rhinestone makeup brushes
Skip itSoft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.17avg listing price — sweet spot $15–$100
Review moat
Good775.46avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.32–$133.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 176K searches
Returns
Bad9.3%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rhinestone makeup brushes is a $44K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 29/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
rhinestone makeup brushes market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $26K–$35K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #751
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 77%
- Out of stock
- 4.7%
- Avg brand age
- 34 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
19
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
61%
Top 20: 93%
Open market
15%
- Stlalsa34%
- GLITZ & GLAM16%
- Nuogo14%
- Rtteri8%
- GK7%
- Bueart Design6%
- Open — no brand owns it (8 brands, 15%)
Demand
Weekly Amazon search volume, last 28 weeks — -36.6% search growth over the last 90 days.Top rhinestone makeup brushes search terms
- rhinestone makeup brushes25K/yr
- bedazzled makeup brushes17K/yr
- glitz and glam makeup brush set41K/yr
- glitz and glam brush set14K/yr
- bling makeup brushes16K/yr
- glitz and glam17K/yr
- glitz & glam20K/yr
- diamond makeup brushes6K/yr
- rhinestone makeup brushes set6K/yr
- bedazzled makeup brush set4K/yr
Top rhinestone makeup brushes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stlalsa professional makeup brush set 23 makeup brushes diamond handle powder brush foundation make-up brush contour brush eye shadow eyebrow brush makeup sponge ball (pink)
Stlalsa$69.864.3★16 rev
Stlalsa professional makeup brush set 23 makeup brushes diamond handle powder brush foundation make-up brush contour brush eye shadow eyebrow brush makeup sponge ball (pink)
Stlalsa$68.774.3★16 rev
Nuogo 13 Pcs Rhinestone Makeup Brushes Set 12 Bling Crystal Professional Face Cosmetics Blending Liquid Foundation Powder Concealer Eye Shadows Make up Beauty Tool Glitter with 1 Holder
Nuogo$35.034.5★33 rev
Glitz & Glam | Collection Brush Set (Cherry Mega Bling 31 Pcs)
GLITZ & GLAM$133.004.7★103 rev
Rtteri 13 Pcs Rhinestone Silver Makeup Brushes Set Bling Crystal Professional Face Cosmetics Blending Liquid Foundation Powder Concealer Eye Shadows Make up Beauty Tool Glitter with Holder
Rtteri$33.114.4★176 rev
Newest
by launch date
Nuogo Pink 13 Pcs Rhinestone Makeup Brushes Set 12 Bling Crystal Professional Face Cosmetics Blending Liquid Foundation Powder Concealer Eye Shadows Make up Beauty Tool Glitter with 1 Holder
Nuogo$32.8133 rev
Stlalsa professional makeup brush set 23 makeup brushes diamond handle powder brush foundation make-up brush contour brush eye shadow eyebrow brush makeup sponge ball (pink)
Stlalsa$69.8616 rev
Stlalsa professional makeup brush set 23 makeup brushes diamond handle powder brush foundation make-up brush contour brush eye shadow eyebrow brush makeup sponge ball (pink)
Stlalsa$68.7716 rev
Luxury Bling Rhinestone Makeup Brush set - Portable 5-Piece makeup brushes Travel Set with Mirror (Silver)
Bestbling$13.523 rev
Glitz & Glam | Collection Brush Set (Cherry Mega Bling 31 Pcs)
GLITZ & GLAM$133.00103 rev
Trending
90-day click momentum
GK Glitz & Glam Gymnastics Leotard for Girls with Matching Scrunchie (Child Small Pink/Purple)
GK$28.504.6★
GK Glitz & Glam Gymnastics Leotard for Girls with Matching Scrunchie (Child Large Pink/Purple)
GK$28.054.6★
Nuogo Pink 13 Pcs Rhinestone Makeup Brushes Set 12 Bling Crystal Professional Face Cosmetics Blending Liquid Foundation Powder Concealer Eye Shadows Make up Beauty Tool Glitter with 1 Holder
Nuogo$32.814.5★
GK Glitz & Glam Gymnastics Leotard - Child Extra Small blue
GK$27.964.6★
VEBZIN Rhinestone Fishnet Stockings for Women Sparkly Tights Sparkle Leggings Tights Mesh Glitter
VEBZIN$8.104.4★
What buyers say about rhinestone makeup brushes
What buyers praise and complain about, mined from review topics.What buyers love
“Overall pretty good set”
“The brushes themselves are beautiful”
“Great deal”
“Super soft”
“Given as a gift and well received”
“Most is such a beautiful color”
“it is as expected”
“I think they really really elevated my look”
“pretty durable”
“They are SO shiny”
What buyers complain about
“Not the best quality of brush”
“These are way to soft not a good quality just the sparkle is what you pay for”
“Not the best color for me”
“the diamonds fall off easily”
“the cup/holder does not match”
“One brush was bent and not usable”
“Smaller and thinner than expected”
“In the photo advertisement. the only photo most people look at”
“there was a noticeable chemical smell”
“Product seemed already stretches out and worn”
Top return reasons
Common questions
- Is rhinestone makeup brushes profitable to sell on Amazon United States?
- The niche generates $44K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (29/100).
- How competitive is the rhinestone makeup brushes niche?
- 14 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in rhinestone makeup brushes?
- Top complaints mined from reviews: Quality-Overall, Hard Feel, Color. The return rate is 9.3% — above our launch gate.
- What does it cost to enter the rhinestone makeup brushes niche?
- Listings span $6.32–$133.00; the average listing price is $35.17 (sweet spot $15–$100). The average incumbent carries 775 reviews — the moat a new listing must climb.