Revlon One Step

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

5.1%

Market size, estimated

$5.6Ma year

Peak month

January2.1× the quietest month

Top search term

revlon hair dryer brush blow dryer brush in one1.2M searches a year

Listings sell for $38.66 on average, from $21.09 to $87.31. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $38.66 that is $309K to $387K a year per listing.

Average price

$38.66inside the $15 to $100 sweet spot

Price range

$21.09–$87.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

8,000–10,000

Revenue per listing a year

$309K–$387K

Returns

6.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #23 within Hot-Air Brushes. It carries 67,778 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#23in Hot-Air Brushes

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

67,778per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months