Is rhode blush profitable to sell on Amazon United States?

The niche generates $354K/yr across 7 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Skip it (43/100).

How competitive is the rhode blush niche?

3 brands and 159 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in rhode blush?

Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 2.2%.

When does demand for rhode blush peak?

Demand peaks in Apr–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the rhode blush niche?

Listings span $6.64–$58.85; the average listing price is $33.54 (sweet spot $15–$100). The average incumbent carries 711 reviews — the moat a new listing must climb.

rhode blush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$33.54

avg listing price — sweet spot $15–$100

Price range

Great$6.64–$58.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good711

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Market size

Good$354K

$354K/yr · 1.1M searches

Growth

Okay+15.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, rhode blush is a $354K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 43/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

rhode blush market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $335K–$419K; units × avg price
Conversion rate: 1.0%
Avg BSR: #250
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.6%
Avg brand age: 46 months
Avg seller age: 121 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

159

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Rhode80%
SHEEYOON13%
Milk Makeup8%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +15.9% search growth over the last 90 days.

Peak months: Apr, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top rhode blush search terms

rhode blush663K/yr -11.1%0.7% conv.
rhode pocket blush194K/yr +63.3%0.7% conv.
rhode bronzer22K/yr >1,000%0.1% conv.
milk bronzer21K/yr +19.1%5.4% conv.
rhode blush stick30K/yr -17.2%1.2% conv.
blush rhode17K/yr +19.7%0.6% conv.
rode blush21K/yr -15.9%0.2% conv.
rhode bronzer stick6K/yr +698.7%0.2% conv.
rohde blush15K/yr +20.1%0.3% conv.
rhode sleepy girl blush14K/yr -8.2%0.5% conv.

All search terms

Top rhode blush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rhode Pocket Blush Piggy

Rhode$43.544.2★21 rev

Rhode Pocket Blush Buildable Hydrating Cream Blush - Tan Line (5.3 g / 18 oz)

Rhode$40.374.7★42 rev

Cream Blush stick Natural-Looking Matte Finish Makeup Blush stick Hydrating Long Lasting Lightweight Blendable Blush for cheeks (#6 Bronze Glow 1 PC)

SHEEYOON$6.644.3★625 rev

Rhode Pocket Blush Buildable Hydrating Cream Blush

Rhode$58.854.4★27 rev

Milk Makeup Matte Bronzer Buildable Cream Bronzer Stick with Mango Butter + Apricot Oil Hydrating Multi-Use Formula for a Sunkissed Glow Baked 0.19 oz

Milk Makeup$22.274.0★1,431 rev

Newest

by launch date

Rhode Pocket Blush Buildable Hydrating Cream Blush

Rhode$58.8527 rev

4mo ago

Rhode Pocket Blush Date Cake

Rhode$40.860 rev

5mo ago

Rhode Pocket Blush Piggy

Rhode$43.5421 rev

6mo ago

Rhode Pocket Blush Buildable Hydrating Cream Blush - Tan Line (5.3 g / 18 oz)

Rhode$40.3742 rev

8mo ago

Cream Blush stick Natural-Looking Matte Finish Makeup Blush stick Hydrating Long Lasting Lightweight Blendable Blush for cheeks (#6 Bronze Glow 1 PC)

SHEEYOON$6.64625 rev

1y ago

What buyers say about rhode blush

What buyers praise and complain about, mined from review topics.

What buyers love

Color44%

“Color is pretty”

Soft Feel9%

“Its smooth and blends easily”

Suitability Combination Skin6%

“Its super easy to blend, buildable, and leaves a healthy glow that looks like real skin”

Ease Of Application5%

“Its super easy to blend, buildable, and leaves a healthy glow that looks like real skin”

Ease Of Use4%

“Easy to use”

Smell4%

“Smells great glides on stays on-multi use lips cheeks eyes and cute and compact”

Value For Money4%

“For the price point its a great product”

Moist/Dry3%

“works really great for dry skin”

Quality-Overall3%

“great quality”

Durability2%

“Lasts all day”

What buyers complain about

Size-Overall17%

“Its much larger”

Value For Money14%

“Overpriced”

Smell13%

“From day one, smells bad and its dry”

Color9%

“inaccurate color”

Allergies6%

“caused an allergic reaction which I've never had to any makeup or skincare products”

Quality-Overall4%

“just generally not the creamy product I was expecting”

Product Condition4%

“I received this blush completely open and clearly used”

Coverage2%

“too much money doesnt cover well”

Ease Of Use2%

“was very difficult to get off”

Durability2%

“The twist mechanism broke within the first week of use”

Top return reasons

Color39%

Adhesion/Stickiness10%

Size-Overall10%

Advertised Vs Actual Product7%

Product Condition6%

Defective Material/Parts5%