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Rhinestone Makeup Brushes

Fail

Demand is soft, at -36.6% this quarter, so Rhinestone Makeup Brushes is a Fail.

Flapen Score
29
29 / 100
Ranks 10,692 of 10,978 Beauty & Personal Care niches · −19 vs the category median of 48
Market size
$44K/yr176K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
61%top-5 click share · 14 brands · 19 sellers

Flapen Score

Rhinestone Makeup Brushes against its category

The dotted line is the Beauty & Personal Care average. Past it, Rhinestone Makeup Brushes is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rhinestone Makeup Brushes market on Amazon at a glance

Shoppers on Amazon United States searched for Rhinestone Makeup Brushes 176K times last year and spent an estimated $44K. The top 5 brands take 79% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
0.7%
Market size, estimated
$44Ka year
Top search term
rhinestone makeup brushes25K searches a year

02 · Price

A sale here is worth $35.17.

Listings sell for $35.17 on average, from $6.32 to $133.00. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $35.17 that is $0 to $4K a year per listing.

Average price
$35.17inside the $15 to $100 sweet spot
Price range
$6.32–$133.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #751 within Makeup Brushes & Tools. It carries 775 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
88%
Out of stock, average day
4.7%
Average rank
#751in Makeup Brushes & Tools
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
775per listing
Listings tracked
26

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Rhinestone Makeup Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 93%

Open market

15%

  • Brand 134%
  • Brand 216%
  • Brand 314%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (8 brands, 15%)

Demand

Rhinestone Makeup Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.9× · 7 of 12 months tracked

Search terms

Top Rhinestone Makeup Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rhinestone makeup brushes25K/yr
  • bedazzled makeup brushes17K/yr
  • glitz and glam makeup brush set41K/yr
  • glitz and glam brush set14K/yr
  • bling makeup brushes16K/yr
  • glitz and glam17K/yr
  • glitz & glam20K/yr
  • diamond makeup brushes6K/yr
  • rhinestone makeup brushes set6K/yr
  • bedazzled makeup brush set4K/yr

Reviews and returns

What reviews say buyers love and hate about Rhinestone Makeup Brushes

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
9.3%of orders come back
“Not the best quality of brush”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rhinestone Makeup Brushes questions

Answered from the same tracked data.