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Rhode Glazing Milk

Maybe

Returns run at only 0.7% of orders. But the top 5 brands take 98% of clicks, so Rhode Glazing Milk is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$2.5M/yr6.4M searches / yr
90-day growth
+24.1%search demand this quarter
Competition
52%top-5 click share · 7 brands · 420 sellers

Flapen Score

Rhode Glazing Milk against its category

The dotted line is the Beauty & Personal Care average. Past it, Rhode Glazing Milk is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rhode Glazing Milk market on Amazon at a glance

Shoppers on Amazon United States searched for Rhode Glazing Milk 6.4M times last year and spent an estimated $2.5M. The top 5 brands take 98% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
6.4M
Growth, 90 days vs prior 90
+24.1%
Conversion, latest week
1.0%
Market size, estimated
$2.5Ma year
Peak month
December18.7× the quietest month
Top search term
rhode3.3M searches a year

02 · Price

A sale here is worth $37.81.

Listings sell for $37.81 on average, from $13.98 to $106.31. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $37.81 that is $57K to $76K a year per listing.

Average price
$37.81inside the $15 to $100 sweet spot
Price range
$13.98–$106.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$57K–$76K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #494 within Serums. It carries 2,142 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
92%
Out of stock, average day
4.3%
Average rank
#494in Serums
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,142per listing
Listings tracked
26

04 · Newcomers

Amazon counts 15 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
15Amazon's first-year sales bar
Average brand age
46 months

Products

Top Rhode Glazing Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$245K$490K$736K$981K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

420

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

1%

  • Rhode89%
  • Summer Fridays2%
  • BYOMA2%
  • Topicals2%
  • Barnesmith1%
  • ANUA1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Rhode Glazing Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 18.7×

Search terms

Top Rhode Glazing Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rhode3.3M/yr
  • rhode lip gloss1.2M/yr
  • rhode glazing milk666K/yr
  • rhode skincare272K/yr
  • rhode peptide lip treatment86K/yr
  • rhode lip140K/yr
  • rhode beauty126K/yr
  • glazing milk69K/yr
  • rhode peptide lip tint99K/yr
  • rhode lip balm83K/yr

Reviews and returns

What reviews say buyers love and hate about Rhode Glazing Milk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness13%−0.06

I think it has a little too much adhesive on them

To sticky

Sticky Glue

Allergies11%−0.05

Skin Irritation

Very irritating

Allergic reaction

Skin Health9%−0.05

Destroyed my skin

Burnt my face after first use

burned my skin

Functionality-Overall5%−0.03

did not see any results

No results

Didn't work

Value For Money5%

Too expensive

Expensive

Expensive

Love

Suitability Combination Skin16%+1.22

Great for my skin

Great for Sensitive Skin

help keep skin clear

Quality-Overall11%+0.66

Quality Skin Care Product

Excellent product

Good face product

Moist/Dry11%+0.53

Super hydrating

Great moisturizer

Super hydrating

Soft Feel10%

So soft

Perfectly smooth

makes my skin soft

Value For Money6%

Definitely worth the price

Good deal

Great value for money

Return

0.7% Return rate 17% Fixable by listing

Functionality-Overall14%█▇▆▆▆▅

did not see any results

No results

Didn't work

Value For Money10%▃▃▆▄▃█

Too expensive

Expensive

Expensive

Adhesion/Stickiness8%▇▇▆█▇█

I think it has a little too much adhesive on them

To sticky

Sticky Glue

Advertised Vs Actual Product8%██▇██▆

the products arent the same as described

They do not work as advertised

Terrible advertising

Leak-Proof7%▆▆▆▆██

FAQ

Common Rhode Glazing Milk questions

Answered from the same tracked data.