rhassoul clay
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great355.13avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Price range
Good$6.25–$30.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 63K searches
According to Flapen's Amazon United States niche tracking, rhassoul clay is a $60K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
rhassoul clay market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $43K–$58K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #1,610
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.6%
- Avg brand age
- 70 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
18
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
19%
- Aromine27%
- SAAQIN14%
- YOGI’S GIFT – Celebrating health14%
- mGanna12%
- Natural Elephant7%
- Zakia's Morocco6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top rhassoul clay search terms
- rhassoul clay28K/yr
- ghassoul clay11K/yr
- rhassoul clay powder10K/yr
- moroccan clay5K/yr
- rhassoul clay for hair4K/yr
- rhassoul clay mask3K/yr
- ghassoul clay mask3K/yr
Top rhassoul clay products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aromine Rhassoul Clay Powder 16oz Moroccan Ghassoul Clay Mask Nourishing Unisex Skin Treatment Mask
Aromine$19.984.6★1,538 rev
HalalEveryDay Rhassoul Clay 1 lb Moroccan Ghassoul Clay Powder for DIY Face Masks Hair Masks Soap Making Bath Projects and Personal Care Formulations
SAAQIN$20.164.6★640 rev
Rhassoul Clay for Hair & Face 1 LB | 100% Pure Rhassoul Clay Hair Mask Ingredient | May Stain Skin & Hair When Used Wet
YOGI’S GIFT – Celebrating health$9.974.1★122 rev
mGanna 100% Natural Moroccan Rhassoul Clay Powder/Nude/Ghassoul Lava Clay Powder for Hair Masks Creams Face Masks Scrubs and Soap Making 0.22 LBS / 100 GMS
mGanna$6.254.4★61 rev
Natural Elephant Ghassoul (Rhassoul) Moroccan Lava Clay Powder | 100% Pure & Natural Face & Body Mask Powder | 200g (7 oz) Jar
Natural Elephant$12.804.4★434 rev
Newest
by launch date
FERIHA Moroccan Rhassoul Clay Mask with Argan Oil & Frankincense Scent 5.3 oz
FERIHA$14.8812 rev
Rhassoul Clay for Hair & Face 1 LB | 100% Pure Rhassoul Clay Hair Mask Ingredient | May Stain Skin & Hair When Used Wet
YOGI’S GIFT – Celebrating health$9.97122 rev
mGanna 100% Natural Rhassoul Clay Powder (Indian Origin) for Hair Masks Scrubs Creams and Soap Making 0.5 LBS / 227 GMS (Red)
mGanna$7.87126 rev
MB Herbals Moroccan Red Rhassoul Clay Powder 8 oz / 0.5 lb / 227 Gram | External Use Only
MB Herbals$8.8072 rev
mGanna 100% Natural Moroccan Rhassoul Clay Powder/Nude/Ghassoul Lava Clay Powder for Hair Masks Creams Face Masks Scrubs and Soap Making 0.22 LBS / 100 GMS
mGanna$6.2561 rev
Trending
90-day click momentum
ClearLee Rhassoul Ghassoul Clay Cosmetic Grade Powder - 100% Pure Natural Powder - Great For Skin Detox Rejuvenation and More - Heal Damaged Skin - DIY Clay Face Mask (1 LB)
ClearLee$18.934.0★
NOW Foods Solutions Mediterranean Red Clay Powder Pure Powder for Sensitive Skin Facial Mask 14-Ounce
NOW Foods$8.944.7★
ClearLee Rhassoul Ghassoul Clay Cosmetic Grade Powder - 100% Pure Natural Powder - Great For Skin Detox Rejuvenation and More - Heal Damaged Skin - DIY Clay Face Mask (2 LB)
ClearLee$30.184.0★
FERIHA Moroccan Rhassoul Clay Mask with Argan Oil & Frankincense Scent 5.3 oz
FERIHA$14.883.1★
mGanna 100% Natural Moroccan Rhassoul Clay Powder/Nude/Ghassoul Lava Clay Powder for Hair Masks Creams Face Masks Scrubs and Soap Making 0.22 LBS / 100 GMS
mGanna$6.254.4★
What buyers say about rhassoul clay
What buyers praise and complain about, mined from review topics.What buyers love
“Decent clay mask”
“Face and neck feel nice and clean after applying this product”
“It didn't dry out my skin which was nice”
“Nice texture”
“Lo esperado”
“Works greatfor face mask”
“The clay rinses out easily after a few washes”
“Great value”
“i have been using this for years”
“Glowing”
What buyers complain about
“After a single use my ends were fried, frizzy, and dry as a bone”
“No worthy for the money”
“smelled off I have bought products from the brand before so idk what happened”
“No good quality”
“Its not clay its dirt save your money”
“This clay nearly destroyed my hair”
“my skin feels very dry”
“allergic reaction to chemicals”
“It's consistency is goopy and u spreadable”
“it broke me out”
Top return reasons
Common questions
- Is rhassoul clay profitable to sell on Amazon United States?
- The niche generates $60K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the rhassoul clay niche?
- 11 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in rhassoul clay?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 1.0%.
- When does demand for rhassoul clay peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the rhassoul clay niche?
- Listings span $6.25–$30.18; the average listing price is $14.43 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.