Is revlon shampoo profitable to sell on Amazon United States?

The niche generates $21.9M/yr across 36 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Launch it (64/100).

How competitive is the revlon shampoo niche?

2 brands and 37 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in revlon shampoo?

Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.8%.

When does demand for revlon shampoo peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the revlon shampoo niche?

Listings span $26.02–$66.48; the average listing price is $36.33 (sweet spot $15–$100). The average incumbent carries 12,949 reviews — the moat a new listing must climb.

revlon shampoo

Launch it

A $21.9M/yr market growing +16.4% this quarter with returns at 0.8% — clears our launch bar.

Market size

Incredible$21.9M

$21.9M/yr · 6.8M searches

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.33

avg listing price — sweet spot $15–$100

Price range

Incredible$26.02–$66.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,948.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, revlon shampoo is a $21.9M/yr Amazon United States market (6.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 64/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

revlon shampoo market data

Units sold / yr: 400K–500K; avg 10,000–12,500/product
Revenue / yr: $14.5M–$18.2M; units × avg price
Conversion rate: 8.9%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

Redken98%
Nexxus2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top revlon shampoo search terms

redken1.7M/yr +21.2%3.3% conv.
redken shampoo and conditioner1.9M/yr +8.3%1.5% conv.
redken shampoo936K/yr +19.3%9.0% conv.
redken all soft372K/yr +27.3%9.8% conv.
redken extreme length426K/yr +39.0%4.8% conv.
redken shampoo and conditioner set451K/yr -3.8%1.2% conv.
redkin159K/yr +21.8%5.5% conv.
redken volume injection shampoo118K/yr +22.1%10.0% conv.
redken all soft shampoo99K/yr +28.6%13.4% conv.
redken color extend shampoo100K/yr +6.1%7.8% conv.

All search terms

Top revlon shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Redken All Soft Shampoo - Moisturizes & Hydrates Dry Brittle Hair Gently Cleanses & Softens Adds Shine With Argan Oil Safe For Color-Treated Hair Sulfate Free

Redken$44.984.6★26,445 rev

Redken Extreme Length Shampoo For Damaged Hair - Prevents Breakage and Strengthens Hair Infused With Biotin For Hair Growth 10.1 Fl Oz

Redken$26.774.6★10,883 rev

Redken All Soft Shampoo - Moisturizes & Hydrates Dry Brittle Hair Gently Cleanses and Softens With Argan Oil Safe For Color-Treated Hair 16.9 Fl Oz

Redken$26.384.6★26,445 rev

Redken Extreme Length Shampoo For Damaged Hair - Prevents Breakage and Strengthens Hair Infused With Biotin For Hair Growth 33.8 Fl Oz

Redken$47.454.6★10,883 rev

Redken Volume Injection Shampoo | Lightweight Volume Shampoo For Fine Hair | Adds Volume Lift and Body to Flat Hair | Soft Shiny Finish | Paraben Free

Redken$26.114.5★9,091 rev

Newest

by launch date

Redken Acidic Grow Full System Densifying Shampoo - Lightweight Shampoo for Fuller Thicker-Looking Hair Gentle Cleansing & Scalp Moisturizing With Azelaic Acid 10.1 Fl Oz

Redken$35.74261 rev

4mo ago

Redken Acidic Color Gloss Shampoo - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Sulfate-Free & Vegan

Redken$33.242,189 rev

2y ago

Redken$31.182,138 rev

3y ago

Redken Color Extend Magnetics Shampoo For Color-Treated Hair - Gently Cleanses & Protects Color With Amino Acid Sulfate-Free Shampoo

Redken$27.5511,468 rev

5y ago

Redken Volume Injection Shampoo | Lightweight Volume Shampoo For Fine Hair | Adds Volume Lift and Body to Flat Hair | Soft Shiny Finish | Paraben Free

Redken$26.119,091 rev

5y ago

What buyers say about revlon shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell15%

“Amazing fragrance”

Soft Feel14%

“Leaves my hair soft”

Quality-Overall12%

“Love that its affordable for the quality as well”

Hair Growth7%

“helps keep hair strong”

Value For Money7%

“Good price”

Moist/Dry6%

“It provides superb hydration”

Hair Styling3%

“style your hair as normal”

Suitability Curly Hair3%

“I have naturally curly hair”

Suitability Straight Hair3%

“It does help straighten the hair”

Cleansing3%

“Cleans Well”

What buyers complain about

Value For Money17%

“Expensive”

Moist/Dry10%

“so no moisturizing”

Smell8%

“Doesnt smell good”

Hair Related7%

“Was horrible to my hair :”

Suitability Short Hair3%

“really doesn't help my hair”

Quality-Overall3%

“Bad quality”

Motor Power3%

“Pump doesnt work”

Allergies3%

“made me get red”

Oily/Greasy3%

“Makes hair oily”

Size-Overall2%

“the bottles should be bigger”

Top return reasons

Size-Overall14%

Value For Money12%

Smell11%

Advertised Vs Actual Product8%

Suitability Short Hair8%

Functionality-Overall7%

Moist/Dry7%

Oily/Greasy4%

Damage/Burn Hair4%

Product Condition4%

Common questions

Is revlon shampoo profitable to sell on Amazon United States?: The niche generates $21.9M/yr across 36 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Launch it (64/100).
How competitive is the revlon shampoo niche?: 2 brands and 37 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in revlon shampoo?: Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.8%.
When does demand for revlon shampoo peak?: Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the revlon shampoo niche?: Listings span $26.02–$66.48; the average listing price is $36.33 (sweet spot $15–$100). The average incumbent carries 12,949 reviews — the moat a new listing must climb.