Revlon Shampoo

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21.9M a year.

Searches, last 12 months

6.8M

Growth, 90 days vs prior 90

+16.4%

Conversion, latest week

8.9%

Market size, estimated

$21.9Ma year

Peak month

July1.8× the quietest month

Top search term

redken1.7M searches a year

Listings sell for $36.33 on average, from $26.02 to $66.48. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $36.33 that is $363K to $454K a year per listing.

Average price

$36.33inside the $15 to $100 sweet spot

Price range

$26.02–$66.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

10,000–12,500

Revenue per listing a year

$363K–$454K

Returns

0.8%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Conditioners. It carries 12,949 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#67in Conditioners

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

12,949per listing

Listings tracked

36

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

72 months