Is rhode toasted teddy blush profitable to sell on Amazon United States?

The niche generates $163K/yr across 24 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (44/100).

How competitive is the rhode toasted teddy blush niche?

12 brands and 229 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in rhode toasted teddy blush?

Top complaints mined from reviews: Color, Durability, Size-Overall. The return rate is 1.4%.

What does it cost to enter the rhode toasted teddy blush niche?

Listings span $5.27–$72.27; the average listing price is $25.90 (sweet spot $15–$100). The average incumbent carries 5,954 reviews — the moat a new listing must climb.

rhode toasted teddy blush

Skip it

Brand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$25.90

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$5.27–$72.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$163K

$163K/yr · 253K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,953.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, rhode toasted teddy blush is a $163K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

rhode toasted teddy blush market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $104K–$130K; units × avg price
Conversion rate: 2.5%
Avg BSR: #184
Page quality: 0%
Prime: 79%
Sponsored: 88%
Out of stock: 5.1%
Avg brand age: 45 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

229

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

Rhode33%
MAYBELLINE32%
COVERGIRL14%
SHEEYOON8%
e.l.f.5%
NYX PROFESSIONAL MAKEUP2%
Open — no brand owns it (6 brands, 7%)

Demand

Weekly Amazon search volume, last 19 weeks — -1.1% search growth over the last 90 days.

Open Trend

Top rhode toasted teddy blush search terms

terracotta blush35K/yr +18.3%1.5% conv.
rhode toasted teddy blush39K/yr -0.4%2.2% conv.
toasted teddy rhode blush25K/yr +1.3%1.8% conv.
rhode pocket blush in toasted teddy14K/yr +94.9%0.7% conv.
maybelline cloudtopia blush22K/yr -13.3%2.8% conv.
rhode blush toasted teddy22K/yr -3.7%1.5% conv.
rhode pocket blush toasted teddy13K/yr +35.8%1.2% conv.
covergirl toasted chai7K/yr +45.2%10.4% conv.
cloudtopia blush12K/yr -27.3%2.7% conv.
rhode toasted teddy8K/yr +14.2%1.3% conv.

All search terms

Top rhode toasted teddy blush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 245 Toasted Chai (Bright Warm Terracota)

COVERGIRL$10.074.1★1,859 rev

Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Twilight Berry 1 Count

MAYBELLINE$7.804.6★764 rev

Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Enchanted Mauve 1 Count

MAYBELLINE$7.424.6★764 rev

Rhode Pocket Blush Buildable Hydrating Cream Blush - Tan Line (5.3 g / 18 oz)

Rhode$40.374.7★42 rev

Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Toasted Sky 1 Count

MAYBELLINE$7.754.6★764 rev

Newest

by launch date

Rhode by Hailey Pocket Blush Buildable Hydrating Cream-Blush

Rhode$72.2721 rev

1w ago

Rhode Pocket Blush Buildable Hydrating-Cream Blush.

Rhode$67.025 rev

1mo ago

Rhode by Hailey Pocket Blush Buildable Hydrating Cream Blush

Rhode$64.3017 rev

1mo ago

Rhode Pocket Blush Date Cake

Rhode$40.860 rev

5mo ago

Rhode Pocket Blush Buildable Hydrating-Cream Blush.

Rhode$43.063 rev

5mo ago

What buyers say about rhode toasted teddy blush

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“Beautiful shade”

Quality-Overall8%

“Great quality, easy on the go”

Soft Feel7%

“It's very soft”

Suitability Combination Skin6%

“buttery texture that blends effortlessly into the skin”

Value For Money5%

“fair price”

Texture/Consistency-Overall5%

“The texture is nice”

Ease Of Application5%

“Easy to apply”

Durability4%

“It also stays on all day”

Brightness/Shine/Glow3%

“gives me the perfect glow”

Ease Of Use2%

“Easy to use”

What buyers complain about

Color24%

“colors are not accurate”

Durability4%

“it broke very easily”

Size-Overall4%

“The tub is small”

Ease Of Application4%

“Does not apply smoothly”

Product Condition3%

“The product look like it was used”

Allergies2%

“left my skin itchy red”

Texture/Consistency-Overall2%

“Its just a silky cream texture”

Value For Money2%

“Not worth it”

Moist/Dry2%

“Its a bit dry on its own for lips”

Ease Of Use2%

“It does not come off very easily”

Top return reasons

Color61%

Advertised Vs Actual Product8%

Product Condition4%

Adhesion/Stickiness4%

Texture/Consistency-Overall3%