Rhassoul Clay
FailShoppers spend an estimated $60K a year here, so Rhassoul Clay is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $60K/yr63K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 18 sellers
Flapen Score
Rhassoul Clay against its category
The dotted line is the Beauty & Personal Care average. Past it, Rhassoul Clay is stronger. Inside it, weaker.
Market
The Rhassoul Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Rhassoul Clay 63K times last year and spent an estimated $60K. The top 5 brands take 75% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $60Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- rhassoul clay28K searches a year
02 · Price
A sale here is worth $14.43.
Listings sell for $14.43 on average, from $6.25 to $30.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $14.43 that is $4K to $7K a year per listing.
- Average price
- $14.43under the $15 to $100 sweet spot
- Price range
- $6.25–$30.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #1,610 within Masks. It carries 355 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #1,610in Masks
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 355per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Rhassoul Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aromine Rhassoul Clay Powder 16oz Moroccan Ghassoul Clay Mask Nourishing Unisex Skin Treatment Mask
- Price
- $19.98
- Rating
- 4.6/5
- Reviews
- 1,538
- Age
- 9y ago

HalalEveryDay Rhassoul Clay 1 lb Moroccan Ghassoul Clay Powder for DIY Face Masks Hair Masks Soap Making Bath Projects and Personal Care Formulations
- Price
- $20.16
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 15y ago

Rhassoul Clay for Hair & Face 1 LB | 100% Pure Rhassoul Clay Hair Mask Ingredient | May Stain Skin & Hair When Used Wet
- Price
- $9.97
- Rating
- 4.1/5
- Reviews
- 122
- Age
- 4y ago

mGanna 100% Natural Moroccan Rhassoul Clay Powder/Nude/Ghassoul Lava Clay Powder for Hair Masks Creams Face Masks Scrubs and Soap Making 0.22 LBS / 100 GMS
- Price
- $6.25
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 4y ago

Natural Elephant Ghassoul (Rhassoul) Moroccan Lava Clay Powder | 100% Pure & Natural Face & Body Mask Powder | 200g (7 oz) Jar
- Price
- $12.80
- Rating
- 4.4/5
- Reviews
- 434
- Age
- 7y ago
Trending
estimated 90-day click momentum
ClearLee Rhassoul Ghassoul Clay Cosmetic Grade Powder - 100% Pure Natural Powder - Great For Skin Detox Rejuvenation and More - Heal Damaged Skin - DIY Clay Face Mask (1 LB)
- Price
- $18.93
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 6y ago

NOW Foods Solutions Mediterranean Red Clay Powder Pure Powder for Sensitive Skin Facial Mask 14-Ounce
- Price
- $8.94
- Rating
- 4.7/5
- Reviews
- 732
- Age
- 9y ago

ClearLee Rhassoul Ghassoul Clay Cosmetic Grade Powder - 100% Pure Natural Powder - Great For Skin Detox Rejuvenation and More - Heal Damaged Skin - DIY Clay Face Mask (2 LB)
- Price
- $30.18
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 6y ago

FERIHA Moroccan Rhassoul Clay Mask with Argan Oil & Frankincense Scent 5.3 oz
- Price
- $14.88
- Rating
- 3.1/5
- Reviews
- 12
- Age
- 9mo ago

mGanna 100% Natural Moroccan Rhassoul Clay Powder/Nude/Ghassoul Lava Clay Powder for Hair Masks Creams Face Masks Scrubs and Soap Making 0.22 LBS / 100 GMS
- Price
- $6.25
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 4y ago
Newest
by launch date
FERIHA Moroccan Rhassoul Clay Mask with Argan Oil & Frankincense Scent 5.3 oz
- Price
- $14.88
- Rating
- 3.1/5
- Reviews
- 12
- Age
- 9mo ago

Rhassoul Clay for Hair & Face 1 LB | 100% Pure Rhassoul Clay Hair Mask Ingredient | May Stain Skin & Hair When Used Wet
- Price
- $9.97
- Rating
- 4.1/5
- Reviews
- 122
- Age
- 4y ago

mGanna 100% Natural Rhassoul Clay Powder (Indian Origin) for Hair Masks Scrubs Creams and Soap Making 0.5 LBS / 227 GMS (Red)
- Price
- $7.87
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 4y ago

MB Herbals Moroccan Red Rhassoul Clay Powder 8 oz / 0.5 lb / 227 Gram | External Use Only
- Price
- $8.80
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 4y ago

mGanna 100% Natural Moroccan Rhassoul Clay Powder/Nude/Ghassoul Lava Clay Powder for Hair Masks Creams Face Masks Scrubs and Soap Making 0.22 LBS / 100 GMS
- Price
- $6.25
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
18
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
19%
- Aromine27%
- SAAQIN14%
- YOGI’S GIFT – Celebrating health14%
- mGanna12%
- Natural Elephant7%
- Zakia's Morocco6%
Demand
Rhassoul Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Rhassoul Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rhassoul clay28K/yr
- ghassoul clay11K/yr
- rhassoul clay powder10K/yr
- moroccan clay5K/yr
- rhassoul clay for hair4K/yr
- rhassoul clay mask3K/yr
- ghassoul clay mask3K/yr
Reviews and returns
What reviews say buyers love and hate about Rhassoul Clay
We read the reviews and the return reasons for every product selling here.
“After a single use my ends were fried, frizzy, and dry as a bone”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rhassoul Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









