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Rhode Glazing Milk

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 98% of clicks, so Rhode Glazing Milk is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$2.5M/yr6.4M searches / yr
90-day growth
+24.1%search demand this quarter
Competition
52%top-5 click share · 7 brands · 420 sellers

Flapen Score

Rhode Glazing Milk against its category

The dotted line is the Beauty & Personal Care average. Past it, Rhode Glazing Milk is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rhode Glazing Milk market on Amazon at a glance

Shoppers on Amazon United States searched for Rhode Glazing Milk 6.4M times last year and spent an estimated $2.5M. The top 5 brands take 98% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
6.4M
Growth, 90 days vs prior 90
+24.1%
Conversion, latest week
1.0%
Market size, estimated
$2.5Ma year
Peak month
December18.7× the quietest month
Top search term
rhode3.3M searches a year

02 · Price

A sale here is worth $37.81.

Listings sell for $37.81 on average, from $13.98 to $106.31. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $37.81 that is $57K to $76K a year per listing.

Average price
$37.81inside the $15 to $100 sweet spot
Price range
$13.98–$106.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$57K–$76K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #494 within Serums. It carries 2,142 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
92%
Out of stock, average day
4.3%
Average rank
#494in Serums
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,142per listing
Listings tracked
26

04 · Newcomers

15 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
15Amazon's first-year sales bar
Average brand age
46 months

Products

Top Rhode Glazing Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

420

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

1%

  • Brand 189%
  • Brand 22%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Rhode Glazing Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 18.7×

Search terms

Top Rhode Glazing Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rhode3.3M/yr
  • rhode lip gloss1.2M/yr
  • rhode glazing milk666K/yr
  • rhode skincare272K/yr
  • rhode peptide lip treatment86K/yr
  • rhode lip140K/yr
  • rhode beauty126K/yr
  • glazing milk69K/yr
  • rhode peptide lip tint99K/yr
  • rhode lip balm83K/yr

Reviews and returns

What reviews say buyers love and hate about Rhode Glazing Milk

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Suitability Combination Skin”
13%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“I think it has a little too much adhesive on them”
A buyer, on “Adhesion/Stickiness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rhode Glazing Milk questions

Answered from the same tracked data.