rexona deodorant women
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Great+64.2%90-day search growth — must beat 0% to launch
Price range
Good$7.32–$23.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.65avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,351.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 228K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rexona deodorant women is a $72K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
rexona deodorant women market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $117K–$146K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #374
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 7.3%
- Avg brand age
- 78 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
98
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- Degree39%
- Metrey Herbotech34%
- generic9%
- Brex America6%
- Rexona5%
- Dove3%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 15 weeks — +64.2% search growth over the last 90 days.Top rexona deodorant women search terms
- rexona deodorant women96K/yr
- rexona61K/yr
- rexona deodorant25K/yr
- desodorante rexona15K/yr
- desodorante rexona para mujer19K/yr
- rexona deodorant women spray8K/yr
- desodorante de mujer rexona4K/yr
Top rexona deodorant women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rex-ona Fresh Rose Roll-On Deodorant for Women 50 ml Pack of 3 Alcohol-Free with Glycerine Antiperspirant for Even Skin Tone
Metrey Herbotech$15.994.5★12 rev
Degree Clinical Strength Antiperspirant Deodorant Original Soft Solid 96-Hour Sweat and Odor Protection 5x Types of Sweat 1.6 oz
Degree$7.634.6★11,878 rev
Degree Clinical Strength Antiperspirant Deodorant 96-Hour Sweat and Odor Protection Summer Rose Soft Solid 5x Types of Sweat 1.6 oz
Degree$7.934.5★14,899 rev
Antiperspirant Cream Stick Clinical Rex-ona 96h Protection Odor Control 3X Defense Formula 58g
generic$23.264.0★5 rev
REXONA Spray Deodorant 150 ml 89 g -72 Hour Formula Movement Activated Imported From Brazil (COTTON DRY)
Brex America$13.794.2★12 rev
Newest
by launch date
Degree Clinical Strength Antiperspirant Deodorant For Women 96-Hour Sweat and Odor Protection Ultra Dry Invisible Solid 5x Types of Sweat 1.6 OZ
Degree$8.72417 rev
Degree Clinical Strength Antiperspirant Deodorant 96-Hour Sweat and Odor Protection Fresh Cotton Invisible Solid 5x Types of Sweat 1.6 oz
Degree$9.27159 rev
Degree Clinical Strength Antiperspirant Deodorant Ultra Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 oz
Degree$9.55208 rev
Rexona Efficient Foot Talcum Powder 55g Yahve - Refreshing Scent & Moisture - Absorbing Formula for Daily Foot Care
Yahve$7.45123 rev
Rex-ona Fresh Rose Roll-On Deodorant for Women 50 ml Pack of 3 Alcohol-Free with Glycerine Antiperspirant for Even Skin Tone
Metrey Herbotech$15.9912 rev
Trending
90-day click momentum
Rexona Active Protection Invisible Womens Underarm Stick Lightweight Everyday Fresh Formula Clear Invisible Application Alcohol-Free 1.35 fl oz (40 ml) Long Lasting Comfort and Odor Coverage
Rexona$9.825.0★
Antiperspirant Cream Stick Clinical Rex-ona 96h Protection Odor Control 3X Defense Formula 58g
generic$23.264.0★
REXONA Spray Deodorant 150 ml 89 g -72 Hour Formula Movement Activated Imported From Brazil (COTTON DRY)
Brex America$13.794.2★
Degree Clinical Strength Antiperspirant Deodorant Ultra Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 oz
Degree$9.554.2★
Rex-ona Fresh Rose Roll-On Deodorant for Women 50 ml Pack of 3 Alcohol-Free with Glycerine Antiperspirant for Even Skin Tone
Metrey Herbotech$15.994.5★
What buyers say about rexona deodorant women
What buyers praise and complain about, mined from review topics.What buyers love
“Good fragrance”
“Excellent product”
“Great value”
“Effective Product”
“It helps keep my feet dry”
“Does what it says”
“Lasts all day”
“no irritation”
“doesn't leave a sticky feeling”
“this doesn't leave marks or staining on clothes”
What buyers complain about
“Awful smell”
“got a rash”
“Not effective”
“Breaks apart”
“Waste of money”
“Container poor quality”
“it stains the clothes”
“Too small”
“It does not keep me dry”
“Too hard to use”
Top return reasons
Common questions
- Is rexona deodorant women profitable to sell on Amazon United States?
- The niche generates $72K/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +64.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the rexona deodorant women niche?
- 8 brands and 98 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in rexona deodorant women?
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.2%.
- What does it cost to enter the rexona deodorant women niche?
- Listings span $7.32–$23.26; the average listing price is $11.65 (sweet spot $15–$100). The average incumbent carries 7,351 reviews — the moat a new listing must climb.