the same tracked data.