Rexona Clinical Women
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Rexona Clinical Women is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $2.9M/yr1.8M searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 40%top-5 click share · 3 brands · 124 sellers
Flapen Score
Rexona Clinical Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Rexona Clinical Women is stronger. Inside it, weaker.
Market
The Rexona Clinical Women market on Amazon at a glance
Shoppers on Amazon United States searched for Rexona Clinical Women 1.8M times last year and spent an estimated $2.9M. All 3 brands take every click. Demand peaks in Apr–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 15.2%
- Market size, estimated
- $2.9Ma year
- Peak month
- June2.4× the quietest month
- Top search term
- dove aluminum free deodorant221K searches a year
02 · Price
A sale here is worth $10.73.
Listings sell for $10.73 on average, from $5.86 to $26.95. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $10.73 that is $64K to $86K a year per listing.
- Average price
- $10.73under the $15 to $100 sweet spot
- Price range
- $5.86–$26.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $64K–$86K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Deodorants & Antiperspirants. It carries 5,939 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #117in Deodorants & Antiperspirants
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 5,939per listing
- Listings tracked
- 34
04 · Newcomers
13 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Rexona Clinical Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
3 falling
Sellers
124
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 86%
Open market
0%
- Brand 157%
- Brand 242%
- Brand 31%
- Open — no brand owns it (0%)
Demand
Rexona Clinical Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Rexona Clinical Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dove aluminum free deodorant221K/yr
- dove clinical deodorant women160K/yr
- secret gel deodorant for women248K/yr
- secret clinical strength deodorant gel141K/yr
- dove deodorant aluminum free128K/yr
- secret outlast deodorant for women137K/yr
- gel deodorant woman112K/yr
- gel deodorant79K/yr
- dove aluminum free deodorant for women62K/yr
- secret deodorant for women gel82K/yr
Reviews and returns
What reviews say buyers love and hate about Rexona Clinical Women
We read the reviews and the return reasons for every product selling here.
“Not unscented”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rexona Clinical Women questions
Answered from the same tracked data.