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Rf

Fail

The top 5 products take 100% of clicks, so Rf is a Fail.

Flapen Score
21
21 / 100
Ranks 10,941 of 10,978 Beauty & Personal Care niches · −27 vs the category median of 48
Market size
$325K/yr66K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Rf against its category

The dotted line is the Beauty & Personal Care average. Past it, Rf is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rf market on Amazon at a glance

Shoppers on Amazon United States searched for Rf 66K times last year and spent an estimated $325K. All 2 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $325K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
1.3%
Market size, estimated
$325Ka year
Peak month
December2.7× the quietest month
Top search term
nira pro laser for face26K searches a year

02 · Price

A sale here is worth $377.15.

Listings sell for $377.15 on average, from $44.29 to $812.24. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $377.15 that is $0 to $38K a year per listing.

Average price
$377.15above the $15 to $100 sweet spot
Price range
$44.29–$812.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$38K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,561 within Skin Care Tools. It carries 393 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#1,561in Skin Care Tools
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
393per listing
Listings tracked
5

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Rf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Rf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Rf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nira pro laser for face26K/yr
  • nira laser11K/yr
  • nira12K/yr
  • nira pro laser10K/yr
  • nira pro2K/yr
  • nira skin care laser2K/yr
  • nira precision laser1K/yr
  • nira skincare laser1K/yr
  • nira pro laser for wrinkles627/yr

Reviews and returns

What reviews say buyers love and hate about Rf

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
7%of negative reviews mention “Functionality-Overall”
7.2%of orders come back
“No results”
A buyer, on “Functionality-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Rf questions

Answered from the same tracked data.