rhode lip liner
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$20.67avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$4.79–$42.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good811.24avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$86K$86K/yr · 180K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rhode lip liner is a $86K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
rhode lip liner market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $62K–$83K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.9%
- Avg brand age
- 45 months
- Avg seller age
- 119 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
138
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Rhode76%
- SHEGLAM14%
- REVLON5%
- tarte2%
- e.l.f.2%
- L'Oreal Paris2%
Demand
Weekly Amazon search volume, last 29 weeks — +35.0% search growth over the last 90 days.Top rhode lip liner search terms
- rhode lip liner95K/yr
- sheglam lip liner28K/yr
- blur lip liner14K/yr
- blurring lip liner12K/yr
- rhode lip contour6K/yr
- lip blur liner4K/yr
- she glam lip liner6K/yr
- lip liner rhode3K/yr
- rhode peptide lip shape4K/yr
- rhode lip shape4K/yr
Top rhode lip liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rhode Peptide Lip Shape Contouring Lip Shaper Press
Rhode$31.364.5★5 rev
Rhode Peptide Lip Shape Lunge 10ml/.3fl
Rhode$39.695.0★2 rev
Rhode Peptide Lip Shape Contouring Lip Shaper Stretch
Rhode$39.355.0★4 rev
Rhode Peptide Lip Shape Lift 10ml/.3fl.
Rhode$35.624.1★19 rev
SHEGLAM Cloudline Blur Lip Liner Long Lasting Vegan & Cruelty-Free Lip Stain-Petal Flush
SHEGLAM$6.534.3★791 rev
Newest
by launch date
LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Nude Espresso 0.21 oz
L'Oreal Paris$9.85281 rev
Rhode Peptide Lip Shape Contouring Lip Shaper Stretch
Rhode$39.354 rev
Rhode Peptide Lip Shape Contouring Lip Shaper Balance
Rhode$41.270 rev
Rhode Peptide Lip Shape Contouring Lip Shaper Press
Rhode$31.365 rev
Rhode Peptide Lip Shape Contouring Lip Shaper Twist
Rhode$42.832 rev
Trending
90-day click momentumLOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Nude Espresso 0.21 oz
L'Oreal Paris$9.854.4★
Rhode Peptide Lip Shape Contouring Lip Shaper Stretch
Rhode$39.355.0★
Rhode Peptide Lip Shape Lift 10ml/.3fl.
Rhode$35.624.1★
Rhode Peptide Lip Shape Lunge 10ml/.3fl
Rhode$39.695.0★
Rhode Peptide Lip Shape Contouring Lip Shaper Balance
Rhode$41.270.0★
What buyers say about rhode lip liner
What buyers praise and complain about, mined from review topics.What buyers love
“Color as described”
“Very smooth”
“Great quality”
“Worth every penny”
“The initial application feels comfortable”
“Smooth texture”
“Longevity & Price”
“Easy to use”
“This Shade is good for a nomakeup look”
“Exactly as described”
What buyers complain about
“I don't think this is durable at all”
“Colors are not accurate”
“Cheap”
“It is dry”
“Sorta thick like in-between a lip liner”
“that is not the correct description of what I received”
“Total waste of money”
“hard to apply”
“Doesnt stay on”
“Dislike the Shape of the pencil Really dislike the shape of this”
Top return reasons
Common questions
- Is rhode lip liner profitable to sell on Amazon United States?
- The niche generates $86K/yr across 17 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the rhode lip liner niche?
- 6 brands and 138 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in rhode lip liner?
- Top complaints mined from reviews: Durability, Color, Quality-Overall. The return rate is 1.3%.
- What does it cost to enter the rhode lip liner niche?
- Listings span $4.79–$42.83; the average listing price is $20.67 (sweet spot $15–$100). The average incumbent carries 811 reviews — the moat a new listing must climb.