Rexona Deodorant Women

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +64.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

+64.2%

Conversion, latest week

2.7%

Market size, estimated

$72Ka year

Top search term

rexona deodorant women96K searches a year

Listings sell for $11.65 on average, from $7.32 to $23.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.65 that is $6K to $9K a year per listing.

Average price

$11.65under the $15 to $100 sweet spot

Price range

$7.32–$23.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.2%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #374 within Deodorants & Antiperspirants. It carries 7,351 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

88%

Out of stock, average day

7.3%

Average rank

#374in Deodorants & Antiperspirants

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

7,351per listing

Listings tracked

16

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

78 months