Is rhute hair serum profitable to sell on Amazon United States?

The niche generates $92K/yr across 11 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +311.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the rhute hair serum niche?

8 brands and 21 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in rhute hair serum?

Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 1.1%.

What does it cost to enter the rhute hair serum niche?

Listings span $9.43–$62.97; the average listing price is $30.80 (sweet spot $15–$100). The average incumbent carries 1,563 reviews — the moat a new listing must climb.

rhute hair serum

Worth a look

Shows demand growing +311.5% this quarter, but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.

Growth

Incredible+311.5%

90-day search growth — must beat 0% to launch

Avg price

Incredible$30.80

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$9.43–$62.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,563.09

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$92K

$92K/yr · 100K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, rhute hair serum is a $92K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

rhute hair serum market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $62K–$77K; units × avg price
Conversion rate: 3.0%
Avg BSR: #51
Page quality: 0%
Prime: 82%
Sponsored: 82%
Out of stock: 11.2%
Avg brand age: 40 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Rhute Hair30%
The Ordinary22%
Rhute Co21%
LTNFTA11%
KÉRASTASE9%
GROWPLEX3%
Open — no brand owns it (2 brands, 4%)

Top rhute hair serum search terms

rhute hair serum71K/yr +380.6%1.3% conv.
rhute hair growth serum16K/yr +194.4%1.1% conv.
rhute hair5K/yr +315.3%0.5% conv.
rhute density and repair scalp serum5K/yr +122.2%1.2% conv.
rhute scalp serum2K/yr +93.8%0.4% conv.

All search terms

Top rhute hair serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Serum Density & Repair Scalp Serum Strengthens Volumizes & Improves Hair Density Leave-In Gentle Formula for Fuller Thicker Looking Hair All Hair Types

Rhute Hair$38.455.0★1 rev

Rhute Hair Serum Rhute Scalp Serum Daily Strengthening Treatment for Weak or Damaged Haireptide-Powered Formula for Thicker (1pcs)

Rhute Co$33.825.0★1 rev

The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz

The Ordinary$22.564.1★1,488 rev

LTNFTA Rhute Hair Serum Density + Repair Scalp Serum with Caffeine for Weak or Damaged Haireptide Niacinamide & Plant Stem Cell Extracts Strengthens Hair Lightweight for All Hair Types

LTNFTA$35.072.0★3 rev

The Ordinary Hair Care Natural Moisturizing Factors + Hyaluronic Acid Lightweight Hydrating Scalp Serum with Hyaluronic Acid and Squalane 2 Fl Oz

The Ordinary$14.354.4★1,050 rev

Newest

by launch date

Serum Density & Repair Scalp Serum Strengthens Volumizes & Improves Hair Density Leave-In Gentle Formula for Fuller Thicker Looking Hair All Hair Types

Rhute Hair$38.451 rev

4w ago

LTNFTA Rhute Hair Serum Density + Repair Scalp Serum with Caffeine for Weak or Damaged Haireptide Niacinamide & Plant Stem Cell Extracts Strengthens Hair Lightweight for All Hair Types

LTNFTA$35.073 rev

2mo ago

Rhute Hair Serum Rhute Scalp Serum Daily Strengthening Treatment for Weak or Damaged Haireptide-Powered Formula for Thicker (1pcs)

Rhute Co$33.821 rev

2mo ago

Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz

KÉRASTASE$32.892,345 rev

4mo ago

Pantene Abundant & Strong Daily Scalp Serum Strengthens Scalps Hold on Roots 2 oz

Pantene$18.58380 rev

5mo ago

What buyers say about rhute hair serum

What buyers praise and complain about, mined from review topics.

What buyers love

Smell15%

“the scent is light”

Hair Growth14%

“This product has really strengthened my hair”

Quality-Overall10%

“Excellent product, easy to use”

Soft Feel6%

“Soft and smooth”

Value For Money6%

“Worth it”

Moist/Dry4%

“Feels Amazing and Hydrating”

Ease Of Use3%

“It goes on easily”

Ease Of Application3%

“Application is easy”

Suitability Straight Hair3%

“It makes my hair so smooth”

Absorbency2%

“absorbs well”

What buyers complain about

Smell13%

“Has odd smell”

Value For Money10%

“Expensive”

Hair Related8%

“However it made my hair fall out like crazy”

Functionality-Overall6%

“Ineffective”

Oily/Greasy6%

“Made my hair greasy”

Allergies6%

“Caused major itching”

Moist/Dry3%

“Terrible moisturizer”

Durability2%

“may break”

Suitability Short Hair2%

“Broke my hair off”

Ease Of Application2%

“Applicator doesnt work”

Top return reasons

Smell16%

Functionality-Overall14%

Advertised Vs Actual Product10%

Oily/Greasy9%

Product Condition7%