Rexona Clinical Women
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Rexona Clinical Women is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $2.9M/yr1.8M searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 40%top-5 click share · 3 brands · 124 sellers
Flapen Score
Rexona Clinical Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Rexona Clinical Women is stronger. Inside it, weaker.
Market
The Rexona Clinical Women market on Amazon at a glance
Shoppers on Amazon United States searched for Rexona Clinical Women 1.8M times last year and spent an estimated $2.9M. All 3 brands take every click. Demand peaks in Apr–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 15.2%
- Market size, estimated
- $2.9Ma year
- Peak month
- June2.4× the quietest month
- Top search term
- dove aluminum free deodorant221K searches a year
02 · Price
A sale here is worth $10.73.
Listings sell for $10.73 on average, from $5.86 to $26.95. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $10.73 that is $64K to $86K a year per listing.
- Average price
- $10.73under the $15 to $100 sweet spot
- Price range
- $5.86–$26.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $64K–$86K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Deodorants & Antiperspirants. It carries 5,939 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #117in Deodorants & Antiperspirants
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 5,939per listing
- Listings tracked
- 34
04 · Newcomers
13 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Rexona Clinical Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Secret Outlast Antiperspirant Deodorant for Women 72hr Sweat & Odor Protection PH Balancing Minerals Pro-Hyaluronic Acid Clear Gel Completely Clean Scent 2.6 oz (Pack of 2)
- Price
- $11.74
- Rating
- 4.8/5
- Reviews
- 3,473
- Age
- 14y ago
Dove Deodorant Stick for Women Aluminum Free 72H Odor Protection Coconut & Pink Jasmine 2.4 Oz
- Price
- $6.16
- Rating
- 4.5/5
- Reviews
- 700
- Age
- 7mo ago
Secret Clinical Strength 100HR Sweat & Odor Clear Gel Antiperspirant Deodorant for Women 3X Stress Protection with Hyaluronic Acid PH Balancing Minerals Completely Clean Scent 2.6 oz
- Price
- $12.47
- Rating
- 4.7/5
- Reviews
- 14,157
- Age
- 12y ago
Dove Clinical + Care Antiperspirant Deodorant Stick for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Original Clean with Fresh Scent 1.7 oz
- Price
- $8.31
- Rating
- 4.6/5
- Reviews
- 11,977
- Age
- 13y ago
Dove Deodorant Stick Sensitive for 72 Hour Odor Protection Aluminum Free 2.4 oz
- Price
- $6.32
- Rating
- 4.2/5
- Reviews
- 426
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Dove Clinical + Care Antiperspirant Deodorant Stick for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Original Clean with Fresh Scent 2.6 oz
- Price
- $10.85
- Rating
- 4.7/5
- Reviews
- 5,998
- Age
- 8mo ago
Dove Clinical + Care Antiperspirant Deodorant Stick for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Cool Essentials with Cucumber Scent 2.6 oz
- Price
- $11.09
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 8mo ago
Dove Deodorant Stick for Women Aluminum Free 72H Odor Protection Coconut & Pink Jasmine 2.4 Oz
- Price
- $6.16
- Rating
- 4.5/5
- Reviews
- 700
- Age
- 7mo ago
Dove Aluminum Free Deodorant for Women 3 Pack Dragon Fruit & Coconut Cream 72 hour odor protection 2.6oz
- Price
- $20.87
- Rating
- 4.4/5
- Reviews
- 2,202
- Age
- 1y ago
Dove Deodorant Stick Dragon Fruit Fizz for 72 Hour Odor Protection Aluminum Free 2.4 oz
- Price
- $5.86
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 7mo ago
Newest
by launch dateDove Deodorant Stick for Women Aluminum Free 72H Odor Protection Coconut & Pink Jasmine 2.4 Oz
- Price
- $6.16
- Rating
- 4.5/5
- Reviews
- 700
- Age
- 7mo ago
Dove Deodorant Stick Sensitive for 72 Hour Odor Protection Aluminum Free 2.4 oz
- Price
- $6.32
- Rating
- 4.2/5
- Reviews
- 426
- Age
- 7mo ago
Dove Deodorant Stick for Women Aluminum Free 72H Odor Protection Cucumber & Green Tea 2.4 Oz
- Price
- $5.97
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 7mo ago
Dove Deodorant Stick Sparkling Vanilla for 72 Hour Odor Protection Aluminum Free 2.4 oz
- Price
- $6.91
- Rating
- 4.2/5
- Reviews
- 245
- Age
- 7mo ago
Dove Deodorant Stick Rose Mist for 72 Hour Odor Protection Aluminum Free 2.4 oz
- Price
- $6.88
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
3 falling
Sellers
124
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 86%
Open market
0%
- Secret57%
- Dove42%
- Mitchum1%
- Open — no brand owns it (0%)
Demand
Rexona Clinical Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Rexona Clinical Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dove aluminum free deodorant221K/yr
- dove clinical deodorant women160K/yr
- secret gel deodorant for women248K/yr
- secret clinical strength deodorant gel141K/yr
- dove deodorant aluminum free128K/yr
- secret outlast deodorant for women137K/yr
- gel deodorant woman112K/yr
- gel deodorant79K/yr
- dove aluminum free deodorant for women62K/yr
- secret deodorant for women gel82K/yr
Reviews and returns
What reviews say buyers love and hate about Rexona Clinical Women
We read the reviews and the return reasons for every product selling here.
“Not unscented”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rexona Clinical Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data