rhode eye patches
Launch itA $8.2M/yr market growing +148.6% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$8.2M$8.2M/yr · 8.8M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Incredible+148.6%90-day search growth — must beat 0% to launch
Avg price
Incredible$40.96avg listing price — sweet spot $15–$100
Price range
Great$16.07–$112.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,797.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rhode eye patches is a $8.2M/yr Amazon United States market (8.8M searches/yr). The top 5 brands hold 95% of demand. Verdict: Launch it — 65/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
rhode eye patches market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- $5.1M–$6.1M
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #426
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 84%
- Out of stock
- 2.6%
- Avg brand age
- 43 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
476
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
55%
Top 20: 89%
Open market
3%
- Rhode57%
- Topicals17%
- Summer Fridays11%
- + Lux Unfiltered7%
- medicube2%
- BIODANCE2%
- Open — no brand owns it (3 brands, 3%)
Demand
Weekly Amazon search volume, last 29 weeks — +148.6% search growth over the last 90 days.Top rhode eye patches search terms
- rhode3.3M/yr
- rhode eye patches250K/yr
- topicals eye patches211K/yr
- rhode skincare272K/yr
- lux unfiltered120K/yr
- summer fridays eye patches101K/yr
- rhode beauty126K/yr
- faded eye patches74K/yr
- lux unfiltered eye patches50K/yr
- rohde46K/yr
Top rhode eye patches products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Topicals Faded Brightening Under Eye Masks | Patches to Depuff Hydrate Brighten and Cool | Reduce Dark Circles and Fine Lines | Contains Kojic Acid Caffeine and Niacinamide (Set of 6)
Topicals$20.814.5★3,987 rev
Rhode Glazing Milk
Rhode$42.744.4★378 rev
Rhode Pocket Blush Piggy
Rhode$43.544.2★21 rev
Rhode by Hailey Bieber Barrier Restore Cream 30ml/1.0 oz. White
Rhode$21.514.6★57 rev
+ Lux Unfiltered Iced Latte Cooling Under Eye Patches - Anti-Slip Caffeine Infused Korean Eye Mask - Reduces Puffiness Brightens & Hydrates - Niacinamide & Hyaluronic Acid - Vegan - 10 Pairs
+ Lux Unfiltered$31.764.7★302 rev
Newest
by launch date
Rhode Mini Kit Glazed Skincare Essentials 4-Piece Set with Cleanser Glazing Milk Peptide Glazing Fluid & Barrier Restore Cream
Rhode$112.550 rev
Rhode Gloss Lip Tint Sheer Color Hydrating Finish 3 fl oz 10 ml
Rhode$30.801 rev
Rhode Glazing Milk Ceramide Facial Essence Mini Size
Rhode$49.108 rev
Rhode Glazing Mist Hydrating Face Spray 2.7 oz/80 ml
Rhode$48.2912 rev
Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (15 Pairs)
Summer Fridays$49.88459 rev
Trending
90-day click momentumRhode Mini Kit Glazed Skincare Essentials 4-Piece Set with Cleanser Glazing Milk Peptide Glazing Fluid & Barrier Restore Cream
Rhode$112.550.0★
Rhode Gloss Lip Tint Sheer Color Hydrating Finish 3 fl oz 10 ml
Rhode$30.805.0★
Barnesmith University of Rhode Island URI Rams Adult Unisex Crewneck Sweatshirt Spirit Charcoal Grey XX-Large
Barnesmith$43.364.7★
Rhode by Hailey Bieber Barrier Restore Cream 30ml / 1.0 oz. White
Rhode$35.943.4★
Rhode Glazing Milk Ceramide Facial Essence Mini Size
Rhode$49.104.7★
What buyers say about rhode eye patches
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“So good for ur skin”
“Feels really good”
“Good face product”
“Best value”
“Good for dry skin”
“Great shine”
“Goes on easy”
“It works very well”
“It cleans so well”
What buyers complain about
“Allergic reaction”
“Dont stick well”
“Expensive”
“Burned my skin”
“breaks apart”
“Did not work”
“Does not really hydrate”
“Cheap quality”
“Burning sensation”
“making it hard to use”
Top return reasons
Common questions
- Is rhode eye patches profitable to sell on Amazon United States?
- The niche generates $8.2M/yr across 31 tracked products. 16 of 17 products launched in the last 360 days are still selling. 90-day search growth is +148.6%. Flapen's verdict: Launch it (65/100).
- How competitive is the rhode eye patches niche?
- 9 brands and 476 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in rhode eye patches?
- Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Value For Money. The return rate is 0.6%.
- What does it cost to enter the rhode eye patches niche?
- Listings span $16.07–$112.55; the average listing price is $40.96 (sweet spot $15–$100). The average incumbent carries 4,798 reviews — the moat a new listing must climb.