rexona clinical women
Launch itA $2.9M/yr market growing +10.1% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.9M$2.9M/yr · 1.8M searches
Competition
Great40%top-5 click share — an open shelf
Price range
Good$5.86–$26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.73avg listing price — sweet spot $15–$100
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,939.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rexona clinical women is a $2.9M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jun–Jul. Verdict: Launch it — 59/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
rexona clinical women market data
- Units sold / yr
- 250K–300K
- avg 6,000–8,000/product
- Revenue / yr
- $2.7M–$3.2M
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 132 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
3 falling
Sellers
124
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 86%
Open market
0%
- Secret57%
- Dove42%
- Mitchum1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.4×
Top rexona clinical women search terms
- dove aluminum free deodorant221K/yr
- dove clinical deodorant women160K/yr
- secret gel deodorant for women248K/yr
- secret clinical strength deodorant gel141K/yr
- dove deodorant aluminum free128K/yr
- secret outlast deodorant for women137K/yr
- gel deodorant woman112K/yr
- gel deodorant79K/yr
- dove aluminum free deodorant for women62K/yr
- secret deodorant for women gel82K/yr
Top rexona clinical women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Secret Outlast Antiperspirant Deodorant for Women 72hr Sweat & Odor Protection PH Balancing Minerals Pro-Hyaluronic Acid Clear Gel Completely Clean Scent 2.6 oz (Pack of 2)
Secret$11.744.8★3,473 rev
Dove Deodorant Stick for Women Aluminum Free 72H Odor Protection Coconut & Pink Jasmine 2.4 Oz
Dove$6.164.5★700 rev
Secret Clinical Strength 100HR Sweat & Odor Clear Gel Antiperspirant Deodorant for Women 3X Stress Protection with Hyaluronic Acid PH Balancing Minerals Completely Clean Scent 2.6 oz
Secret$12.474.7★14,157 rev
Dove Clinical + Care Antiperspirant Deodorant Stick for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Original Clean with Fresh Scent 1.7 oz
Dove$8.314.6★11,977 rev
Dove Deodorant Stick Sensitive for 72 Hour Odor Protection Aluminum Free 2.4 oz
Dove$6.324.2★426 rev
Newest
by launch dateDove Deodorant Stick for Women Aluminum Free 72H Odor Protection Coconut & Pink Jasmine 2.4 Oz
Dove$6.16700 rev
Dove Deodorant Stick Sensitive for 72 Hour Odor Protection Aluminum Free 2.4 oz
Dove$6.32426 rev
Dove Deodorant Stick for Women Aluminum Free 72H Odor Protection Cucumber & Green Tea 2.4 Oz
Dove$5.97361 rev
Dove Deodorant Stick Sparkling Vanilla for 72 Hour Odor Protection Aluminum Free 2.4 oz
Dove$6.91245 rev
Dove Deodorant Stick Rose Mist for 72 Hour Odor Protection Aluminum Free 2.4 oz
Dove$6.88246 rev
Trending
90-day click momentum
Dove Clinical + Care Antiperspirant Deodorant Stick for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Original Clean with Fresh Scent 2.6 oz
Dove$10.854.7★
Dove Clinical + Care Antiperspirant Deodorant Stick for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Cool Essentials with Cucumber Scent 2.6 oz
Dove$11.094.5★
Dove Deodorant Stick for Women Aluminum Free 72H Odor Protection Coconut & Pink Jasmine 2.4 Oz
Dove$6.164.5★
Dove Aluminum Free Deodorant for Women 3 Pack Dragon Fruit & Coconut Cream 72 hour odor protection 2.6oz
Dove$20.874.4★
Dove Deodorant Stick Dragon Fruit Fizz for 72 Hour Odor Protection Aluminum Free 2.4 oz
Dove$5.864.6★
What buyers say about rexona clinical women
What buyers praise and complain about, mined from review topics.What buyers love
“soft fragrance”
“Great purchase for the price”
“Excellent product”
“works well for normal daily activities”
“No skin irritation”
“Used for years”
“it's very moisturizing”
“Soft for the skin”
“Exactly what I ordered”
“Easy and quick”
What buyers complain about
“Not unscented”
“SKIN IRRITATION”
“it barely works”
“It barely last 8”
“Not Worth The Cost”
“Dry”
“I still felt sticky”
“No protection whatsoever”
“False advertising”
“Burns sensitive skin”
Top return reasons
Common questions
- Is rexona clinical women profitable to sell on Amazon United States?
- The niche generates $2.9M/yr across 34 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Launch it (59/100).
- How competitive is the rexona clinical women niche?
- 3 brands and 124 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rexona clinical women?
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.3%.
- When does demand for rexona clinical women peak?
- Demand peaks in Apr–Jun–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the rexona clinical women niche?
- Listings span $5.86–$26.95; the average listing price is $10.73 (sweet spot $15–$100). The average incumbent carries 5,939 reviews — the moat a new listing must climb.